sixteen duties of a partner

green cast iron sign with white 16 painted on itplus seven things that partners are entitled to … and 12 that they’re not.

by marc rosenberg
how to bring in new partners

there are a number of realities that go along with being a partner in an accounting firm.

you’re an owner. as such, you get paid based on the firm’s earnings, not as an employee.

more: seventeen basic expectations of partners | the four essentials for every new partner | five people to keep out of partnership | nine ways to woo a prospective partner | tell potential partners what it takes
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you pay for your ownership. new owners in any business must pay money to acquire their ownership. at cpa firms, this is called a new partner buy-in. because cpa firms have a substantial street value, it’s reasonable that new partners should be required to purchase their interest in the firm.
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seventeen basic expectations of partners

serious-looking businessman in front of empty conference roomdevelop staff, develop business, develop yourself.

by marc rosenberg
how to bring in new partners

the following apocryphal vignette plays out at partner retreats on a regular basis: the partners brainstorm what is expected of partners at their firm. they have a spirited, productive discussion that results in a dozen items written on a flipchart.

more: the four essentials for every new partner | five people to keep out of partnership | nine ways to woo a prospective partner | tell potential partners what it takesgoprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

all of a sudden, one of the partners yells, “oh, no!” the startled partners ask him what’s wrong. he points at the flipchart: “none of us qualify!”

there is not one firm whose policy on what a partner is reads exactly like the list below. this is a collection of what i have seen at many great firms i have had the pleasure of working with.
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the four essentials for every new partner

group of four young professionalsbonus: a list of 28 core competencies. which matter to your firm?

by marc rosenberg
how to bring in new partners

we’ve all heard the names given to various generations of people over the past century. the lost generation. the greatest (wwii) generation. the silent generation. baby boomers. gen x. millennials. gen z. though i don’t know of any studies on this, i’m sure that every generation of cpa firm ownership has complained bitterly about the younger generation.

more: five people to keep out of partnership | nine ways to woo a prospective partner | tell potential partners what it takes
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baby boomers and gen xers love to complain that today’s staff don’t want to be partners. they cite this as a major reason why bringing in new partners is so difficult.
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five people to keep out of partnership

businesswoman opens door to brick wallyou’ll resent them later.

by marc rosenberg
how to bring in new partners

many firms make the mistake of admitting to the partnership someone who will not be a strong contributing member of the group. they miss the signs that this person will be a bad fit.

more: nine ways to woo a prospective partner | tell potential partners what it takes
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the following red flags may signal a potential future challenge in the partnership. consider whether your candidate
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nine ways to woo a prospective partner

number 9 created by gaps between many small green plastic 9'splus counterarguments for those who say they don’t.

by marc rosenberg
how to bring in new partners

partners have it great. if a staff person really gets a proper, thorough understanding of why it’s fantastic to become a partner in a cpa firm, there are almost no reasons for not wanting to be a partner. well, there are a few, but we’ll discuss them later in the post.

more: nine reasons to make someone a partner | tell potential partners what it takes
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  1. the money. sorry, i probably shouldn’t have led with this one. i struggled with where to put it. if i put it first, you might think i’m saying that money is everything, but i certainly don’t feel that way. if i put it last, some might think it’s the least important, but that is not the case either. if i bury it in the middle, it might not get your attention.

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nine reasons to make someone a partner

signals, sparks and strategies.

by marc rosenberg
how to bring in new partners

why would a cpa firm ever want to make someone a partner in the first place? why would it want to share profits with more people?

more: tell potential partners what it takes
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the short answer is that it must be beneficial to both the firm and the new partner. a win-win, as the saying goes.
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tell potential partners what it takes

businesswoman walking up stairsdon’t forget to add what they could make.

by marc rosenberg
how to bring in new partners

accounting firms worldwide are dealing with an enormously difficult challenge today – one that has topped every firm’s list of critical issues since the turn of the century and will continue to be a high priority for years to come. the vast majority of firms struggle with it. failure to solve it causes hundreds of firms to merge out of existence every year.

more: what prospective partners should ask their firm | what new partners should know about buyouts | comp: what new partners don’t know
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the “it” is, of course, succession planning, with difficulties rooted in a perfect storm of causes: read more →

merging? protect your staff

five young business people at work in an office setting.if your people matter, show it.

by marc rosenberg
cpa firm mergers: your complete guide

when a cpa firm acquires or merges in a smaller firm, it is common for the seller’s staff to be employed by the buyer.

more: cherry-pick your merger partner | 34 steps to implement a merger | m&a: the six types of due diligence | why solo cpas need pcas | where mergers go wrong
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in this situation, there are two very important documents to be executed between the buyer and the seller’s staff:
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merger minded? go out on top!

hands raising wine glasses to toastit’s time to be realistic.

by marc rosenberg
cpa firm mergers: your complete guide

an aging seller who has no successors on staff has four possible exit strategies:

1. persist in eternally searching for smaller firms with bright young owners to merge in and eventually take over the firm. but ask yourself: why in the world would a young, successful firm want to merge with a firm that’s older than dirt? besides, every firm in the country wants to merge in a talented young firm. the competition is formidable.

more: cherry-pick your merger partner | 34 steps to implement a merger | where mergers go wrong | what your merger letter of intent needs | 61 things buyers should explore with sellers | thirteen ways to woo potential firm buyers | one times fees isn’t the only way
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2. continue the endless search for that young manager at a bigger firm who is disenchanted working at such a large firm and would jump at the opportunity to become a partner at your firm. ask yourself: why in the world would such a manager want to work for a small firm of old guys instead of joining a more vital, sophisticated firm with much more to offer?
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cherry-pick your merger partner

young businesswoman putting hand out in "stop" gesture while sipping coffeeit’s ok to walk away.

by marc rosenberg
cpa firm mergers: your complete guide

for anything really important in your life, do you opt for the first choice that comes your way? did you marry the first person you had a crush on? how many jobs did you accept without checking out other opportunities? when looking to hire someone, did you interview only one person? do you make an investment without considering alternatives? i trust the answer to all of these is a resounding no.

more: 34 steps to implement a merger | m&a: the six types of due diligence | twelve tips for negotiating mergers | buying a solo | why merging in smaller firms is fabulous | 13 reasons to merge up | thinking merger? first ask why.
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the same advice applies to mergers, whether you are a buyer or a seller. the more firms you talk to and negotiate with, the more expertise you acquire with the merger process. as the saying goes, “information is king.” more knowledge, information and experience are always better than less.
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34 steps to implement a merger

your staff will be much more comfortable.

by marc rosenberg
cpa firm mergers: your complete guide

most firms find that it takes three to four years to fully implement a merger. but during the first few months after the merger’s effective date, there are quite a few administrative and procedural issues that need to be attended to immediately.

more: m&a: the six types of due diligence | why solo cpas need pcas | mergers: one stage or two?
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most firms try to get as much of a head start as possible before the effective date.
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m&a: the six types of due diligence

bonus: ten surprises at the end of negotiations that can threaten a deal.

by marc rosenberg
cpa firm mergers: your complete guide

the scope of due diligence will differ depending on the deal and should be tailored appropriately. the letter of intent issues, combined with the six areas outlined here, result in a comprehensive list of due diligence procedures that should serve the needs of most cpa mergers.

more: why solo cpas need pcas | where mergers go wrong | what your merger letter of intent needs | 61 things buyers should explore with sellers | thirteen ways to woo potential firm buyers | one times fees isn’t the only way | four reasons to fear a merger
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the six types of due diligence are financial and operational, clients and services, technical product and work quality review, personnel, risk management and legal.
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the office is over

road in grassland

plus a worrying note on salaries.

by marc rosenberg
the rosenberg map survey: national study of cpa firm statistics

every year, we ask the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? and how would you assess the last 12 months?

more: outlook: private equity comes for accounting firms
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here are my thoughts regarding 2023:

  1. firms will continue to struggle with all facets of remote work. firms will never get back to working in the office as a norm, not because of covid-19, but because their people – especially partners – don’t want to work in the office full-time.

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