how cas drives virtual cfo billings

notepad with word "hire" crossed out and "outsource" written in underneathhelping clients connect the dots.

by hitendra patil
the definitive success guide to client accounting services

tom, a cpa, has always been a curious person. for over 15 years, his tax practice was doing well. during the tax season, he had no time to think. but, oblivious to himself, with each tax return, he was depositing new questions in his subconscious.

more: the roi on identifying clients for cas | financial statements are like masks | the 15 absolutely necessary services for cas clients | romeo, juliet, google and client accounting services | how cas makes firms better
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he is now a shared cfo of 12 companies. but he took up the cfo work accidentally.

how?
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lower your costs by 75% with cas

… and benefit your clients at the same time.

by hitendra patil
the definitive success guide to client accounting services

in the desktop days, write-up, bookkeeping and accounting processes were perceived more as data entry work. the price clients were willing to pay for data entry put so much pressure on fees that many firms found it was not worth the hassle.

more: your top six cas questions | cas drives up demand for virtual cfos | turn client wants into needs | a job description for client accounting services | why cas is great for revenue growth | cas: finding the why behind the why
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other services such as tax preparation, financial statements preparation, etc. brought in higher per-hour dollars than write-up, bookkeeping and accounting work could. such work got more and more “outsourced” by accounting firms to bookkeeping firms, freelancer bookkeepers and “processing” firms operated by non-cpas/non-accountants.
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your top six cas questions

businessman looking thoughtfulstrangely, the important ones are being asked the least.

by hitendra patil
client accounting services: the definitive success guide

as a professional accountant, if you are looking to stay more relevant to your clients’ evolving needs, what are the top questions about client accounting services (cas) you must find answers to?

more: cas drives up demand for virtual cfos | the roi on identifying clients for cas | what clients need now, more than ever | how to launch cas in eight steps | survey: why some firms fall behind in cas | how to lead clients into client accounting services
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to find the answer to this all-important question, the best way was to ask the accountants themselves. surprisingly, accountants are not asking the questions that are more important for cas success.
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the roi on identifying clients for cas

a businessman with some jigsaw puzzle pieces in his handwhich of your existing clients fill the bill?

by hitendra patil
the definitive success guide to client accounting services

the experience of those offering successful client accounting services shows that the fastest way to start your client accounting services practice is to provide it to some of your existing clients. if you already have a cas practice, it is important to periodically analyze which of your clients have now become a cas fit. it is important to note that not all of your clients will be cas-fit.

more: don’t wear a mask | the services that cas clients want | six reasons cas is king | how to develop the cas mindset
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there are some easy ways to identify which of your existing clients are cas-fit, i.e., which of your clients will benefit the most from your cas offering. and then there are some not-so-easy ways to know which are your cas-fit clients.
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financial statements are like masks

here’s how to show clients your true value.

by hitendra patil
client accounting services: the definitive success guide

so, the cdc has indicated that a mask also protects the person who wears it. previously, it was advised that masks stop people from spreading the coronavirus to others.

more: turn client wants into needs | what clients need now, more than ever | how to launch cas in eight steps | survey: why some firms fall behind in cas | how to lead clients into client accounting services | cas begins with a mindset
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but this post is not about coronavirus and masks. when it comes to accounting and the advisory insights hidden in the financial statements and numbers, covering those with a mask is not good for either the clients or the accountants.
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why advisory opportunities emerge from core cas offerings

three keywords to guide you.

by hitendra patil
client accounting services: the definitive success guide

“we want to offer outsourced cfo and advisory services.”

it has become an increasingly more common intent of accounting firms of all sizes. technology automation, artificial intelligence and more innovative solutions seem to make it even more logical for accountants to feel that the future is more about advisory services than ever before.

more: is it time to outsource? | your firm’s cas team: who and how many | two tech approaches to cas | when to start building your cas tech stack | stop derailing cas | show your priciest cas package first | your firm needs a cas champion
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if you have similar intentions and goals, please answer this question:

“what type of advice do you give to your clients, periodically and regularly?”

or turn it around and answer this question:

“what type of advice do your clients seek from you and when?”

if you could think of 5-10 different actionable insights you regularly deliver to your clients, congratulations! but if not, do not worry. it is not difficult to lay a strong foundation for your advisory services. read more →

turn client wants into needs

happy businessman using smartphone at officethe key to getting premium fees for premium services.

by hitendra patil
client accounting services: the definitive success guide

what some clients feel is an absolute need, others may feel is not so.

people may need to book an uber or lyft ride, but some of them may want a premium ride.

more: what clients need now, more than ever | the 15 absolutely necessary services for cas clients | romeo, juliet, google and client accounting services | how cas makes firms better | cas begins with a mindset
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some of your client accounting services (cas) will be the premium ride some your clients will want. and – don’t be surprised – for some clients, your premium services will be the need (you want such clients).
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what clients need now, more than ever

hand holding light bulb against purple backgroundproviding client accounting services gives them your best.

by hitendra patil
client accounting services: the definitive success guide

an accountant in practice in germany sent me this message after purchasing “the definitive success guide to client accounting services:”

“i only began reading your book today in the morning before work. when i browsed through the content, i already was blown away. being 60.5 years old, i try to stay fit body- and mind-wise. sometimes i doubt, a little bit, whether i should carry on. but when i read your soul-touching intro, i felt the fresh energy flowing. thank you so much for showing the shining of true potential!”

more: 15 services that cas clients need |  a job description for client accounting services | why cas is great for revenue growth
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yes, i felt a sense of fulfillment. but the bigger reason their message is more important for me is that professional accountants’ experience and expertise are so much more vital and necessary than ever before.
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the 15 absolutely necessary services for cas clients

portrait of a cheerful businessman smiling at the camerahow many do you already offer?

by hitendra patil
the definitive success guide to client accounting services

client accounting services generally constitutes three key service segments:

  • after-the-fact financial statement preparation, i.e., “write-up”
  • business transaction processing
  • outsourced cfo and controller services

more: a job description for client accounting services | how to launch cas in eight steps | romeo, juliet, google and client accounting services | why cas is great for revenue growth | survey: why some firms fall behind in cas | how cas makes firms better | cas: finding the why behind the why | how to lead clients into client accounting services | cas begins with a mindset
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tax planning/tax strategy services may also become part of your cas offering if you have interest/expertise in that segment.
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a job description for client accounting services

young black woman with magnifying glassthink of this as what clients want from your cas offering.

by hitendra patil
client accounting services: the definitive success guide

client accounting services (cas) is one of the fastest-growing new revenue and growth segments for firms of almost all sizes. whether your firm is already great at offering cas or just starting to offer cas, the critical challenge is how clients (and prospects) perceive what you deliver under your cas umbrella.

more: romeo, juliet, google and client accounting services | how cas makes firms better | cas begins with a mindset
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i figured there is a way to get more clarity on this crucial aspect of cas success. and that way is to think/imagine as if your clients/prospects have posted a job advertisement for someone to do the “cas” work for their businesses. the cas job description is what cas expectations are about, isn’t it? let us see what this cas job description will look like.
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how to launch cas in eight steps

the first step is the toughest: start with your colleagues.

by hitendra patil
client accounting services: the definitive success guide

whether you are thinking of offering client accounting services, have already started offering it or you want to grow your cas practice or make it more profitable, some proven steps will make your cas practice shape up in the most optimized way.

 

more: romeo, juliet, google and client accounting services | why cas is great for revenue growth | cas: finding the why behind the why
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if you have already started offering cas, these are the steps that you will revisit from time to time.
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romeo, juliet, google and client accounting services

silhouette of a woman smelling a rose against a sunsetnever tell them it’s “client accounting services.” here’s why.

by hitendra patil
client accounting services: the definitive success guide

i recently spoke with an experienced cpa who has been very keen to expand the firm’s client accounting services practice. i told her, “if your firm’s website and marketing material states you offer ‘client accounting services.’, you’d want to rewrite that content, like, immediately.”

more: why cas is great for revenue growth | survey: why some firms fall behind in cas | how cas makes firms better | cas: finding the why behind the why | how to lead clients into client accounting services | cas begins with a mindset
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she was utterly puzzled and asked:

“but cas is vital for the future of accounting firms, and you wrote the profession’s first book on cas, so why are you now saying so?”
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