today everyone contributes to growth.
with sarah johnson dobek and ty hendrickson
inovautus consulting
sales is sometimes presented as this abstract notion of convincing someone to buy your product, but it actually follows a simple framework.
it may seem like an obvious answer, but there’s some science behind the why. read more →
after a brief pandemic pause, new lease accounting rules will start to hit hard in 2020.
with ane ohm
ceo, founder of leasecrunch
after a delay for the pandemic, new lease accounting rules are set to take effect in 2022 and too many firms and companies aren’t ready, ane ohn, founder and ceo of leasecrunch software tells 卡塔尔世界杯常规比赛时间.
related: google ads for new tax season clients | eisner ceo charly weinstein explains the private equity deal | a “call to arms” after private equity deal | is that shiny new software your best choice? | survey: office 365 dominates accounting offices | mobile devices without batteries? | distributed firms need different tech suites | are scanners out of date? | drake takes the cake in tax apps | zoom tops teams for now |
the lease standard was delayed by a year, ” ohm says, “instead of having been effective this past year, it is effective in 2022.”but the world has changed since the rules were first written.
the simple, easy steps for getting started with google ads in time for busy season.
with becky livingston
as the 2022 busy season begins to loom larger, this is a great time to get to know google ads, says becky livingston, 卡塔尔世界杯常规比赛时间’ digital marketing guru says in this replay of recent 卡塔尔世界杯常规比赛时间 flash briefing webinar. flash briefings are fast-paced 30-minute conversations on urgent issues and quick answers.
more videos and podcasts: eisner ceo charly weinstein explains the private equity deal | flash briefing: a “call to arms” after private equity deal | bradley burnett: the “uncle billy” problem with the erc | the “ludicrously lucrative” employee retention credit | four ways to beat the staffing shortage | learning how to hire amid covid | let’s get real: kill saly | hitendra patil: national expert on client accounting services | sell service, not hours | leveraging knowledge, not just process | the irs backlog isn’t going away anytime soon |
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livingston walks you through the steps from beginning to end. start by defining your perfect client, then begin building the right offer for them, she says. after that, you can lay out a schedule and work on a budget. but start early, because if you’re looking for tax clients in the run-up to tax season, the best keywords will start to get pricey. by livingston’s estimates, 10 to 15 percent of accounting firms are already using google ad words. that may sound like a lot. but there’s still plenty of room for firms — especially local firms — to dive in and start landing new clients.
eisneramper move augurs a new path forward for firms seeking capital for growth.
eisneramper’s deal to take on private equity and spin off its attest firm represents a new path forward for firms seeking capital to remain competitive in talent and in technology, according to dom esposito and anthony zecca, two veteran big-firm leaders, in this exclusive 卡塔尔世界杯常规比赛时间 flash briefing webinar.
download the slide deck here (pdf)
more on private equity for cpa firms:
exclusive: ceo charly weinstein explains the private equity deal
analysis by esposito and zecca: how outside capital can remake cpa firms
analysis by esposito and zecca: private equity the new source of growth capital for cpa firms?
eisneramper gets private equity backing
esposito is author of “8 steps to great: driving success at the world’s largest cpa firms and how to apply the lessons at firms of all sizes.” more by dom esposito here.
zecca is the author of “leading from the edge – the new growth handbook with bonus toolkit.” more by anthony zecca here.
it’s “a call to arms,” says zecca. “whether you’re a $30-million firm or a $300-million firm, it doesn’t matter. you need to step back and say, okay, how is this going to affect me? how’s this going to affect how we get our clients? how is this going to affect how we’ve gotten our talent? and what do you need to do to change in this changing landscape?”
for esposito, “the takeaway is an understanding that you have options. and private equity is now an option that you should consider if you have the right mix of services and the right size.” read more →
irs notice 2021-29 “drops a bomb” on the employee retention credit.
with bradley burnett, jd llm
with 18 months of water under the bridge, we’re three-fourths of the way through the employee retention program, the irs changed their mind on an extremely important issue that changes many, many tax situations.
the question is: who’s eligible? and who’s not? read more →
but congress adds a last-minute surprise.
with bradley burnett, jd llm
> > > catch bradley’s next webinar on the erc here
kill the billable hour, embrace remote work, stay flexible, get social, says pasha malik of thyor.
with richard rothstein
more on the staffing crisis: the digital toolset for hiring at a small accounting firm | learning how to hire amid covid | how covid rewrites the rules for recruiting | steven braunstein: new covid strategies for staff recruiting and retention | irs has recruiting problems, too | 12 signs it’s time to outsource | how aging boomers impact the accounting profession | why remote workers need retreats | 44 key attributes for assessing staffers | coaching the right way | 20 best practices for staff training and retention | the art and science of hiring: three essentials for the covid age | uncover potential in 10 interview questions | why your firm needs to attract more millenials | why small firms can win the talent wars | the one big reason your hiring sucks | five ways to improve operating margin during covid | getting and keeping the best people | be a talent magnet | who’ll quit next? | why you must constantly push work down |
twitter and linkedin are the go-to resources for finding new talent at the mclean, va.-based thyor group of companies, founder and ceo pasha malik tells richard rothstein for 卡塔尔世界杯常规比赛时间.
manny cosme explains how and when to leverage ziprecruiter, indeed, and social media.
with richard rothstein
accounting firms need to use every tool available to maintain a fresh supply of top-notch talent, according to manny cosme, president of cfo services group, in this 卡塔尔世界杯常规比赛时间 interview with richard rothstein.
more on the staffing crisis: “the new normal” will never be normal again | learning how to hire amid covid | how covid rewrites the rules for recruiting | steven braunstein: new covid strategies for staff recruiting and retention | irs has recruiting problems, too | 12 signs it’s time to outsource | how aging boomers impact the accounting profession | why remote workers need retreats | 44 key attributes for assessing staffers | coaching the right way | 20 best practices for staff training and retention | the art and science of hiring: three essentials for the covid age | uncover potential in 10 interview questions | why your firm needs to attract more millenials | why small firms can win the talent wars | the one big reason your hiring sucks | five ways to improve operating margin during covid | getting and keeping the best people | be a talent magnet | who’ll quit next? | why you must constantly push work down |
cosme makes some great points about working for a small nimble firm like cfo services group and the challenges of retaining great talent in the face of competition from bigger firms for high-quality talent. read more →
ed gattis: parabellum ceo says “the new normal” will never be normal again.
with richard rothstein
gary cokins on predictive accounting and driver-based budgeting.
with steven sacks
the new fundamentals
the main problem with the annual budget process as a fiscal exercise done by the accountants is that it is disconnected from the executive team strategy.
more steven sacks: would you buy your own services? | the future of the accounting profession | avoid last-minute deal making | business is about relationships | can a cpa firm be different in a changing market? | a rapidly changing business environment requires flexibility
more with gary cokins: the myths of performance management | gary cokins: the truth about activity-based costing
corporate finance expert gary cokins says the typical annual budget process allows too much room for bad habits, such as the use-it-or-lose-it mindset of allocated resources, as well as incorporating last year’s inefficiencies in processes into the current year.
five key take-aways:
dom cingoranelli joins steven sacks and judy trepeck.
with steven sacks
the new fundamentals: thriving in disruption
with an increasing number of accounting firms embracing employee coaching, it’s becoming clear that many just aren’t doing it right, practice management advisor dom cingoranelli tells steven sacks and judy trepeck in an exclusive new 卡塔尔世界杯常规比赛时间 discussion.
more: nancy fox: winning the mind game of success | gary cokins: the truth about activity-based costing | when cyber-crime hits close to home | james lopiccolo: sell service, not hours | the cpa’s best role: leveraging knowledge, not just process | five common negotiating mistakes | courtesy still matters | bigger firm, bigger thinking | 5 steps to better time management | swot’s the purpose? | is your firm’s culture a magnet or a repellent?
“there are more and more firms who are really taking seriously their investment in their people,” says cingoranelli, emeritus founder, senior consultant at succession institute llc. “they understand that for the long term they need to develop their intellectual capital. and they realize that it’s not going to happen by itself.”
how to overcome the mind-blocks holding you back from total success.
with steven sacks
the new fundamentals: thriving in disruption
professionals need to use a blend of psychology and strategy to guide them with both mental fitness and tactics to produce career breakthroughs, executive coach nancy fox tells steven sacks.
more steven sacks: effective networking is an art | business development activities shouldn’t be a chore | cpa’s best role: leveraging knowledge, not just process | avoid last-minute deal making | five common negotiating mistakes | the myths of performance management | business is about relationships | reaching for authenticity in client service |
in business, the mind is 95% of the game, according to fox, so it’s essential to recognize the causes of mindset blocks that are encountered, such as competition and business development, and what their impact can be.
key takeaways:
nancy fox is the founder and president of the business fox, a business consulting and training company specializing in guiding law, accounting, and service business firms grow through smarter networking and business development and niche marketing strategies.
