jeff joireman: how csr drives consumer behavior | know-how korner
beyond its ethical implications, csr can bring tangible financial gains, including increased sales and market share.
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know-how korner
with donny shimamoto
center for accounting transformation
corporate social responsibility has become more than just a buzzword; it’s a critical component of modern business strategy.
more: donny shimamoto
in the latest episode of know-how korner, donny shimamoto hosts jeff joireman, a distinguished professor of marketing at washington state university, who shares his extensive research on csr and its profound impact on consumer behavior. read more →