tips from a veteran product manager

man and woman looking at computer screendon’t be afraid to listen to the market.

by bill whitson

in my 20-plus years in the tax, accounting and finance world, i’ve learned a few things along the way. i’ll share some from the product management lens.

more on radicalism: transitioning to radical: how carl famiglietti did it | going deeper into product management | dean quiambao: ‘if you’re not disrupting, you’re not doing it right’ | josh zweig’s liveca offers new thinking from the ground up | how ‘agile’ applies to cpa firms | our pain points are opportunities
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product managers can be, in many ways, like trusted advisors: they have a strong opinion and an extensive toolkit, and they serve nearly everyone around them.
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going deeper into product management

four businesswoman having a meeting around a tablepart of it is bringing people together.

by jody padar
from success to significance: the radical cpa guide

if we are going to be acting like product managers, we really need to know what they do. the best place to start is defining product management.

more on radicalism: productized 1099s the new vision way | how to develop productized services | firm product management is the way to the future | 10 steps to start innovating | the value of new ideas
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according to steven haines’ book “the product manager’s survival guide,” product management refers to the holistic management of products and portfolios – from the time they are conceived to the time they are discontinued and withdrawn from the market. in essence, it’s the business management of products. product management can also refer to the organization that serves to lead and integrate the work of people from other functions.
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productized 1099s the new vision way

two women talkingthis is the only way they’re handled.

by jody padar
from success to significance: the radical cpa guide

here’s the old-school way of completing 1099s:

cpa calls customer before year-end reminding them 1099s need to be completed for january. cpa reminds customer to send in names, addresses and amounts for 1099s to be issued. cpa waits for complete data, usually missing at least one address. cpa rushes at last minute to enter data in 1099 system and issue 1099s. cpas have multiple customers who act like this, creating havoc and late nights in january.

more on radicalism: how to develop productized services | dean quiambao: ‘if you’re not disrupting, you’re not doing it right’ | josh zweig’s liveca offers new thinking from the ground up | how ‘agile’ applies to cpa firms | our pain points are opportunities | transitioning to a radical firm: bringing a legacy customer along
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it doesn’t have to be this way!
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how to develop productized services

smiling businesswoman working at deskan example using 1099s.

by jody padar
from success to significance: the radical cpa guide

when you can clearly define a product line and its offering, it just becomes easier for all involved. everyone knows their roles, their objectives and the to-dos to get there.

more on radicalism: dean quiambao: ‘if you’re not disrupting, you’re not doing it right’ | firm product management is the way to the future | josh zweig’s liveca offers new thinking from the ground up | why our clients need us to be radical | 10 steps to start innovating | how ‘agile’ applies to cpa firms
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i am not naive enough to think we won’t have different iterations as we launch and learn from our customers and ourselves. however, when the whole team has a complete understanding of what is happening and the steps to get there, and an understanding that we will iterate all the way, it makes for a happier team.
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firm product management is the way to the future

provider and customer have to be aligned.

by jody padar
the radical cpa guide

what is your firm’s purpose?

let’s go back to the idea of innovation, or what i like to describe as the application of innovation and business model transformation.

more on radicalism: josh zweig’s liveca offers new thinking from the ground up | why our clients need us to be radical | introducing the fifth radical tenet: the business model | dear midsized firms: yes, you can change | the four tenets of radical firms: a brief review | the radical cpa: always changing
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we’re not just managing change anymore. change management is becoming obsolete – new firms know they must be nimbler than just strategizing around any sort of targeted change. managing change was fine five years ago, but trust me when i say we are beyond that.
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why our clients need us to be radical

woman unlocking car with fobthink customer experience, not customer service.

by jody padar
from success to significance: the radical cpa guide

innovation isn’t just about the technology you use and how you use it, it’s about how you create an experience for your customer. still, after all this time, cpas are unaware that they can create a phenomenal experience around the art of taxes and accounting. i think it’s hard for them to imagine the opportunities to serve and delight their customers in a new way.

more on radicalism: 10 steps to start innovating | how ‘agile’ applies to cpa firms | our pain points are opportunities | transitioning to a radical firm: bringing a legacy customer along | the radical cpa: always changing
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we all know our customers are built on relationships; however, in today’s fast-moving world, i’m not sure that is enough. the customer’s expectations have changed around service models and response times. cpas need to figure out how to match these ever-expanding expectations.
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10 steps to start innovating

do you want your firm to last after you’re gone?

by jody padar
from success to significance: the radical cpa guide

cpas are busy people – often to the detriment of their customers. when cpas don’t have time to understand their customers, they fail to give them real value and creative solutions.

more on radicalism: how ‘agile’ applies to cpa firms | introducing the fifth radical tenet: the business model | dear midsized firms: yes, you can change | the four tenets of radical firms: a brief review
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this is really concerning to me. it concerns me that many cpas are unwilling to do the work to keep their firms relevant. although they know that the world no longer works the way it did 20 years ago, they simply shrug their shoulders or look the other way because confronting change seems like too much work.
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donny shimamoto explains how ‘agile’ applies to cpa firms


examine change from three standpoints: financial, technology, and people.

donny c shimamoto, cpa citp intraprisetechknowlogies
shimamoto

by jody padar
from success to significance: the radical cpa guide

today we’re going to ask the agility expert. donny c. shimamoto, cpa, citp, cgma, is managing director of intraprisetechknowlogies llc.

more on radicalism: introducing the fifth radical tenet: the business model | the value of new ideas | the radical road to (business) transformation | the radical cpa: always changing
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jp: can you describe what your firm does?

ds: we help transform cpa firms in a couple of ways. one is to help them embrace the cloud in a reasonable manner. the second is to embrace new approaches to working. you could even maybe say that we help them become radical firms.
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why cpas must be agile

happy business professionals giving high five hand slaphow could you apply these 12 principles to your firm?

by jody padar
the radical cpa

let’s talk about what “agile” means and why you need to embrace this way of being. being a self-proclaimed techie, i’m kind of psyched that agile comes from a software definition.

more on radicalism: introducing the fifth radical tenet: the business model | the value of new ideas | our pain points are opportunities | dear midsized firms: yes, you can change | the radical road to (business) transformation | transitioning to a radical firm: bringing a legacy customer along | the four tenets of radical firms: a brief review | the radical cpa: always changing
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agile software development describes a set of principles under which requirements and solutions evolve through the collaborative effort of self-organizing, cross-functional teams. it advocates

  • adaptive planning,
  • evolutionary development,
  • early delivery and
  • continuous improvement,

and it encourages rapid and flexible response to change. these principles support the definition and continuing evolution of many software development methods.
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introducing the fifth radical tenet: the business model

businessman switching on "innovation" slider buttonsix barriers to innovation.

by jody padar
the radical cpa

many radicals have already made the shift to pricing by value or a fixed price agreement. yet, they are still tracking time.

more on radicalism: the value of new ideas | our pain points are opportunities | transitioning to a radical firm: bringing a legacy customer along | the four tenets of radical firms: a brief review | the radical cpa: always changing
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when we value our team on an hour, it leaves almost no time for innovation to occur. an incremental shift could be to allow for a certain number of innovation hours per week. however, once again, this is a huge limit on creating an innovative culture.
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the value of new ideas

question marks5 questions to ask.

by jody padar
the radical cpa

how valuable is a new idea?

more on radicalism: our pain points are opportunities | dear midsized firms: yes, you can change | the four tenets of radical firms: a brief review
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this is the question every cpa is asking right now. what’s the roi? or as futurist tom hood of the maryland association of cpas would say, “what’s the return of not investing?”
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our pain points are opportunities

"opportunity just ahead" road sign in desert“our cultures eat the opportunity to innovate.”

by jody padar
the radical cpa

opportunities are everywhere. as a successful business owner, you already know this. but when you look at your firm’s biggest challenges, do you see opportunities?

more on radicalism: dear midsized firms: yes, you can change | the radical road to (business) transformation | transitioning to a radical firm: bringing a legacy customer along | the four tenets of radical firms: a brief review | the radical cpa: always changing
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opportunities are always openings for innovation or change. as a firm owner, you have a choice: you can address your challenges about the changing market head on or you can just hide your head in the sand and leave them for the next generation to tackle.
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dear midsized firms: yes, you can change

why you should strive for utopia.

by jody padar
the radical cpa

in a traditional firm, the partner is the center of everything – from technical knowledge to relationship management to operations.

more on radicalism: the radical road to (business) transformation | transitioning to a radical firm: bringing a legacy customer along | the four factors for fixed pricing | target content to consumers, not industry | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends

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and, it’s not a pretty sight.

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