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today’s bissett bullet: ‘why do we find it so hard to implement what we learn in marketing and business development courses? unfamiliarity? time? apathy? resources?’

by martin bissett

having pondered this for a long time, i’d suggest that while all of the above are contributory factors, it’s the lack of self-belief that is the ultimate barrier.

if that conclusion is correct, what about all the big claims on your website? are they true? then what’s stopping you from calling a new prospect this morning before you fire up the laptop?

today’s to-do:

action beats lip service. pick up the phone and speak to someone you want to do business with. don’t end the call until you have a meeting arranged in the diary with them.

see more bissett bullets here

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today’s bissett bullet: ‘is your client paying for the time it takes you to carry out the work, or for the value that your years of experience bring?’

by martin bissett

accountants started the timesheet expectation, not the clients. which other major purchase do we make based on how long it took to produce, rather than the value that it provides to us?

you spent a great deal of time and money developing your skills and gaining experience, so, let’s charge for value delivered rather than how long the work takes.

today’s to-do:

price your next proposal based on what you’d want to charge for it rather than how long it takes to do. is there any difference in the figures?

see more bissett bullets here

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