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logic influences a prospect’s decision-making, but emotion causes him to act.

how do you get to be the biggest without owning what you sell?

the recipe for rating new clients.
by martin bissett

what happens when you improve?

emotions influence clients to act.

remember to address issues.

another way to approach great fee opportunities.

everyone in business has the same concern.

being different isn’t enough.

suspicion is part of the process.

the high value is in being proactive.

accountants explain their challenges.