get sticky with cas

businessman looking at question mark sketch on the wallthe clients are more loyal and buy more services.

by hitendra patil
client accounting services: the definitive success guide

client accounting services (cas) is the new revenue segment you cannot afford to miss.

if you are an accounting firm owner/partner, you do not want to miss the emerging, growing, and profitable opportunities in client accounting services.

more: the why behind your cas why | who is the professional?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

before we get to why, to ensure that we are on the same page, let us agree on a description of what cas is.
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the why behind your cas why

four empty metal bucketsfour ingredients to consider.

by hitendra patil
client accounting services: the definitive success guide

“why did i start my accounting firm/practice?”

if you are the owner of your firm, print this in a bold, big font and post it somewhere in such a way that you can see it, even if it is just in your peripheral vision, every moment when you are working at your desk.

more: who is the professional?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you are a partner of the firm or an employee, print the following question to post it where you can see it all the time:

“why did i get into the accounting profession?”
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who is the professional?

woman executive coaching a male employee across deskthe mindset you need for client accounting services.

by hitendra patil
client accounting services: the definitive success guide

it was the 10th of may, 2012.

over dinner on that quiet mid-spring evening, at a classic traditional italian restaurant, i met the owner of one of my largest clients, only after about five years of providing services to his firm. his firm had chosen a particular niche industry to serve and only that. he was doing well – over $3.5 million in annual revenue, growing consistently, and employing 39 staff members. in any given week, two new clients were being onboarded via a very detailed process, moving clients’ accounting databases and processes into his firm.

more: review your cas: when, what, how | be serious about ai, not amused | get clients to toot your cas horn | seven ways to market your cas offering | the top cas pricing strategies | how to choose your cas processes | nine ways to measure client experience | twelve clues it’s time to outsource or offshore | yes, you have the staffing for cas | why firms shy away from cas | hook your firm on cas | can you identify real cas prospects? | 8 ways to create your cas practice | do you value your cas value?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

he would not take on any new client unless the client handed over all of the accounting work responsibilities to the firm.

all or none.
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dustin verity: keep an open mind and constantly learn

tech allows small to mid-size firms to provide better cas.

^ click to play video | > play the podcast and follow 卡塔尔世界杯常规比赛时间 podcasts on apple podcasts here or grab the rss feed here.

transformation talks
with bill penczak
center for accounting transformation

center for accounting transformation
center for accounting transformation

dustin verity admits to being cautious. he also admits to being a technophile.

in the latest episode of transformation talks, the cpa explained being conflicted between his obsession with playing with the latest technology and finding the right fit for his firm.

more: secret to success? a growth and abundance mindset | o.d. lanier: stepping into advisory | from tax to transformation | early adopters gain an edge in audit | why the future is in risk advisory | four strategies for a future ready firm
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i’ve always been interested in technology and, and you know, efficiencies,” verity said, always wanting to know how his firm could produce more and work more efficiently. “that means less hours that we have to spend in the office ourselves.”  read more →

there are only three growth strategies

hitendra patil cas q-and-a logowhere will you focus?

by hitendra patil
client accounting services: the definitive success guide

q: most traditional cpa firm growth comes from existing clients and referral sources. pilot and other similar client accounting and advisory services providers will obviously have a different growth strategy. what can you share about successful growth strategies that vary from traditional accounting firm strategies?

more cas q&a: eight steps to optimize capacity | four steps to firm caas buy-in | clients don’t understand cas, but they know value | do i need to learn new skills to succeed in cas?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: the business model of traditional cpa firms and the likes of pilot are vastly different. and when growth is financed by other people’s money, the methods and costs of attracting new clients are very different too.
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review your cas: when, what, how

weave the review actions right into your processes.

by hitendra patil
client accounting services: the definitive success guide

why review your client accounting services offering periodically?

more: be serious about ai, not amused | how to offer proof to cas prospects | how to market cas to existing clients | 12 cas profitability killers | how weekly cas reports help businesses | cas: much more than bookkeeping
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

most accounting firms ultimately optimize their internal processes and resources that produce their services. the measurement of such optimization is the profitability of the firm. when firm owners/partners feel the pressure on profitability, it is natural for them to measure the factors that contribute to profitability, and the cost thereof.
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eight steps to optimize capacity

hitendra patil cas q-and-a logohow are you handling non-client work?

by hitendra patil
client accounting services: the definitive success guide

question: what are the best practices for capacity management when it comes to client accounting services? how do i organize staff to meet deadlines, scale solutions and minimize burnout?

more cas q&a: four steps to firm caas buy-in | how much advice should your firm provide? | how to differentiate cas | cas marketing is different. here’s how
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answer: if your firm has the capacity, you won’t need to “manage” it!
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four steps to firm caas buy-in

hitendra patil cas q-and-a logoeveryone has to be on board.

by hitendra patil
client accounting services: the definitive success guide

q: what is the best way to get firm-level buy-in for the caas practice?

more cas q&a: how much advice should your firm provide? | battling cas cost pushback | will my clients find cas expensive? | cas: much more than bookkeeping
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: assuming client accounting and advisory services is somewhat new to your firm, introducing a new service line to your firm requires devising a strategy to make the new service line successful, careful planning to implement the strategy, and of course, excellent internal communication. here are some quick steps:
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how much advice should your firm provide?

hitendra patil cas q-and-a logoyou have to stop somewhere.

by hitendra patil
client accounting services: the definitive success guide

q: what should be the scope of consulting/advisory services? how broad? how narrow? 

more cas q&a: battling cas cost pushback | clients don’t understand cas, but they know value | how to differentiate cas | will my clients find cas expensive? | do i need to learn new skills to succeed in cas? | cas marketing is different. here’s how | cas: much more than bookkeeping
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: there are two distinct aspects to the scope of your firm’s consulting/advisory services.
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why your approach to cas and cfo services is wrong

how thinking about your grandmother could be the answer.

by w. michael hsu

client advisory services and the progression of the “virtual” cfo have gained incredible popularity, or at least attention, in the accounting profession. but the fact is, many firms are doing it wrong and setting themselves up for failure. i should know, it nearly happened to my firm.

more w. michael hsu: seven principles to work less and achieve morehow do firm leaders learn?when it comes to pricing, it’s about ‘can’t afford not to’your client base is global |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

flashback to about 13 years ago. it was the middle of the night, and everyone was asleep. the aicpa had just featured me at one of their major industry events in vegas for firing 50 percent of my clients. while i’ve enjoyed the publicity, i’m now sitting in my room wondering if i should have done that.

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you don’t need a cas sales pitch

two businessmen shaking handsthree keys to discovering a mutual fit.

by hitendra patil
client accounting services: the definitive success guide

“i am not a good salesperson.”

i have lost count of how many accountants have told me this over the years. but i also learned that what they really mean is that they do not have a well-defined, structured “sales process.”

more: get clients to toot your cas horn | how to market cas to existing clients | 12 cas profitability killers | how weekly cas reports help businesses | cas: much more than bookkeeping | matching your tech to your cas clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this post is not about fundamental sales skills. that is beyond our scope. this is more about how to develop and execute your client accounting services sales process, pitch and supporting collaterals that can help get you more cas sales.
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