why millennials are the answer

millennial clients will make your firm smarter, faster, and more profitable.

by frank stitely
the relentless cpa

do you know why millennials can’t buy houses?

  • avocado toast is expensive.

more: why small firms can win the talent wars | the fool in the room | the 3 biggest tech failures of accounting firms | 7 steps to effective project management | wip-ing clients into shape | how to be the chief communicator | how to teach reviewing and time management | 4 steps to take before next tax season
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how many millennials does it take to change a light bulb?

  • none. they accept it for what it is.

why do millennials always type in lower case?

  • they reject capitalism.

what is a millennial’s favorite fragrance?

  • scents of entitlement.

buy me a craft beer, and i’ll tell you a half dozen more. now, after all of the above, i’m about to tell you why you need millennials as clients and how they increase the efficiency of your firm.

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replay: how to dazzle clients in the covid age

卡塔尔世界杯常规比赛时间 expert contributor shows how to make more money with the clients you already.

^ click to play video

eileen j. kennedy, ceo of the kennedy factor, demonstrates how to create a consistent, exceptional, customized, and memorable client experience in the age of the coronavirus.

more video from 卡塔尔世界杯常规比赛时间: three hidden surprises in ppp loan forgiveness |  judy trepeck on how to think beyond accounting, with steven sacks |  attaching files to a chat or post in ms teams |  how to add visuals to a message in ms teams | bill reeb: new rules for the covid era  | composing text messages in ms teams  | when covid ‘got real’the covid outlook: a long, slow climb back to recovery  | composing chats and posts in ms teams  | how to fight covid-19 ‘fear’ and ‘insecurity’ | covid: learning how to operate in the new normal  |  what comes after coronavirus? | covid and client communications | andrew argue is on a mission  |  covid slams u.k. accountants, too  | covid crisis separates the winners from losers  | go remote with this app you already own [#wfh]  | geared up for exponential growth at mowery & schoenfeld cpas  |

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you can thrive for years to come – if you take the covid crisis as a call to reinvent your practice, kennedy tells attendees of the free 30-minute flash briefing aired live by 卡塔尔世界杯常规比赛时间.

> hit “play” to stream the podcast or download it here

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building a high-net-worth practice during covid-19

woman and man wearing masks, looking at laptopthe four types of professionals … and which one you need to be.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

over the last decade with rising markets and the ranks of the wealthy swelling, it has certainly been possible to build a $5 million high-net-worth practice.

more: the essential process for building a high-net-worth practice | what the wealthy need | setting financial and practice goals during covid-19 | 4 components of a high-net-worth practice | life insurance as part of wealth management | mistresses, mister-esses and accountants | the coming boom in tax services for the super-rich
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even with soaring competition, using the very same approach as we are discussing, you could have consistently generated those kinds of revenues or better.

so, what is the difference today? the difference is covid-19.
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the essential process for building a high-net-worth practice

businessman working netbook outdoors, wearing sunglassesvital to coping with the covid-19 crisis.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

a lot goes into building a $5 million high-net-worth practice.

more: what the wealthy need | setting financial and practice goals during covid-19 | 4 components of a high-net-worth practice | life insurance as part of wealth management | mistresses, mister-esses and accountants | the coming boom in tax services for the super-rich
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it is a given that you will need wealthy clients. for most accountants, most of these wealthy clients are very likely to be successful business owners. but that is not always the case. you can potentially achieve your financial end goals with wealthy inheritors, for example.

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what the wealthy need

and 4 qualities they often have.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

by design, the clientele of an accounting firm’s high-net-worth practice is the wealthy, defined as having a net worth of $10 million or more.

join glomski and prince for “how to build a pipeline of new high-value clients” oct. 6, 1 pm et. get the details here

more on building a high-net-worth practice: setting financial and practice goals during covid-19 | 4 components of a high-net-worth practice | life insurance as part of wealth management | mistresses, mister-esses and accountants | the coming boom in tax services for the super-rich
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we know that with clients at this level of net worth, you can indeed build a $5 million high-net-worth practice.

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the clients that keep you awake at night

masked man carrying large money bagwhen even the best internal controls fail, guess who the client will blame?

by ed mendlowitz
call me before you do anything: the art of accounting

i have addressed the importance of controls when trying to get a client. but it is also important to retain the client.

more: clients don’t lose sleep for overpaying taxes | 6 ways to increase your fees … if you dare | the clients that got away | upselling made painless | boosting a fixed fee substantially | creative ways to retain staff | what cpas can learn from lawyers and doctors | my top 10(ish) regrets
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a good system that is not monitored is a sure way to lose your client – and your sleep.

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clients don’t lose sleep for overpaying taxes

man lying awake in bedpoor controls are a different matter.

by ed mendlowitz
call me before you do anything: the art of accounting

in my early days i would get many leads for clients who told me they were switching accountants because they believed they were paying “too much tax.” however, at most of those meetings, we only spent a few minutes on taxes and then most of the time expressing concern about whether their controls were good enough!

more: 6 ways to increase your fees … if you dare | creating a cross-selling culture | cross-selling beyond your comfort zone | value pricing in uncharted waters | advising cheapskates | getting bonuses from clients | why you’re only as good as your staff
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my conclusion from these conversations is that the potential of loose controls is a major cause of keeping someone awake at night. no one stays awake at night wondering if they are paying too much tax. a pending tax audit might keep someone awake, but not paying too much tax.
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4 components of a high-net-worth practice

businesswoman holding giant dollar symbolhow to apply what you already know.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

the world has changed in ways we can see and some that we do not yet understand. some of these changes have been in process before the covid-19 crisis, such as greater competition, the use of artificial intelligence, and the immense increase in private wealth.

more: life insurance as part of wealth management | mistresses, mister-esses and accountants | the coming boom in tax services for the super-rich
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other changes, such as the way people are and will likely continue to interact, are a function of the crisis. for example, video calls and conferences are going to become a bigger part of the way professionals interact with clients and each other.
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judy trepeck on how to think beyond accounting, with steven sacks

clients need so much more than basic accounting & write-up.

^ click to play the video

with steven sacks
the new fundamentals

armed with the latest technologies, accountants can do more than ever – faster, better, and cheaper. but too many accountants are missing the biggest opportunity that technology creates, according to judy trepeck, long a leading figure in the profession.

more from steven sacks: bill reeb: new rules for the covid era | is your message open to interpretation? |  effective communications in the age of covid | why proper communication is critical | how to create effective internal communications | how to select your firm’s board | trust is a key organizational ingredient | real influence vs. immediate gratification | fake it ‘til you make it: an ultimate goal? | 4 ways to boost job satisfaction | have you gauged your staff’s enthusiasm? | why knowledge maintenance is key
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in her conversation with steven sacks, trepeck, currently senior vice president for customized training at the michigan state cpa society,  outlines how cpas can go beyond basic accounting to provide more value-added services. it requires experience, talent, ambition, and, maybe most of all, intuition.


^ click to play the podcast

trepeck provides a framework for any accountant to add advisory services to their menu of offerings.

some of the key takeaways and the full transcript:

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opportunities in common and uncommon services

bar chartwhat do your clients want that your competition doesn’t offer?

by 卡塔尔世界杯常规比赛时间

virtually every cpa firm faces two common challenges:

  • get the work done.
  • find more work.

more: three hidden surprises in ppp loan forgiveness | cloudy forecasts call for rainmaking  |the forecast: partly gloomy, chance of doom  |  busy season benchmarks in free fall  | say hello to the new 24-month busy season | maybe the pandemic isn’t all badcovid drives new m&a trends  |  re-thinking today’s firm with five global leaders|  clients want to pay you more (really!)

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

or, to put it another way:

  • satisfy clients.
  • find more clients.

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