bissett bullet: the water law
today’s bissett bullet: “imagine holding a glass of water at arm’s length, shoulder height.”
by martin bissett
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about us
bissett bullet: who is in control?
today’s bissett bullet: “resolving concerns is an area in which the new client process can easily collapse …”
by martin bissett
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main street accountants see turbulence ahead for small business
the avalara accountants confidence report points to difficulties.
bissett bullet: a word to the wise
today’s bissett bullet: “as you push for partnership, be conscious of how you make others feel with your words and actions …”
by martin bissett
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bissett bullet: the price is the price
today’s bissett bullet: “if you want to become a trusted advisor then there must be no discounting. the price is the price.”
by martin bissett
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bissett bullet: make it personal
today’s bissett bullet: “your clients are people, too. what could you solve for them in their personal lives?”
by martin bissett
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bissett bullet: what’s your bottom line?
today’s bissett bullet: “are you maximizing your profitability?”
by martin bissett
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bissett bullet: innovation
today’s bissett bullet: “what do meta, uber, ali baba and airbnb all have in common?”
by martin bissett
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bissett bullet: ‘x’ marks the spot
today’s bissett bullet: “when it comes to identifying ways in which you could grow your fees by providing more support to your current clients, who do you prioritize?”
by martin bissett
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bissett bullet: why bother?
today’s bissett bullet: “why, in general, does marketing in the accounting profession fail so often?”
by martin bissett
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bissett bullet: a.c.c.o.u.n.t.s.
today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
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bissett bullet: keeping up appearances
today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
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bissett bullet: setting the agenda
today’s bissett bullet: “who is sending new business your way and who isn’t but really ought to be?”
by martin bissett
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