here’s what you’re looking for: hitendra patil

outlook & analysis

what the bitcoin phenomenon means for accountants

it’s time to start to start thinking about the tax and accounting ramifications of digital, virtual currencies.

by hitendra patil
pransform inc.

bitcoin is virtual currency much in the news these days. it’s peer-to-peer so there’s no central bank or government. but, because it necessarily represents income or asset, it needs to be accounted for and hence will have tax ramifications.

accountants, the irs and accounting software developers are starting to take it seriously. but in the absence of irs rules specific to bitcoin taxability, accountants have to draw upon their knowledge of irs rules that govern income, assets, capital gains or losses, and stock and bond transactions, and apply that corollary to bitcoin ownership and transactions. read more →

client service opportunities

overcoming your clients’ worst fears

how to help them take initiative and allow you to be proactive.

by hitendra patil
pransform inc.

neuroscience studies have shown that fear is a far bigger driver than we would ever care to admit. according to kevin hogan, author of the science of influence: how to get anyone to say “yes” in 8 minutes or less!, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain. they overemphasize the importance of pain by about 2.5:1 in decision making.”

your customers and prospects fear that their actions or inactions will cause bad things to happen, or bad things can suddenly happen to them. it’s therefore important to ask yourself what sort of problems your potential clients are facing during current times. if you can identify their true fears and show them how you can remove the possibility of loss, you are one step ahead of your competitors. read more →

outlook & analysis

5 tech tips for reigniting growth

by hitendra patil
pransform inc.

here are five tech solutions, not in any particular order, that you can use now to help improve your revenue and profit:

  1. take a look at opprtunity (no it’s not a typo). it’s a linkedin-based solution, ranked as the no. 4 fastest rising startup on angellist according to silicon valley business journal and mattermark, that uses a scientific approach to match professionals based on a real opportunity to do business. read more →
outlook & analysis

a case study in using linkedin

by hitendra patil
pransform

do you feel your social media efforts are not really profiting you the way you expected?

ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”

let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →

client service opportunities

accountants and six fundamental human needs

by hitendra patil
pransform

celebrity author anthony “tony” robbins identified six fundamental human needs that everyone has in common, and states that all behavior is simply an attempt to meet those six needs.

these six human needs are certainty, uncertainty/variety, significance, connection/love, growth and contribution.

as an accounting services provider, if you can identify the ways to meet these six needs of your clients (and your staff), if you can recurrently and consistently do things that lead to clients  (and your staff) actually experiencing the satisfaction of these needs, you are more likely to improve your firm’s performance. the question to ask is, “what should i do to ensure that my services/products fulfill these needs of my clients?”

for now, let us focus on your clients. here are some suggestions on what to do to fulfill six fundamental needs of your clients. read more →

client service opportunities

client satisfaction starts with ‘likeability’

the science behind happy customers.

by hitendra patil
pransform inc.

in “the 9 building blocks of a winning vision that the big four have discovered,” august j. aquila and robert j. lees brought out the common vision elements of big four firms. and one of them is “put the best people at our clients’ disposal.”

it’s not common sense! it’s actually human behavioral science. you will be surprised to know how this works at a much deeper level than you think.
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leadership

why accounting? your clients want to know

“people don’t buy what you do, they buy why you do it.”

by hitendra patil
pransform, inc.

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we are used to getting asked “what do you do for living?” but when someone asks “why,”we have to dig deeper to answer that question.

celebrity author simon sinek wrote a revolutionary book called “start with why.” he says, based on complex research results, “people don’t buy what you do, they buy why you do it.” he further adds – “those who know their why are the ones who lead.”

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