gale crosley, author at 卡塔尔世界杯常规比赛时间 - page 2 of 3

survey: technology will solve labor shortages

international networks continue their boom.

by gale crosley, crosley company
the rosenberg map survey

in the past year and a half, major trends have taken form.

more from the survey: new leaders promoting positive changes | accounting profession demands swift change | next-gen leaders getting restless | accountability, equity, compensation are concerns
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in audit, data analytics and continuous auditing concepts are starting to be widely discussed. the big four are investing in cutting-edge audit approaches, and these technologies will significantly change what auditors do in the future.
read more →

marketing & sales

four-part plan to re-ignite revenue growth

new times call for new expansion strategies.

by gale crosley

it’s been a long slog, but we finally see the light at the end of the tunnel known as the great recession. both job creation and the gross domestic product are robust. interest rates remain low, and the stock market is showing solid gains.

more by gale crosley: not all fish need audits | the 4 new growth engines in today’s marketplace | change catches up with auditors | the 6 elements to sustainable growth for cpa firms | jody padar’s new vision for the ‘new accounting’ | reality check: achieving world-class growth requires real-world intelligence | crosley: the new growth evolution | expand your vision and expand your business | leveraging leadership: a new way of looking at growth | are you creating a sustainable firm? | don’t confuse marketing with a true growth strategy | overcoming four imaginary barriers that limit cpa firm growth | how firms unleash the power of diamonds, cash cows and fat cats | how smart firms use market research | got leads? get real. learn how to qualify big opportunities | it’s a new generation in lead generation | at the best firms, growth is no accident | four keys to success at seiler cpas | how accounting firms are re-building their sales pipelines | how to get started on ifrs in one easy step | [pro member exclusive. log in required.]

video: the three elements of growth strategy | defining the new business model | the 3 hallmarks of the ‘new accounting’ business

while these bright spots are welcome, i urge firm leaders not to be lured into believing that it’s back to business as usual. the light at the end of the tunnel may look like, well, light. but the market conditions illuminated by that light are substantially different from those of the pre-recession environment.

what’s changed? nearly everything, from an upsurge in globalization to stiffer competition, increased standards and regulations, more specialization and a growing reliance on technology. today, clients can engage cpa firms around the corner or around the globe. just because you’re in the neighborhood doesn’t mean you’re in the running. read more →

marketing & sales

not all fish need audits

market segmentation and why you need it.

by gale crosley
crosley+co.

successful cpa firms are typically open to approaches known to yield positive growth. so why are they so reluctant (dare i say impossibly stubborn) when it comes to embracing the concept of market segmentation?it’s often perceived as complex, difficult to understand, and therefore optional. however, it is so fundamental to strategy development that bypassing market segmentation can result in years of wasted effort and disappointing growth results.market segmentation is the foundation of specialization, a natural outgrowth of mature markets like ours. cpa firms no longer have the luxury of being all things to all clients. today’s market conditions require that we hone in on the needs of focused buyer groups with similar attributes. but first, we need to know what those groups are and what they need.

it’s a lot like fish. not all fish are the same, and they certainly don’t all need audits. some trout need tax work. bass require business consulting. and flounder, well, they “flounder” and need help with everything!

growth strategies

the 4 new growth engines in today’s marketplace

things are changing and the old growth model no longer fits.

by gale crosley
crosley + co.

from the outside it might appear that public accounting is much the same as it has always been. cpas pursue traditional activities such as tax, audit, and consulting services. to build their business, they lunch with lawyers and attend after-hours cocktail receptions.

more by gale crosley: think growth, not marketing | not all fish need audits | the 4 new growth engines in today’s marketplace | change catches up with auditors | the 6 elements to sustainable growth for cpa firms | jody padar’s new vision for the ‘new accounting’ | reality check: achieving world-class growth requires real-world intelligence | crosley: the new growth evolution | expand your vision and expand your business | leveraging leadership: a new way of looking at growth | are you creating a sustainable firm? | don’t confuse marketing with a true growth strategy | overcoming four imaginary barriers that limit cpa firm growth | how firms unleash the power of diamonds, cash cows and fat cats | how smart firms use market research | got leads? get real. learn how to qualify big opportunities | it’s a new generation in lead generation | at the best firms, growth is no accident | four keys to success at seiler cpas | how accounting firms are re-building their sales pipelines | how to get started on ifrs in one easy step

video:the three elements of growth strategy | defining the new business model | the 3 hallmarks of the ‘new accounting’ business

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yet beneath this familiar scenario, our profession is undergoing a seismic shift, one set in motion by changing market conditions, technological advances, demographic transformation, and other factors. as a result, much about the way we practice is being forced to change. that’s certainly the case when it comes to growth.

jack welch, the former general electric ceo turned guru, urges business leaders to “change before you have to.” that’s advice accounting firm partners should heed.

client accounting services

outlook 2016: change catches up with auditors

new technology is only part of the movement.

they say “past results are no indication of future performance.” maybe. maybe not. but if anyone should know, it’s our panel of experts, their comments drawn from the new edition of the rosenberg map survey. these are their bullet points and comments, verbatim, looking back at the last 12 months and looking ahead to 2016. – rick telberg, ceo

by gale crosley
crosley company

lessons from 2015:

over the past year, i’ve noticed smaller firms engaged in acquiring firms yet smaller than them. they’ve observed larger firms mastering merger integration, and are now taking the plunge.

growth strategies

the 6 elements to sustainable growth for cpa firms

the signs that you’re heading in the right direction.

by gale crosley
crosley+co.

i’ve talked a good deal about sustainable growth lately. and i’m often asked how i know if a firm can achieve it. the answer is to look for the common indicators. it’s relatively easy to know if your firm is growing. but how do you know that the growth you’re experiencing is sustainable? what are the signs that it will last beyond this year?

firms that are consistent performers demonstrate common elements of sustainable growth. those elements are integrated seamlessly in the best firms. here’s what i look for:

growth strategies

the 3 hallmarks of the ‘new accounting’ business

news flash – the business model has changed.

by gale crosley
crosley+co.

when we think of innovation we typically think of a new product or service – something that didn’t exist yesterday that will make tomorrow better. innovative offerings are essential to the portfolio of any growth-minded cpa firm.

however, long-term sustainable growth requires a far more comprehensive innovation in your growth model, the strategic blueprint that helps you get from point a to point b.

innovation & change management

jody padar’s new vision for the ‘new accounting’

five ways the new generation of cpas is changing the profession.

by gale crosley
the radical cpa: new rules for the future-ready firm

when cpa jody padar joined her father in his practice after eight years in a traditional mid-market firm, she assumed that his clients would become theirs. but jody’s dad had a different idea. he believed his daughter should learn how to build a client base, not just serve an existing one.

the approach may not have been what jody was expecting, but the experience of seeking out and developing client relationships was formative. in fact, she leveraged it to create new vision cpa group in chicago, which provides complete accounting and tax solutions.

jody and her firm are part of a movement i’ve dubbed “the new accounting.” although applied differently by individual practitioners, the movement can generally be defined by five characteristics: read more →

growth strategies

reality check: achieving world-class growth requires real-world intelligence

why you can’t believe your own press clippings.

by gale crosley, cpa
crosley+co

ever run a race and immediately sense that you got off to an exceptionally fast start? it’s a good feeling, but if your goal is to beat out the competition there’s really only one way to know for sure how you’re doing. and that’s by marking your progress toward the finish line relative to the other racers.

the same can be said of efforts to grow your firm. to gauge your progress you have to get outside your own four walls and see how you measure up to the competition. read more →

growth strategies

crosley: the three elements of growth strategy

developing a growth strategy is easy. getting it right is not.

gale crosley, a growth strategist for cpa firms, explains that successful expansion plans require at least three critical elements: (1) identify the right set of services (2) for a needful target market (3) delivered through the appropriate distribution methods.

sounds simple, right? no.

but, she says, “when you hook a service to a channel to a target, and you get exactly the three digits right, then all of a sudden you pop open the strategy and that’s how you get great growth.”

more from this interview:

growth strategies

crosley: defining the new business model

why you need to ditch your conference table.

leading-edge cpa firms are developing new growth strategies that are quick to replace slow-growing markets and fading services with new, narrow, fast-growing markets in need of specialized services, according to gale crosley, a growth strategy consultant for cpa firms.

“the foundation of the new business model is specialization,” she says.

more from this interview:

gale crosley on the new growth evolution read more →

outlook & analysis

2014 roundtable: no shortcuts to sustainable growth

click for the full rosenberg map survey

firms come to understand success must be organized and leader-driven.

see the complete 2014 roundtable

by gale crosley
crosley co.

analysis

firms are realizing that growth is a more sophisticated game, and we are never going back to the “hang out your shingle” days. succession issues are playing a major part in motivating firms to take a hard look at how they are going to grapple with sustainable growth.

when the business world was somewhat predictable, growth could be counted on. but there are too many complexities today to count on the past as a predictor of the future. globalization, social media, innovation, regulation, competition — these are just some of the dynamics at play. the way business was generated by our seasoned partners will be quite different from our future leaders. this awareness is becoming more acute as sluggish economic conditions continue. read more →

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gale crosley

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gale crosley, cpa, of crosley+co., is one of the most recommended consultants in the inside public accounting best of the best, one of the top 100 most influential people in accounting by accounting today and has been named to the advisory board hall of fame.

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she consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. she guides them through the development of the best strategies and tactics to achieve aggressive revenue growth objectives. gale’s 35-year-plus career represents a unique combination as a practicing cpa at arthur andersen, pwc, and a local cpa firm. she has also held senior management roles in business development and marketing in the cutting edge technology environment with ibm, mci and several start-up technology companies. gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. she is an honors accounting graduate from the university of akron, ohio, and winner of the simonetti distinguished business alumni award. gale is a licensed cpa in ohio and georgia, a member of the aicpa, the ohio society and georgia society of cpas, and is on the editorial advisory board of the journal of accountancy. her cornerstone book, at the crossroads, chronicles the challenges and successes of a fictional cpa firm struggling with growth.

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