three w’s for networking the right way

people standing, holding food and talkingwho, what and where: the keys to smarter networking.

by ty hendrickson

do you ever feel frustrated that you put yourself out there in networking situations, but you just don’t see the results you want?

more: the one big reason your hiring sucks | 5 crucial areas of firm culture not to ignore | maybe the pandemic isn’t all bad | can you really grow without adding clients?
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so, what’s the secret to being efficient with business development and not getting burnt out on all of these after-hours networking events?

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the one big reason your hiring sucks

three partners, one male and two female, walking and smiling outside a buildingand three ways to fix it

by ty hendrickson

it’s said in the profession that employees must earn their place by proving their loyalty to the firm through years of experience.

more: 5 crucial areas of firm culture not to ignore | the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | 4 reasons to welcome rejection
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that might be one of the biggest lies in our industry right now and the no. 1 reason firms are facing recruiting and retention problems.

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5 crucial areas of firm culture not to ignore

two businesswomen shaking handstop talent is looking for true support.

by ty hendrickson

firm culture. i recently saw an interesting post about culture on linkedin that got me thinking about this topic. culture has become almost a buzzword in the accounting industry because firms are facing an incredibly competitive talent market combined with high expectations and long hours that come with this career choice. firms are making a big deal out of building a culture that is a fun and balanced working environment in hopes of attracting and retaining the best talent, but unfortunately, the majority of firms are missing the mark.

more: the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
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let me let you in on a little secret, which was the exact point of the linkedin post i mentioned. the most attractive cultures are not the firms that have team events and mixers and other “fun events.” fun is not what the top talent is looking for in a firm culture. in all reality, a fun culture with events is going to attract the opposite of the top talent you desire as a firm.
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the cpa firm partner’s role is changing

… like it or not.

by ty hendrickson

the role of a partner in an accounting firm is changing. actually, the role of a partner in an accounting firm has changed and now too many firms and individuals are playing catchup.

more: are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
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accounting firms as a whole have changed significantly over the past 10 to 15 years with the influx of new technology that modernizes the work being done within the firm. compliance work is now being done much more quickly and efficiently because of ever-improving software that automates many accounting tasks.

more of the day-to-day work is being done by software, which has caused the following to happen:

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are you botching your first impression?

three steps to the perfect elevator pitch.

by ty hendrickson

eight seconds. that’s all the time that you have to catch someone’s attention and draw them in before they become disinterested in you and your conversation.

more: maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
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the human attention span has dropped recently from 12 seconds down to a whopping eight whole seconds. sadly, a goldfish now has a longer attention span than humans at nine seconds. for accountants who are working furiously to grow a practice through networking, this presents several challenges.
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maybe the pandemic isn’t all bad

dog sleeping in home office as woman works at computer in background4 hidden blessings.

by ty hendrickson

i have never felt the power of the old saying, “the only constant is change,” more than this year. as we navigate the second half of 2020, i find myself reflecting on how much has changed in the course of just a few short months. 

more: the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
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i don’t want to talk about covid-19 or the new normal or unprecedented times or any of the other hot terms we’ve all heard about 100 times daily. everything that 2020 has hit us with has been incredibly heavy, insanely bizarre (can we please never hear about murder hornets again?) and for someone like me who already functions with a high level of anxiety, it is has been very stress-inducing.

2020 has been a wild ride both personally and professionally, and i’m ready for a fresh start.
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the no. 1 reason accountants fail to build advisory practices

shift your mindset for covid-era client services. stop thinking about selling and start thinking about helping.

by ty hendrickson

what is the number one reason that accountants get stuck providing transactional services?

mindset.

now, i’m not one of those gurus that preaches mindset and how if you want something in your life, all you have to do is visualize it. that’s not the mindset i’m talking about here. i’m talking about the mentality that accountants “feel bad” for charging someone for their expertise and advice.

more: the real problems created in a remote workforce |  can you really grow without adding clients? | 4 reasons to welcome rejection |

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while this is not a new problem, it has bubbled to the surface amidst the covid-19 crisis. in the vast majority of my conversations with firm owners recently, i hear the same line over and over again, “i’ve spent so much time talking to my clients about loans and explaining their options that i’ve hardly gotten any tax work completed. now, i have to charge them $1,000 for those conversations, and i just don’t feel like i can do that because i know the financial situation they are in right now. i feel bad.”

what?!?!

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build your advisory services business [last call]

卡塔尔世界杯常规比赛时间 special offer: 20% off for sales seed’s new prospects and lead nurture bootcamp.

^ click to play preview

tax and accounting firms seeking to develop their advisory services can take advantage of a new program offered by the sales seed and led by 卡塔尔世界杯常规比赛时间 expert contributor ty hendrickson. registration closes sunday, aug. 2, so you’ll need to hurry. 卡塔尔世界杯常规比赛时间 readers are getting a special discount of $100.

enroll here

learn more here read more →

the real problems created in a remote workforce

three hidden dangers and the two essentials for success.

by ty hendrickson, cpa

working from home creates problems, but these problems are not the ones that firm leaders are concerned about right now.

more on remote work: home alone. but not really.how many monitors do you need working at home?stuck at home right now? here’s 100 good ideas to relieve the stresscoronavirus resources for remote-working (#wfh)go remote with this app you already own [#wfh]the top portable monitors for working from home

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i have never seen so many people terrified of a working environment, as i’ve seen over the past month with employees sent home to work. firm leaders are panicked about productivity and work ethic, which i find hilarious because you are essentially saying that you don’t trust your employees. you don’t trust them to do the same job at home because you aren’t there to monitor their every move. if you don’t trust your employees, why did you hire them in the first place?!

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can you really grow without adding clients?

large group of people gathered into an upward arrow shapecombining new sales with upsells is a more reliable strategy.

by ty hendrickson, cpa

“grow your practice without having to add any new clients!”

i seriously gasped when i saw this headline recently. i thought to myself, “really? what kind of advice is this?!” i had to read this story to find out just what the author was suggesting and how this could be a good long-term strategy for anyone.

more: the real problems created in a remote workforcecan you really grow without adding clients? | 4 reasons to welcome rejection |

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as i read through the article, i was secretly hoping to learn some magic bullet or new idea that would make growth easier on so many people who do not like sales. however, as i continued to read, i became more and more anxious about the strategy that was suggested.
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4 reasons to welcome rejection

… and 5 ways to deal with it.

by ty hendrickson
the sales seed

  • i think i’ll check my email and then make that call to a potential client.
  • after i finish all of my billable work, i’ll work on some emails to potential clients.
  • instead of calling to follow up on last week’s meeting, i think i’ll just send over my proposal via email.

does this sound familiar? why do we procrastinate certain job functions and not others?

more: the real problems created in a remote workforcecan you really grow without adding clients? | 4 reasons to welcome rejection |

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there is only one reason and unfortunately, it is the same reason we all have probably struggled with since childhood… the fear of being rejected. it seems so much easier to send out a proposal or any type of communication via email than it is to just pick up the phone or stop by the person’s office.

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