twelve fundamentals of planning
how much control do you have?
by august j. aquila
price it right: how to value accounting services
marketing & sales
six questions before asking for all the referrals you deserve
and how to approach your clients.
by august j. aquila
price it right: how to value accounting services
bissett bullet: know when to quit
today’s bissett bullet: “you know that potential new client who never returns calls or emails? following up with them regularly is disciplined but also desperate.”
by martin bissett
see more bissett bullets here
four things better than a company song
how to nurture motivation.
by bruce marcus
professional services marketing 3.0
bissett bullet: i just haven’t quite got round to it yet
why do we find it so hard to implement what we learn in marketing and business development courses? unfamiliarity? time? apathy? resources?
by martin bissett
see more bissett bullets here
secret marketing formula: get one client at a time
think of reputation-building and name recognition as pre-selling.
by bruce marcus
professional services marketing 3.0
one question to guide your growth plans
even services need to be packaged.
by august j. aquila
price it right: how to value accounting services
everyone in your firm is marketing
every activity performed in an accounting firm is visible and of concern to prospective clientele.
by bruce marcus
professional services marketing 3.0
bissett bullet: being best > being better > being different
today’s bissett bullet: why are our clients paying us to serve them? what do they receive from us that they can’t get elsewhere for a similar or better price?
by martin bissett
see more bissett bullets here
let’s lose the word ‘image’
it projects an infernal and involuted picture of things manipulated, unreal and untrue.
by bruce marcus
professional services marketing 3.0
bissett bullet: 30 years’ experience or 1 year’s experience repeated 30 times?
today’s bissett bullet: ‘is your client paying for the time it takes you to carry out the work, or for the value that your years of experience bring?’
by martin bissett
see more bissett bullets here
marketing a fixed position in a moving world
three things to keep in mind.
by bruce marcus
professional services marketing 3.0
want better clients? here’s how
five ways to find the sweet spot for your target client.
by sandi leyva
the complete guide to marketing for tax & accounting firms