cas is a value pitch

two businesspeople meeting over coffeetell clients what they will lose if they decline.

by hitendra patil
client accounting services: the definitive success guide

when you pitch client accounting services to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website, in your emails, engagement letters and sales brochures/materials.

more: convince your firm of cas value | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas
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cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
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convince your firm of cas value

three happy businesspeople looking at laptopdon’t just introduce, reinforce.

by hitendra patil
client accounting services: the definitive success guide

unless you become the “cas champion” or make someone accountable to be one, your client accounting services practice will not take off the starting blocks.

more: how much can automating bank feeds save you? | accountants are perfect for virtual cfo roles | raise client expectations with cas | the why behind your cas why
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and the single biggest initial challenge for the cas champ is how to communicate the value of cas to the firm’s future fortune to every stakeholder – be it partners, staff, clients and prospects. for this post, i will assume that your cas champ absolutely “gets it.”
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how much can automating bank feeds save you?

would you believe 75 percent?

by hitendra patil
client accounting services: the definitive success guide

in the desktop days, write-up, bookkeeping and accounting processes were perceived more as “data-entry” work. the price clients were willing to pay for data entry put so much pressure on fees that many firms found it is not worth the hassle.

more: accountants are perfect for virtual cfo roles | ten ways to tell a client is ready for cas | wants vs. needs: why not fill both? | raise client expectations with cas | launch cas in just eight steps | get sticky with cas | the why behind your cas why | who is the professional?
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other services such as tax preparation, financial statements preparation, etc. brought in higher per-hour dollars than write-up, bookkeeping and accounting work could. such work got more and more “outsourced” by accounting firms to bookkeeping firms, freelancer bookkeepers and “processing” firms operated by non-cpas/non-accountants.
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family business needs real advisors

can you be more than just an accountant? //www.g005e.com/2023/05/21/advisory-work-for-family-businesses/

discover today’s best strategies for advisory services
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launch the advisory services success survey here

by donny shimamoto, cpa, citp, cgma
center for accounting transformation

the world of accounting is more than just crunching numbers and balancing the books. for those who have chosen this profession, there is a calling to be more than just an accountant. the calling is to be a trusted advisor, to be someone who is impactful and rewarding, and to be a problem solver.

more:  the future of accounting: a vision of trust, clarity, and hopedonny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firmsstaff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

one of the most meaningful transformations that accountants can bring about is with family-owned businesses. these businesses often face unique challenges that can be difficult to navigate. as trusted advisors, accountants and cpas can help provide guidance on stabilizing cash flow, transitioning the business to the next generation, and even having difficult conversations with family members who may not be equipped to run the business.

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when it comes to pricing it’s about ‘can’t afford not to’

pricing based on efforts is all wrong.

by w. michael hsu

how often do you hear from clients that you’re too expensive or xxx firm can do it cheaper? the lesson in having that conversation is that it can’t be ‘can you afford it’ it’s: “can’t afford not to.’

more w. michael hsu: seven principles to work less and achieve morehow do firm leaders learn?why your approach to cas and cfo services is wrong | your client base is global |

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the concept of “you can’t afford not to” is a popular one in the world of entrepreneurship and one that cpas, especially those pricing cas services, need to learn. it is the idea that sometimes, even if something seems costly, you cannot afford not to do it because the cost of doing nothing or doing it yourself is even greater.

this idea is often applied to outsourcing or hiring, where entrepreneurs may feel they cannot afford to hire someone else or outsource a task. however, the truth is that they cannot afford not to.

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ten ways to tell a client is ready for cas

number 10some are in the numbers. some are more subtle.

by hitendra patil
client accounting services: the definitive success guide

experience of those offering successful client accounting services shows that the fastest way to start your cas practice is to provide it to some of your existing clients. if you already have a cas practice, it is important to periodically analyze which of your clients have become a good fit for cas. it is important to note that not all of your clients will be good fits for cas.

more: wants vs. needs: why not fill both? | raise client expectations with cas | launch cas in just eight steps | get sticky with cas | the why behind your cas why | who is the professional?
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there are some easy ways to identify which of your existing clients are cas-fit, i.e., which of your clients will benefit the most from your cas offering. and then there are some not-so-easy ways to know which are your cas-fit clients.
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wants vs. needs: why not fill both?

woman driving a sports carcas can help make it happen.

by hitendra patil
client accounting services: the definitive success guide

what some clients feel is an absolute need, other clients may feel it is not. people may need to book an uber or lyft ride, but some of them may want a premium ride.

more: raise client expectations with cas | launch cas in just eight steps | get sticky with cas | the why behind your cas why | who is the professional?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

some of your client accounting services will be the premium ride your clients will want. for some clients, your premium services will be the need. (you want such clients.)
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raise client expectations with cas

businessman pressing virtual "automation" buttonthey see what can be automated.

by hitendra patil
client accounting services: the definitive success guide

we know that cas generally constitutes three key service segments:

  • after-the-fact financial statement preparation, i.e., “write-up,”
  • business transaction processing and
  • outsourced cfo and controller services.

more: launch cas in just eight steps | get sticky with cas | the why behind your cas why | who is the professional?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

tax planning/tax strategy services may also become part of your cas offering if you have interest/expertise in that segment.
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use cas to focus on strategy

hitendra patil cas q-and-a logoyou’ll learn how your clients think.

by hitendra patil
client accounting services: the definitive success guide

q: how can i use client accounting services to offer more strategic advisory services to my clients?

more cas q&a: automation is key to cas | how to get clients to adopt caas tech | four steps to firm caas buy-in | clients don’t understand cas, but they know value | do i need to learn new skills to succeed in cas?
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a: “books” are not dead animals you can take a picture of. live accounting, at least near-real-time, gives you powerful insights into your client’s business as it happens. real useful advisory emerges from (live) accounting.
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launch cas in just eight steps

here’s how.

by hitendra patil
client accounting services: the definitive success guide

whether you are thinking of offering client accounting services, have already started offering it, or you want to grow your cas practice or make it more profitable, some proven steps will make your cas practice shape up in the most optimized way. if you have already started offering cas, these are the steps that you will revisit from time to time.

more: get sticky with cas | the why behind your cas why | who is the professional?
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there are eight steps to get started in cas and make your cas practice better. the following details are just a bird’s-eye view of the important aspects of how to create your cas practice.
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automation is key to cas

hitendra patil cas q-and-a logoit’s about the best way to serve your clients.

by hitendra patil
client accounting services: the definitive success guide

q: what are some common challenges or obstacles that arise when providing client accounting services, and how can i overcome them?

more cas q&a: how to get clients to adopt caas tech | there are only three growth strategies | how much advice should your firm provide? | cas marketing is different. here’s how
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: the only challenge/obstacle that matters when providing cas is clients not experiencing differentiated value from your cas offering. everything you do in your cas practice is to ensure you don’t face this challenge.
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six ways cas grows revenue

businessman ogling money over another's shoulderbonus: results of a professionwide survey.

by hitendra patil
client accounting services: the definitive success guide

the cloud makes it possible – no, it makes it inevitable – for smart business owners to focus on their core business and let professional accountants take care of accounting, including transactional work (to be done accurately).

more: get sticky with cas | the why behind your cas why | who is the professional?
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this new possibility gives rise to cas opportunities for accountants to work in collaboration with business owners in real time.
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how do firm leaders learn?

the four essential pillars for continuous learning

by w. michael hsu, cpa

as a firm leader, you know that you need new software, services, processes, and tactics…something that is going to take your firm to the next level. but how do you get there?

more w. michael hsu: seven principles to work less and achieve morehow do firm leaders learn?why your approach to cas and cfo services is wrongwhen it comes to pricing, it’s about ‘can’t afford not to’your client base is global |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the tools and processes you use to get you to the next level have to come from or are signed off by you. so, who is teaching you? if you took the leap into a new service area and don’t know where you will land, you can’t turn to staff. they are looking to you for the answers.

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