creating the perfect ad
here’s how to get it right.
by bruce marcus
professional services marketing 3.0
marketing & sales
advisory work must be priced by value, not hours
technology pushes us to handle more advisory work, which allows more value pricing.
by jody padar
the radical cpa
maybe what you need is a marketing audit
how to get started.
by august j. aquila
price it right: how to value accounting services
bissett bullet: do i know you?
today’s bissett bullet: “what is your linkedin connection strategy? do you have one?”
by martin bissett
see more bissett bullets here
clients have six reasons for needing you
understanding this is part of mastering the art of sales.
by august j. aquila
price it right: how to value accounting services
ten keys to crafting ads
and why some ads don’t work.
by bruce marcus
bissett bullet: speaking their language
today’s bissett bullet: “identifying an ideal client and sharing …”
by martin bissett
see more bissett bullets here
bissett bullet: remember the golden rule
today’s bissett bullet: “please do not talk to your clients and prospects about services …”
by martin bissett
see more bissett bullets here
four steps to a successful email marketing campaign
promote your consulting services as products.
by august j. aquila
price it right: how to value accounting services
eighteen things advertising can do for your firm
and five things it can’t, no matter how good it is.
by bruce marcus
professional services marketing 3.0
bissett bullet: the next level of advisory
today’s bissett bullet: “if advisory stage one is client care then …”
by martin bissett
see more bissett bullets here
three types of marketing message, and which is best
what are you trying to accomplish?
by august j. aquila
price it right: how to value accounting services
seven steps to keeping your clients forever
bonus: you’ll probably see more revenue from them, too.
by sandi leyva
the complete guide to marketing for tax & accounting firms