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leadership

running on passion, or running on empty?

feinberg

‘passion is nice. but passion with positive cash flow is so much nicer.’

by andrea feinberg

hey, new business owner: congratulations on making a huge leap. your choice to risk it all (and i’d say a predictable income, resources and benefits are pretty huge to leave behind) takes enormous courage, persistence, and a plan. and, many would say it takes a strong devotion – some call it ‘passion’ – to the service or product you plan to deliver.

well, i have a suggestion and i hope you’ll take this personally (not a typo: i want you to take it personally because your business will be among the most personal relationships and responsibilities you’ll ever have.)

i’m going to suggest you shift your thinking: don’t start a business; solve a problem. unless your product or service can solve a specific problem (or, secondarily, expand on an opportunity) for a recognizable category of customer, you’ll never make a penny. read more →

pro member exclusive

the secret to making millennials more efficient

carrick
carrick

five good reasons to let them make their own hours.

by drew carrick

what i am about to say might cause you to break into absolute hysteria.  depending on whom you are,  you will either: share and embrace, or smear and critique. my intention is not to demand a change in the working world, but rather to stimulate a cultural conversation that can change the way we work.

employees should be able to make their own hours.

are you crazy, drew? nobody would ever work then!

well, while that may be your first thought, let me explain my thought process. read more →

pro member exclusive

accodex sets up a platform for practice management

portrait of chris hooper
hooper

the goal: admit new partners without bottlenecks.

by kayleigh padar

chris hooper, the ceo and managing partner of accodex, recently redesigned the firm’s business model to respond to clients’ changing accounting needs. the firm operates in four areas: the united states, the united kingdom, australia and the philippines. it is made up of over 50 employees.

more on radicalism: the persona: a closer look | happy tax: why you need to know its name | 3 challenges in shifting to product management | tips from a veteran product manager | productized 1099s the new vision way | karbon builds a practice management platform on steroids | why our clients need us to be radical | introducing the fifth radical tenet: the business model | dear midsized firms: yes, you can change
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“i started with a small practice in 2011 in australia,” hooper said. “it was 100 percent cloud, fixed fee, global from the get-go. there wasn’t really a need to change those fundamentals.”
read more →

pro member exclusive

happy tax: why you need to know its name

fixing the broken retail tax prep model.

by kayleigh padar

what if tax cpas charged labor for a platform and were not even a firm, but part of a franchise and technology play?

more on radicalism: product management: start with these 6 steps | father, son team up to capitalize on capacity | going deeper into product management | dean quiambao: ‘if you’re not disrupting, you’re not doing it right’ | josh zweig’s liveca offers new thinking from the ground up | how ‘agile’ applies to cpa firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this is the story of happy tax. and it is changing the nature of our business as we know it.
read more →

charts & graphs

survey: new tax law inflicts new pains on busy season practitioners

blame the clients.

by rick telberg
卡塔尔世界杯常规比赛时间

change and uncertainty are constants in the tax prep business, and this year’s busy season indicates no exception. this tended to be a good year, according to the annual 卡塔尔世界杯常规比赛时间 busy season barometer, with a majority of america’s cpas foreseeing a better than average busy season.

see more tax season 2018 coverage here

but 31 percent see themselves suffering a worse season. their definition of “worse,” however, swung between two opposites. mosty of it boiled down to clients – late, unprepared, annoying, questioning, fee-resisting clients. read more →

pro member exclusive

ready to move to the cloud? it takes planning

byron patrick will be appearing at the accounting & finance show. click here to learn more.
portrait of patrick byron
patrick

careful setup makes it easy to disable accounts when people leave.

by byron k. patrick

technology in the cloud has already shown its promise. many small businesses have already moved from having physical servers onsite to a “cloud-only” technology strategy. they’re experiencing significant gains in productivity and mobility. you may be wondering if that’s the right decision for your company.

see more accounting & finance show previews here

cloud technology works. in fact, the cloud is secure, flexible, mobile, affordable and dependable. but it’s not magic. it takes more planning and work than simply saying, “alexa, turn on the cloud-only tech strategy.”

here are some key points to consider… read more →

personal financial planning

financial planning and the new tax law

john napolitano will be appearing at the accounting & finance show. click here to learn more.
portrait of john napolitano
napolitano

c corp instead of s? paying down mortgages? so many questions.

by john p. napolitano
u.s. wealth management

the new tax act once again puts tax planning at the epicenter of financial planning. while most high-income taxpayers have always considered tax planning to be a core part of their financial plan and economic well-being, the tax cuts and jobs act makes a planning conversation between cpas and their clients even more natural than it already was.

see more accounting & finance show previews here

the biggest conversation piece for cpas with high-end or business-owner clients is the rate reduction for businesses. this discussion starts out with an assessment of whether this provision will apply to your clients. read more →

marketing & sales

changing the referral game

portrait of ryan suydam
suydam

solid strategies for activating promoters in 3 phases.

by ryan suydam
client savvy

many accountants agree: the best marketing is a delighted client telling others about the great service your firm provided.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

most accountants also agree: our professionals and project managers don’t do nearly enough to leverage potential referrals, even when we’ve earned them.

  • how can you change the referral game?
  • what prevents your seller/doers from asking for a referral?
  • why aren’t your best clients already telling everyone how great you are?

read more →

marketing & sales

10 reasons why partners don’t understand marketing

portrait of jeff mckay
mckay

but they need to.

jeff mckay
prudent pedal

one of my more popular and controversial blog posts is “why your marketer doesn’t understand your firm’s business.” the title alienates marketers before they get to the first sentence. it satisfies partners because it recognizes what they might think but would never say aloud.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies

not being one to avoid controversy or healthy debates, i thought it would make sense to share a marketer’s point of view about why “the line” lacks a grasp of marketing. my sincere and ambitious goal is to reconcile and build the collaborative power of both parties.

following are 10 reasons why practice leaders and partners don’t understand marketing.

read more →

client service opportunities

the advisor of the future: client champion

servicing clients with courage and conviction.

rosen

by marc rosen
client experience institute

with many clients demanding more from their accountants and advisors, it’s time to embrace a more proactive approach – client champion.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

more marc rosen: marc rosen on relationship capital [video]

by serving as a client champion, you can unleash another form of value that creates true distinction. read more →

marketing & sales

how to create and communicate value in every prospect or client interaction

portrait of amy franko
franko

3 steps to communicating business value.

by amy franko

as a busy practice leader, it can be tough to balance the delivery aspects of your role with the continual need to cultivate new business.

as you think about your prospects and clients, take a moment to consider your interactions with them.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

what kind of impression do you make on your clients?

each time you meet with, talk to or write to them, you have an opportunity to bring value.

do they think of you as someone who leaves every interaction better than you found it?
read more →

busy season management

busy season 2018: how good can it get?

join the survey. get the results.

more work, more clients, more fees, more profits. so who’s complaining?

by rick telberg
卡塔尔世界杯常规比赛时间

despite beginning in chaos and uncertainty with the biggest tax-law change in three decades, busy season 2018 may go down as a banner year in the books for the tax profession – one of the best ever, according to the annual 卡塔尔世界杯常规比赛时间 busy season barometer.

scroggs

kathy j. scroggs, of scroggs & associates in montecito, calif., says, “my team is working like a well-tuned grand piano.”

almost half of all cpas report a busy season better than last year, with more work and higher profits. additionally, two-thirds cite gains in revenue and in the number of clients.

one tax practitioner, reporting a “much better year,” is riding a wave of shifting clientele. “i’m having more people coming in to prepare and use e-file, more than last year,” he tells 卡塔尔世界杯常规比赛时间, “especially new business owners opening llcs.”

read more →