four reasons it’s hard to sell
what to focus on instead.
by martin bissett
winning your first client
marketing & sales
eight things to give new clients
set expectations early.
by sandi leyva
the complete guide to marketing for tax & accounting firms
don’t think of it as selling
start treating it like a service.
by martin bissett
winning your first client
when it comes to pricing it’s about ‘can’t afford not to’
pricing based on efforts is all wrong.
by w. michael hsu, cpa, founder, ceo, deep sky
seven questions to suggest estate planning
bonus: sample asset distribution worksheet.
by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor
success in business comes second
eight questions to make sure your personal life is in order.
by martin bissett
winning your first client
professional services marketing requires flexibility
as the client changes, so must the accountant.
by bruce marcus
professional services marketing 3.0
four ways small firms can beat large ones
think like an entrepreneur, not a technician.
by sandi leyva
the complete guide to marketing for tax & accounting
you have to believe in yourself
perception, even your own, is reality.
by martin bissett
business development on a budget
what your marketing program can and can’t do
all the marketing effort in the world will rarely produce a client. it can only produce a receptive prospect.
by bruce marcus
professional services marketing 3.0
capture testimonials to increase credibility
testimonials are powerful, and video leads the way.
by beth ziesenis
app of the week
eight questions to hold yourself accountable
what are you selling on?
by martin bissett
business development on a budget
have you planned how to service your new revenue?
six marketing considerations. also: nine goals beyond getting new clients.
by bruce marcus
professional services marketing 3.0