the hazards of not reallocating partner equity

unbalanced brass scales“this stage is usually when the crap hits the fan in many organizations.”

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

let’s look at the common pitfalls we find with ownership distribution, using scenarios to drive home various points. let’s say we have a five-partner firm.

the ownership and age is as follows:

partner                                 equity                 age

senior partner 1 (sp1)           35%                    65

senior partner 2 (sp2)           35%                    63

junior partner 1 (jp1)            15%                    53

junior partner 2 (jp2)            10%                    48

junior partner 3 (jp3)              5%                    42

first of all, many firms would die for this kind of age split as – unfortunately – many firms have partners much closer in age than this 23-year range example. but continuing on, let’s say senior partner 1 (sp1) wants to retire at the end of this year. if this would occur as it does in many firms, we would be scrambling for additional partners. but for the sake of this discussion, let’s say we just addedjunior partner 3 (jp3) last year and we will add jp1 immediately after sp1’s retirement with an ownership interest of 5 percent.

so, if this were to occur without unusual intervention, the new ownership percentages would look something like this a year later:

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when two partners isn’t enough and three is too many

statue of scales of justice

the pitfalls of equity allocation and reallocation.

by bill reeb and dominic cingoranelli

i want to address the issue of equity – how it is commonly allocated to begin with, and then making adjustments to it over time.

for many firms, the idea in the beginning is that “all the partners are the same, so their ownership should be the same.” when the firm starts out with only a shingle, this is a very fair premise. so, for the sake of this column, let’s start out with a two-partner firm and build from there, talking through the common issues that arise in the area of distributing equity ownership.

more on performance management: develop your employees or suffer the consequences | cpa firm performance assessments: 15 core competencies, 21 questions | how to target what skills to develop now | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? | job 1 for the practice owner: client management

start with two

the most common approach would be for the two partners to split the ownership 50/50. the reason why this often works so well is because the two people who join together often are brought together because of their complementary skills. for example one might be very technically competent and the other more marketing savvy. together they make a great team – one, without the other, is less effective.

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develop your employees or suffer the consequences

businesspeople discussing chartsevery employee, for developmental purposes, needs to directly report to somebody.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

you may have established a competency model for your firm, but how do you use it to develop your people? let’s walk through what an action plan might look like to drive that development.

it is common for firms to have talented partners and principals.  depending on the firm’s size and organization structure, things start getting fuzzier from a competence perspective from there on down the organizational chart.

more on performance management: cpa firm performance assessments: 15 core competencies, 21 questions | how to target what skills to develop now | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

for example, some firms have a strong management group with a gap in talent starting at the senior or supervisor level. others might experience their talent gap at the manager level because everyone who shows any self-starting initiative or promise is moved to a principal position early on. it doesn’t matter the size of your firm, you will likely be feeling a big gap or drop in talent somewhere in your organizational chart.

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radical pricing fixes cash flow problems

you’re in the money, year round.

boomby jody padar
the radical cpa

the best part about value pricing and fixed pricing is cash flow.

from a customer perspective, customers like knowing what they’re going to pay up front. they like having a monthly payment over an annual fee. they will buy the payment over the car.

more on radicalism: keep scope creep and seep from hurting bottom line | the radical approach to bundling services | the radical approach to pricing | a radical close look at value pricing | let’s get radical about content | each social channel has a language | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | the market is moving toward the radicals | 5 radical transparencies; are you ready? | going radical: the 4 tenets of a ‘new firm’ | the first 3 questions i should have asked before starting my own practice

for instance, $6,000 is hard for them to think about but you if tell them $500 a month, that’s instantly more affordable. it’s psychology. customers know the costs and expectations up front.

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keep scope creep and seep from hurting bottom line

bonus: a new breed of engagement letter.

by jody padar
the radical cpa

scope creep generally takes the form of new services being added once the project has started. typically, these are not properly reviewed and the team is expected to deliver them with the same resources and in the same time as the original scope.

the opposite of scope creep is scope seep. this is when the accountant or team volunteers to do extra work and take on extra requirements and issues. now of course the customer will never turn down “free help” and when this is done over and over, the customers quickly assume all of their issues they vaguely speak to you about are included in the price.

more on radicalism: the radical approach to bundling services | the radical approach to pricing | a radical close look at value pricing | get radical about pricing | six competitive advantages for the radical cpa | the market is moving toward the radicals | 5 radical transparencies; are you ready?

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

because we’re afraid or not used to confronting uncomfortable subjects (ahem, pricing), too often we let them change a part of our project management. we really need to get solid on what a change request is and make sure that when change requests are implemented, that the required pricing comes with it.

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cpa firm performance assessments: 15 core competencies, 21 questions

reeb-and-cingoranelli-with-cpatr-si-logo-200checklist: how to fine-tune your own firm’s performance management systems.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

when evaluating people within a firm, “relative importance” is a way to differentiate expectations regarding the same competency for various levels within your firm. we decided the best way to drill down even further into a competency model was to share some of the details of our competency model with you.

more on performance management:how to target what skills to develop now | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

it considers the following six levels within a cpa firm (each firm needs to choose whatever breakdown works best for them):

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how to target what skills to develop now

reeb-and-cingoranelli-with-cpatr-si-logo-200bonus checklist: 12 competencies everyone in the firm needs.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

in discussing how to become a more effective people manager and developer, the first question we ask is, “what skills and aptitudes are you trying to develop?”

more on performance management: what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

in other words, just saying to someone, “you need to improve” is weak advice.

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the radical approach to bundling services

package your knowledge, and don’t forget client personality.

by jody padar
the radical cpa

how do you take that tax planning, that small business exper­tise or whatever insight it is that you own and package it so it’s similar to a product? that’s what the next generation of firms has figured out how to do.

i started doing this pre-cloud. i had to figure out a way to keep my customers engaged with me all year without doing book­keeping because i didn’t want to do bookkeeping. i productized my year-round tax services.

more getting radical: the radical approach to pricing | a radical close look at value pricing | get radical about pricinglet’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i also took every piece of work i could take outside of tax season and separated it from the tax return. we do the work outside of tax season and charge for it as a separately stated item. today, so many firms are still doing accounting cleanup work that can be done outside of tax season in tax season and they’re not charging for it separately. i’ve heard firm leaders say, “oh, that’s part of doing a tax return.” no, it’s not. getting accurate books before you do a tax return should be priced and completed outside of tax season. it shouldn’t clog up your firm in march.

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what having your employees’ backs means

why failure is a value proposition.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

i want to start by talking about the phrase “having your employees’ backs.” so what does this mean? simply that, as the boss, you will take the bullets publicly for your people’s mistakes. this is such a rare phenomenon that many of you have never experienced what i am referring to – a boss taking the heat for his or her people.

more growth & succesion: 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? | job 1 for the practice owner: client management

most of the time, when problems are uncovered, company cultures are “at the ready” to quickly identify someone to blame regardless of the situation. in these organizations, those with exceptional cya skills are the most highly valued. no, i did not misspell this acronym as it was not meant to be cia (as in the government intelligence agency or certified internal auditors), but rather those good at covering their butts (i guess i should have referred to it as cyb).

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5 harmful management attitudes (and how to fix them)

how common management pitfalls hurt firms and employees.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

how do attitudes, misconceptions and bad habits get in the way of our learning to be better managers?

related: do cpa firms need management or leadership? | job 1 for the practice owner: client management

here are five common attitudes, practices and perceptions we find:

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do cpa firms need management or leadership?

differentiating between the two, and the two most common styles of management.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

let’s start out with a straightforward question. what is the difference between management and leadership?

from one point of view, leadership is far different than management. for example, leadership might be all about developing a vision for the organization, being innovative, motivating others, empowering those around you, focusing on developing the people around you instead of just developing yourself, looking for positive ways to change, doing the right thing, and keeping the forest in view and not just see the trees.

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get radical about pricing

two happy businessmen looking at digital tablet at desk in officeforget about measuring by time.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfac­tion. satisfaction of a want, he buys value.” he’s buying a good feeling.

more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →

make radical connections

you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued