bissett bullet: first impressions start here
today’s bissett bullet: “get back to prospective clients in a timely manner following the initial meeting.”
by martin bissett
see more bissett bullets here
marketing & sales
how life cycle changes your marketing
startups have different needs than mature businesses, so the messaging must be different.
by august j. aquila
price it right: how to value accounting services
bissett bullet: your greatest successes
today’s bissett bullet: “the most powerful marketing weapon you have in the fight …”
by martin bissett
see more bissett bullets here
stop operating from a scarcity mentality
ten questions for reconsidering your prices.
by martin bissett
business development on a budget
eleven possible pitfalls of mergers
what is driving the sale? is your firm ready?
by august j. aquila
price it right: how to value accounting services
change is inevitable, even in marketing
sometimes it’s improvement. sometimes it isn’t. what role will you play?
by bruce marcus
professional services marketing 3.0
five business development mistakes to avoid
don’t have a skill? hire someone who does.
by sandi leyva
the complete guide to marketing for tax & accounting firms
bissett bullet: the mindset curve
today’s bissett bullet: “how long does it take for a technical professional such as an accountant to move out …”
by martin bissett
see more bissett bullets here
dodge the four curses of a production orientation
bonus: an illustration using two firms, one oriented to both production and marketing.
by august j. aquila
price it right: how to value accounting services
do you want more publicity? or better publicity?
determine the reason you want it in the first place.
by bruce marcus
professional services marketing 3.0
bissett bullet: make it a ‘no brainer’
today’s bissett bullet: “the best way to talk about price is in terms of what they’re paying already.”
by martin bissett
see more bissett bullets here
twelve ways your business card can hurt you
does your card tell your prospect what to do next?
by sandi leyva
the complete guide to marketing for tax & accounting firms
clients buy solutions, not features
four elements to consider in every selling situation.
by august j. aquila
price it right: how to value accounting services