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can you identify real cas prospects?

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number 10ten ways to spot who’s ready.

by hitendra patil
client accounting services: the definitive success guide

experience of those offering successful client accounting services shows that the fastest way to start your cas practice is to provide it to some of your existing clients. if you already have a cas practice, it is important to periodically analyze which of your clients have become a good fit for cas. it is important to note that not all of your clients will be good fits for cas.

more: client wants vs. needs | clients’ new expectations | 8 ways to create your cas practice | the big money in cas for small firms | what cas is and isn’t | do you value your cas value? | the mindset you need for client accounting services
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there are some easy ways to identify which of your existing clients are cas-fit, i.e., which of your clients will benefit the most from your cas offering. and then there are some not-so-easy ways to know which are your cas-fit clients.
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make the most of your marketing mix

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"target market" illustration with arrow and bull's eyeupdating the five p’s.

by august j. aquila

forty-five years ago, in 1977, the landmark u.s. supreme court decision in bates & o’steen v. state bar of arizona, 433 u.s. 350 (1977) changed the accounting profession forever. that decision prompted accountants to pursue a wide range of marketing activities. and, ever since that eventful day, accountants have been struggling with the meaning of marketing and the impact of marketing on their practices.

more: marketing orientation is what firms need | when hourly billing hurts profits
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some would say that it has been the best thing that ever happened to the profession and others, of course, would voice just the opposite opinion. whichever side of the debate you are on, there is one certainty: marketing is here to stay.
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firms battle staff shortages with pay hikes

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except at payroll agencies, where wage gains are dipping.

cpa firm wages: up 9.8% from a year ago.

by beth bellor

let’s talk about earnings, because the latest national data shows some good news on that front. hourly earnings in the accounting profession have nudged above $39 for the first time, to $39.09, up 81 cents or 2.1% for the month and $2.48 or 6.8% for the year.

more: tax & accounting firms beef up wages and headcounts | cpa hiring rises as number of new grads continues to decline | staffing crisis: 40% are looking for new jobs

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another new high came at cpa firms, where they topped $41 for the first time at $41.61, up $1.23 or 3% for the month and $3.70 or 9.8% for the year. staff at cpa firms followed the trend with $31.84, up 53 cents or 1.7% for the month and $2.02 or 6.8% for the year.

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what do you want advisory services to be?

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woman on video conference with four other peoplebonus: a case study for bos work.

by penny breslin
it’s not just the numbers

what do you want to do for your clients? define it, implement it in yourself and build a team that wants to be a part of your defined image. watch it grow, and adapt it to the changing times.

more: meet the new bos | why ai is not the enemy
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added knowledge and insights assist the client in taking future action on sustainability and growth of their company. cooperation between the client, the account manager and the cloud ai makes this work in order to provide the space for advisory.
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why merging in smaller firms is fabulous

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businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presenteleven reasons to do it.

by marc rosenberg
cpa firm mergers: your complete guide

if an opportunity to merge in an attractive smaller firm was presented to you, would you be interested in pursuing it?

my guess is that at least 90 percent of all cpa firms would answer this question with a resounding yes! (and a healthy percentage of the remaining 10 percent perform at such high levels that they cannot conceive of merging in a smaller firm whose performance falls well below their own high standards.)

more: selling your firm? what to expect | thirteen ways to woo potential firm buyers | 13 reasons to merge up | merger? the 100 data points you need first | one times fees isn’t the only way | thinking merger? first ask why. | why do you want to merge? be honest. | four reasons to fear a merger
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

why is this? the short answer is that it’s a great deal, both financially and operationally. it’s an almost can’t-lose proposition, as long as you do it right.
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how to expand into business valuation

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bonus checklist: 47 types of bv services.

by ed mendlowitz
managing an accounting practice: 202 questions and answers

q: i am exploring the business valuation credential as a way to expand our practice. i’m still (relatively) young to the profession and would (i think) love to expand into this niche area.

more: how to handle referrals with attorneys | audit reports without doing the work? | ask these 10 questions before adding financial services | 10 reasons clients don’t pay
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a few things:

  • we don’t do any bv now so my ability to acquire the abv credential would be difficult without the experience aspect.

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thirteen choices for true commitment

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high angle view of business people stacking hands in a teamwork gesturehow to show the partners you mean business.

by martin bissett
passport to partnership

rising from senior manager to partner often means being promoted ahead of our peers and contemporaries. it creates a gap in earnings, stature and influence compared to those who were our colleagues on a level playing field just yesterday.

more: selling happens all the time | five questions about your network | seven things that good advisors skip | internal communication can’t be overlooked | the seven levels of communication management | make firm culture work for you | sailing the seven c’s to partner | you can’t land your next client without this
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it can also mean that if we are coming into a firm from the outside, we are being promoted over people who have served at that firm for many years and understand the firm’s culture much better than we do now. we may have to lead these people as the head of a department and if so, they’d better be on our side.
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firms report it buys, budgets

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laughing businesswoman talking on the phone in office in front of four monitorscentralized scanning is common, backup appliances less so.

by 卡塔尔世界杯常规比赛时间 research
accounting firm operations and technology survey

the 2021 accounting firm operations and technology survey has turned up interesting findings in how firms are maximizing their use of technology.

more: dell tops in accountant tech | tech vexes 58% of solos | firms on the brink of big spending
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here are some highlights, but note that percentages related to “all firms” are heavily skewed to firms of under 10 employees, which accounted for 66 percent of respondents:

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