jennifer wilson, author at 卡塔尔世界杯常规比赛时间

tax & accounting firms to see more consolidation

also: next gen leadership will rise.

by jennifer wilson
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

unless there’s another round of vaccines, we’ll see more covid-19 disruption as colder weather forces more firm activities indoors. more consolidation will happen as more firm leaders feel pressure to move their problems to a larger firm and the megafirms feel more pressure to keep up with the joneses and absorb more.

more: 2024 outlook: ‘specialization is the future’ | remote work will see cuts; pe will trickle down | tech, capital will drive accounting profession growth | ‘great shakeup’ in cpa firms on the way | pe, consolidations to keep impacting accounting profession | soft skills are front and center
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at some point, perhaps longer than 12 months from now, one or more of the superconsolidators is going to falter. more than likely is some significant service failures as their lack of integration and acculturation drives turnover and a talent shortage beyond what they’re able to rescue. i hope this doesn’t happen, but it feels like some of these firms are facing a perfect storm of financial performance and growth expectations, high client demand, capacity issues and a less unified, disorganized leadership apparatus unable to respond to these challenges.
read more →

management

outlook 2023: capacity strategies drive change

clients benefit, but so do small firms and next gen staff.

by jennifer wilson
the rosenberg map survey: national study of cpa firm statistics

unless there’s another round of vaccines, we’ll see more covid-19 disruption as colder weather forces more firm activities indoors. more consolidation will happen as more firm leaders feel pressure to move their problems to a larger firm and the mega firms feel more pressure to keep up with the joneses and absorb more.

more: outlook 2023: top five trends | outlook 2023: compensation gets creative | outlook 2023: the office is over | 2023 outlook: private equity comes for accounting firms
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at some point, perhaps longer than 12 months from now, one or more of the super consolidators is going to falter, more than likely is some significant service failures as their lack of integration and acculturation drives turnover and a talent shortage beyond what they’re able to rescue. i hope this doesn’t happen, but it feels like some of these firms are facing a perfect storm of financial performance and growth expectations, high client demand, capacity issues and a less unified, disorganized leadership apparatus unable to respond to these challenges.
read more →

featured

each generation must change

how can you be part of the solution?

by jennifer wilson
bridging the gap

much like siblings, multiple generations working at the same firm often bring entrenched points of view and strong biases that have at least some basis in truth. dropping these notions may be uncomfortable and require a conscious effort, but will benefit the firm as well as individual relationships within it.

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with three distinct generations in the workplace today, the impacts of generational differences are phenomenal. firm leaders are challenged to balance and blend each generation’s unique historical context, motivators and somewhat differing values systems to create a unified team and a sustainable firm.
read more →

featured

12 shifts to ensure firm success

plus six ways the pandemic impacted the profession.

by jennifer wilson

every year, the rosenberg map survey asks the industry’s top consultants to share their observations of what they are seeing at cpa firms across the country.

more: how to reinvent the firm for the covid age | why it’s time for an acquisition | three ways the accounting profession has changed | ramping up for the year ahead
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now that we are more than a year from the start of the pandemic, what do you feel are the long-term ramifications to the accounting industry?

there are many, but the most important impacts of the pandemic to the profession are: read more →

featured

survey: 2020’s disruptions are only the beginning

expect a blended workforce that works anytime, from anywhere.

by jennifer wilson

one of the biggest shifts because of covid-19 includes the move to remote work during the lockdown and the ensuing “a-ha” the profession experienced when they realized their people could be productive when working remotely – and most were doing it without child care to boot!

more: covid brought us more and better client communication
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firms that investing in cloud technology, moving to paperless processes, putting a laptop in everyone’s hands, and supporting remote work in some form prior to the pandemic were in much better shape making the quick pivot to 100-percent remote.

another big “aha” was the realization that firms should have helped their clients move to paperless and be better prepared for remote work pre-pandemic.

featured

2020 outlook: business development goes borderless

be ready to try new things faster.

by jennifer wilson

the traditional business model is under attack in so many ways including terrifically short staffing, which is leading to record profits for many firms, but also the cause of burnout and a growing sense of hopelessness and turnover, too. leaders are being forced to rethink traditional staffing models and are realizing many of the jobs inside their firms do not require accounting graduates or cpa candidates to do them.

more: 2020 outlook: data import on the rise | 2020 outlook: becoming the most valuable advisor | top three tips for 2020 success | 2020 outlook: where do you want to be? | 2020 outlook: dicey disruptions | 2020 outlook: upstream mergers | 2020 outlook: staffing gets creative
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firms are simply overpaying for those roles today. this is leading to the exploration of non-cpa hires, and firms embracing outsourcing and offshoring options, especially for lower-level leveraged positions.
read more →

featured

2019: firms grapple with change

another key: helping firm leaders retire with grace.

by jennifer wilson
the rosenberg survey: national study of cpa firm statistics

it was another year of growth, but it was also one of change in firms, driven more by outside factors than by traditional growing pains.

more from the map survey: staff policies improve, but not mentoring
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we’re seeing significant shifts in firm leadership, as more partners transition out of their roles and begin the move to retirement. partner groups are renegotiating buy/sell and other partnership provisions that to reflect today’s and tomorrow’s conditions.
read more →

featured

survey: staffing and succession still rocking firms

is your admin staff ready to support all your changes?

by jennifer wilson
rosenberg map survey

we like to say that we specialize in solving cpa firm problems and problems were way up in 2016!

more from the map survey: tech advances will lead to dichotomy | technology evolving faster than accounting firms | succession issues stalling some m&a | technology playing center stage in cpa profession
exclusively for pro members. log in here or 2022世界杯足球排名 today.

the #1 cause? succession, transition and the need to have the right next gen leaders in place to lead, grow the firm and fund retirements. in most firms, organic revenue growth was up but staffing – having the right people in the right roles in the right timing – wasn’t keeping up. more revenue, more clients and fewer resources led to a feeling of overwhelm in many firm leaders and talent.
read more →

leadership

a call for change: an open letter to each generation

drop the preconceptions and start working as a team.

by jennifer wilson
bridging the gap

pro member exclusive

making flex time work in the real world

bonus: a sample flexible work arrangement policy.

by jennifer wilson
on staffing

art kuesel of kuesel consulting said it’s funny how people and organizations launch a new philosophy, policy or approach with the best of intentions, but somehow fail to consider an unintended consequence that threatens to negate the whole purpose of the original initiative.

more on staffing: how to make mandatory saturdays a thing of the past | guidelines for flexible work policies | staff need meaningful recognition | survey: 97% of leading firms now offer flexible work arrangements | how to create a talent management strategy | what happened to the relevancy of the cpa profession?
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his examples:
read more →

staffing & recruiting

how to make mandatory saturdays a thing of the past

four mental shifts to make.

sound-off: does your firm require working on saturdays?
join the conversation here.

by jennifer wilson
on staffing

i always challenge firm leaders to evaluate their “old school” practices and shift toward more engaging, motivating and even “cool” ways of operating to retain top talent.

more on staffing: guidelines for flexible work policies | 10 winning traits of accounting firm leaders | the importance of great bosses | the 12 reasons your staff hates your firm | what happened to the relevancy of the cpa profession?
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one of the ideas we’re hearing cool firms employ is the elimination of mandatory saturdays during busy season. when i’ve shared this in group settings at cpa conferences, i literally hear a gasp of surprise because it challenges one of the most fundamental elements of public accounting – tracking, measuring and valuing time.

today i want to explore the possibility of eliminating mandatory saturdays – which does not mean eliminating overtime in most cases – and discuss ways that might help make this “new school” idea work and make public accounting an even cooler profession for up-and-comers.

pro member exclusive

guidelines for flexible work policies

plus 6 reasons to adopt unlimited pto.

by jennifer wilson
on staffing

the best way to reduce conflict and disappointment in flexible work policies is to clearly establish expectations.

more on staffing: 10 winning traits of accounting firm leaders | what staff mentoring is and isn’t | do flexible hours help or hurt us? | 8 keys to keeping staff engaged | how to create a talent management strategy | what happened to the relevancy of the cpa profession? | staffing: what cpa firms are learning the hard way
exclusively for pro members. log in here or 2022世界杯足球排名 today.

there is no better way to accomplish this than by having a clear, transparent and up-to-date policy document.
read more →

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jennifer wilson

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jennifer wilson is a co-founder and partner of convergencecoaching, llc, a national leadership and marketing consulting firm dedicated to helping leaders achieve success by helping them develop and implement leadership, succession, marketing, and training and development plans. jennifer’s ultimate goal is to make a transformational difference in the lives of her clients and in their businesses.

she is a contributor to bridging the gap: strengthening the connection between current and emerging leaders in the cpa profession, available from 卡塔尔世界杯常规比赛时间.

named as one of accounting today’s 100 most influential people in accounting, inside public accounting’s top 10 most recommended consultants, and cpa practice advisor’s top 25 thought leaders and most powerful women in accounting, jennifer has worked in both the public accounting and it development sectors before cofounding convergencecoaching, llc. as a partner for the top ten accounting firm, bdo usa, jennifer ran the national financial solutions group practice with nearly 100 consultants providing financial systems selection, implementation, and support services to clients. jennifer is a member of the association for accounting administration (aaa), association for accounting marketing (aam), american marketing association, american institute of cpas (aicpa), society for human resource management (shrm), and international coach federation. jennifer is an active volunteer in the profession and serves as chair of the education committee for aam, as a member of the bill.com advisory board, and on the cpa leadership panel for the cpa leadership institute. jennifer is a member of the new horizon group, cpa consultants’ alliance, and accountants’ global advisory panel, all forums for leading consultants to the accounting profession. she is a regular guest columnist and blogger for accounting today, accounting tomorrow, and aicpa cpa insider with many recently published articles on leadership, partner programs, people management, and business development. she is a nationally recognized speaker, teacher, and facilitator delivering leadership and marketing programs to accounting and technology associations, state societies, and firms. in her free time, jennifer enjoys spending time with her husband and three girls, gardening, practicing yoga, running, and is also active in her church.

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