stop pricing by the hour
by ed mendlowitz
call me before you do anything: the art of accounting
when i was starting out i read a number of books by master salesman elmer wheeler, who said, among many other things, “sell the sizzle, not the steak.”
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this left me with thoughts of always telling clients, or whomever i interacted with, about the value and benefits of dealing with me while de-emphasizing the cost.
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