bissett bullet: make it a ‘no brainer’
today’s bissett bullet: “the best way to talk about price is in terms of what they’re paying already.”
by martin bissett
see more bissett bullets here
marketing & sales
twelve ways your business card can hurt you
does your card tell your prospect what to do next?
by sandi leyva
the complete guide to marketing for tax & accounting firms
clients buy solutions, not features
four elements to consider in every selling situation.
by august j. aquila
price it right: how to value accounting services
how to write media releases that capture an editor’s attention
forget the five w’s and other clichés.
by bruce marcus
professional services marketing 3.0
bissett bullet: how are we doing?
today’s bissett bullet: “how often do you ask your current clients for feedback?”
by martin bissett
see more bissett bullets here
nine ways to choose your pr person
the rules of the game have changed.
by bruce marcus
professional services marketing 3.0
six ways to expand your client services checklist
it’s key to client retention.
by august j. aquila
price it right: how to value accounting services
bissett bullet: keep your distance
today’s bissett bullet: “first impressions last. when you meet with a prospective client for the first time, how do you want them to remember you?”
by martin bissett
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the real math behind the sales pipeline
four business development steps that are worth your while.
by martin bissett
business development on a budget
when bad news happens to good firms
don’t go spinning out of control.
by bruce marcus
professional services marketing 3.0
client acquisition never stops
six ways to draw people’s interest.
by august j. aquila
price it right: how to value accounting services
bissett bullet: make good use of the time you save
today’s bissett bullet: “the cost of cloud-based software or automation tools is no longer prohibitive for smaller firms …”
by martin bissett
see more bissett bullets here
make sure you know what you will get from your marketing
are you spending your time effectively?
by august j. aquila
price it right: how to value accounting services