give your leadership team time to lead

large group of people gathered into an upward arrow shapeget the right people on the bus, then figure out where to go.

by jody grunden
building the virtual cfo firm in the cloud

as our team was growing and we reached over 30 team members, we recognized the need to establish a formal leadership team. when we were smaller, it worked fine for adam and me to be the primary decision makers, but as our client base and workload grew, we realized we would become a bottleneck and slow things down.

more: be more effective remotely with disc | do you have the right people? | boost efficiency with tech stacks | the only 3 metrics you need | how we sell audits online | 3 steps to better client communication in a crisis | four key financial metrics for growing any business | why process is key to remote work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

at that point, we made a conscious effort to transition our daily tasks and client responsibilities to other team members so we could remove ourselves from the weeds and focus on the higher-level view of the company.
read more →

be more effective remotely with disc

overhead view of five people in a meetingbetter understanding = better communication.

by jody grunden
building the virtual cfo firm in the cloud

working in a remote environment can be great, and it can also have its challenges. communication is one of the biggest hurdles distributed companies have to overcome. to tackle this issue head on, summit cpa has implemented many initiatives.

more: do you have the right people? | hate billing? use a different method | use bots to your advantage | how to attract clients like a magnet | 6 steps for sales and conversion
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one of our favorites is the disc profiles. let me start off by telling you a little bit of the background on the disc profiles.
read more →

do you have the right people?

two partners celebrating business success outsidehow core values affect remote work culture.

by jody grunden
building the virtual cfo firm in the cloud

a company’s core values are the cornerstone of its culture, and people are the biggest asset a company can have.

more: hate billing? use a different method | protect client files from cyberthreats | get ready to launch virtual cfo services | riches in niches | marketing is about thought leadership | how to profit with workflow apps | cyber security at a virtual cpa firm | top tech choices for the virtual firm | how to run effective leadership team meetings | toss the org chart for an accountability chart
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

defining your core values and hiring the right people is essential for the success of your business.
read more →

hate billing? use a different method

businessmen standing on dollar billwhat services do your clients value the most?

by jody grunden
building the virtual cfo firm in the cloud

when i attend cpa conferences across the united states, i often hear from cpas: “i don’t want to bill for my time.”

more: protect client files from cyberthreats | boost efficiency with tech stacks | the only 3 metrics you need | how we sell audits online | 3 steps to better client communication in a crisis | four key financial metrics for growing any business | transferring clients to a new employee
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

so, how do you bill your clients?
read more →

protecting client files from cyberthreats

technology security with internet digital signature as artthree ways to make technology your ally.

by jody grunden
building the virtual cfo firm in the cloud

have you ever been contacted by the irs with the fbi involved? i can tell you from firsthand experience that it’s a bit alarming when that happens.

more: boost efficiency with tech stacks | use bots to your advantage | how to attract clients like a magnet | 6 steps for sales and conversion | the right way to onboard new clients | 4 ways to bill clients | how to evaluate workflow management software | 5 questions to evaluate new tech tools | traditional benefits for remote employees
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we were once contacted by the irs because they thought our server had been compromised. when the field officer who came to our office asked to see our server, we explained that we didn’t have a server. she was a little surprised by that information and then asked where we kept our files. we explained that we use cloud storage and programs designed specifically for encryption and security.
read more →

boost efficiency with tech stacks

screwdriver and wrenchbonus: you’ll be better connected.

by jody grunden
building the virtual cfo firm in the cloud

i believe it’s important for accounting firms to standardize their technology “stack.” having a standardized tech stack of applications helps to automate every corner of your workflow.

more: use bots to your advantage | get ready to launch virtual cfo services | riches in niches | marketing is about thought leadership | how to audit 401(k)s
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the applications you use should be seen as an extension of your business. your onboarding process will be more effective if your team doesn’t have to learn a new set of tools every time a new client comes on board.
while we will, of course, work within whatever programs new clients are using, developing consistency internally as much as possible is key.

at summit cpa group, we have three primary technology stacks:

read more →

use bots to your advantage

how one firm stepped into automation and the future of accounting.

by jody grunden
building the virtual cfo firm in the cloud

there’s no doubt that advancements in technology are changing the world, and the accounting industry is no exception. technology is making us more productive, more efficient and more connected.

more: get ready to launch virtual cfo services | the only 3 metrics you need | how we sell audits online | 3 steps to better client communication in a crisis | four key financial metrics for growing any business | transferring clients to a new employee | why process is key to remote work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

on the flip side, it’s also taking over some of our jobs. this is a reality in the accounting industry that we cannot ignore. technology is driving major changes for the future of the accounting world. we need to be aware of what’s happening and take strategic steps to advance along with these changes. otherwise, we are going to be left in the dust.
read more →

get ready to launch virtual cfo services

three people speaking by videoconferencethis could be just what your clients need.

by jody grunden
building the virtual cfo firm in the cloud

you may have heard about virtual cfo services. it’s a concept that’s been around for a while now that allows cpas and accounting firms to offer cfo services to smaller businesses that may not yet be able to afford a full-time cfo.

more: the only 3 metrics you need | how to attract clients like a magnet | 6 steps for sales and conversion | the right way to onboard new clients | 4 ways to bill clients | how to evaluate workflow management software
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what is a virtual cfo?

virtual cfo (or vcfo for short) stands for a virtual chief financial officer. a vcfo provides outsourced accounting services at a high level for businesses.
read more →

the only 3 metrics you need

a totally virtual firm outlines the metrics it uses to measure staffers.

by jody grunden
summit cpa group

if you want to grow your accounting firm, it’s important to evaluate the effectiveness of your process on a regular basis. you want to be aware of what’s working well and what’s not. you also want to continually be improving upon your services over time.

more: how to attract clients like a magnet | riches in niches | marketing is about thought leadership | how to audit 401(k)s | 3 measures of the effectiveness of your team | how to profit with workflow apps
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are three things you can specifically monitor when it comes to the effectiveness of your team. here’s how we do it at summit cpa group. maybe these ideas will work for you too.
read more →

how to attract clients like a magnet

by demonstrating your specialized expertise, you become their first choice.

by jody grunden
building the virtual cfo firm in the cloud

thought leadership is where you are really going to reap success. you want to be that person who everybody will come to.

more: riches in niches | 6 steps for sales and conversion | the right way to onboard new clients | 5 questions to evaluate new tech tools | the hidden cost of running a distributed company | how to develop your leadership team | automation and the future of accounting
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i just got off a call with a prospective client who had never met me or even seen me speak, but discovered us through a web search and saw that we are thought leaders in the industry. that discovery brought her directly to us, and it was important to her that the cfo she hires fully understands her industry.
read more →

riches in niches

//www.g005e.com/2020/06/21/why-thought-leadership-matters/how going virtual opens endless opportunities.

by jody grunden
building the virtual cfo firm in the cloud

going from brick-and-mortar to distributed is not an easy transition.

more: 6 steps for sales and conversion | marketing is about thought leadership | 3 steps to better client communication in a crisis | how to audit 401(k)s | four key financial metrics for growing any business | 4 ways to bill clients | 3 measures of the effectiveness of your team | transferring clients to a new employee | why process is key to remote work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you’ve got to be all in and willing to rip the band-aid off fast.

read more →

how we sell audits online

make it easy for prospects to reach you.

by jody grunden
building the virtual cfo firm in the cloud

with our 401(k) audit service, the bulk of our clients find us online and come to us through our website. we also get referrals from investment advisors and third-party administrators.

more: 6 steps for sales and conversion | marketing is about thought leadership | how to audit 401(k)s | 3 measures of the effectiveness of your team | how to profit with workflow apps | cyber security at a virtual cpa firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

no matter how a prospect finds us, there are three ways that they typically reach out to us:
read more →

6 steps for sales and conversion

here’s what works for us.

by jody grunden

an important part of the overall process within the company is sales and conversion. for our virtual cfo service, there’s a six-step lead conversion process from when the prospect discovers our website to when the engagement begins.

more: marketing is about thought leadership | 3 steps to better client communication in a crisis | four key financial metrics for growing any business | transferring clients to a new employee
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the sales and conversion process

our sales and conversion process includes six steps.

here’s what that looks like and the typical timeline: read more →