what’s more profitable, raising or lowering prices?
specific examples aiming at 30%, 40% profit.
by ed mendlowitz
77 ways to wow!
there is always a conflict in trying to determine whether prices should be increased to make more money or decreased to create a greater demand so the business could make more money.
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this can be calculated using simple arithmetic based on the break-even analysis model and applying it to a guess of how your customers would react versus the potential to gain added business.
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