bissett bullet: make it personal
today’s bissett bullet: “your clients are people, too. what could you solve for them in their personal lives?”
by martin bissett
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about us
bissett bullet: what’s your bottom line?
today’s bissett bullet: “are you maximizing your profitability?”
by martin bissett
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bissett bullet: innovation
today’s bissett bullet: “what do meta, uber, ali baba and airbnb all have in common?”
by martin bissett
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bissett bullet: ‘x’ marks the spot
today’s bissett bullet: “when it comes to identifying ways in which you could grow your fees by providing more support to your current clients, who do you prioritize?”
by martin bissett
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bissett bullet: why bother?
today’s bissett bullet: “why, in general, does marketing in the accounting profession fail so often?”
by martin bissett
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bissett bullet: a.c.c.o.u.n.t.s.
today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
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bissett bullet: keeping up appearances
today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
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bissett bullet: setting the agenda
today’s bissett bullet: “who is sending new business your way and who isn’t but really ought to be?”
by martin bissett
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bissett bullet: schedule + strategy = pipeline
today’s bissett bullet: “the very best marketing and business development strategies are derailed by a lack of consistency, coupled with a loss of momentum.”
by martin bissett
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bissett bullet: cash is not the issue
today’s bissett bullet: “there are certain criteria that will always need to be demonstrated for you to become a partner in your firm. …”
by martin bissett
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bissett bullet: one in, one out
today’s bissett bullet: “you can have as large a pipeline as you like but if you lose your existing clients as quickly as you gain new ones, then no progress is actually made.”
by martin bissett
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bissett bullet: what’s your story?
today’s bissett bullet: “you need to be able to tell your story in a way that relates to potential future clients, either directly or via your marketing collateral.”
by martin bissett
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it’s time for accounting to play the infinite game
agents of transformation, the time is now.
by donny c. shimamoto, cpa, citp, cgma
center for accounting transformation