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outlook & analysis

is this the last year of accounting’s golden age?

hourglass breaking, sand blowing away

the authors of the rosenberg map survey have some thoughts.

by 卡塔尔世界杯常规比赛时间 research
rosenberg survey of cpa firm statistics

one thing cpa firms can’t gripe about is revenue. yeah, the hours seem to be getting longer, the struggle harder, the rules more complex, and the technology continuously antiquated. but the money: it’s good.

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the 2024 rosenberg survey of cpa firm statistics—the 26th annual edition of the premier report on the state of the industry—confirms that in 2023, virtually all indicators of cpa firms’ health were good. and, generally speaking, the bigger the firm, the better they’re doing.
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checklist

ten client service issues for estate planning | listicle

schedule an appointment now.

by 卡塔尔世界杯常规比赛时间 research

as successful business people, cpa partners can have complex legacies to leave behind.

more listicles here

if you aren’t an estate planner (and why aren’t you?), you need to find one, ask the right questions and get adequate answers.

here are some of the issues clients should discuss, followed by “how do i do it?” read more →

2022年世界杯抽签

main street accountants see turbulence ahead for small business

the avalara accountants confidence report points to difficulties.

via avalara

nearly 50 percent of accountants surveyed believe the outlook for over 80,000 small business clients they represent will turn sour over the next 1avalara (prnewsfoto/avalara, inc.)2 to 18 months, according to a new 卡塔尔世界杯常规比赛时间 study conducted with avalara, the sales tax automation provider.

full report: download (pdf)

fielded during the 2024 tax season, the survey shows accounting professionals flashing warning signs around key business issues, leading with clients’ abilities to hire and retain employees, manage costs and price increases, and keep up with technology changes ushered in by artificial intelligence. read more →

politics & government

irs still unsure how to measure audit rate

data table

differing definitions are only part of the problem.

by 卡塔尔世界杯常规比赛时间 research

the inflation reduction act endowed the irs with almost $80 billion to improve customer service and beef up enforcement. congress later reduced the amount to $57.8 billion, with $24 billion earmarked for enforcement.

in no time at all, there was misinformation bouncing around social media and conservative podcasts, claiming that the ira would result in more audits of middle-class taxpayers.

more: art werner: estate planning strategies | quick tax tip | art werner: post-mortem estate planning | quick tax tip | pause to praise the tax pro volunteers | irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | business booming, but not as much as last year | busy season barometer offers clues for better business | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance
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the enforcement resources had no such designation. to allay fears, in 2022 the secretary of the treasury directed the irs commissioner not to use any of the additional resources to increase the audit rate of small businesses or households earning below $400,000.
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listicle

ten great topics for your firm blog | listicle

by 卡塔尔世界杯常规比赛时间 research

creating engaging content for a cpa blog requires a mix of current tax news, evergreen accounting principles, practical advice and technology updates.

more listicles here

here are 10 topic ideas that can appeal to individuals and businesses, offering value through insight, guidance and the latest industry trends. read more →

advisory & consulting

risky business: the art and science of startup company valuation

balancing metal balls

proven methods for staying out of trouble and getting the numbers right for founders, investors and regulators.

by anthony venette

valuing startup companies accurately has long been a challenge for legal, financial and regulatory professionals because data is scarce and projections are inherently speculative. take the recent case of hyde park venture partners fund iii l.p. v. fairxchange llc. this case has garnered significant attention as the delaware court of chancery was tasked with determining the fair value of fairxchange, a nascent company with a business model focused on revolutionizing the securities exchange landscape.

more: non-accountants in accounting: a game-changer for the profession | allison schlegelmilch: leadership lessons from firm mergers | cas can play a critical role in clients’ vendor selection | artificial intelligence: it’s a matter of time | ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants
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valuing a startup is a nuanced exercise, often requiring a blend of creative thinking and rigorous financial analysis. unlike established businesses that have predictable cash flows and extensive financial histories, startups have uneven cash flow and minimal operating histories. so, their valuation is typically based on future potential rather than past performance. the lack of historical data forces both investors and courts to rely heavily on projections and assumptions, which can vary significantly based on the valuation method used. if you’re working with (or for) a fast-rising startup, you don’t want to be cavalier about the company’s valuation.
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management

innovation through wellness: you can’t grow without a “well” firm

“when we take good care of our people and ourselves, we can drive success at all levels.”

by adam herman
market leader, wipfli llp

herman

wellness is more than just a powerful tool for retention and recruiting—it’s one of the most critical issues for the accounting profession to tackle moving forward. it’s also a subject that i’ve been passionate about for many years.

so when i had the opportunity to participate in a panel discussion highlighting practical approaches to wellness at the allinial global executive team conference in may, i jumped at the chance to share ideas and experiences with fellow panelists demetrice branch, chief people officer at weaver, and mike giuli, cio at cherry bekaert.

our panel moderator, donny shimamoto, opened the discussion with an intriguing observation: innovation doesn’t always have to be driven by technology. wellness is a way for firms to innovate. keeping that in mind, we explored three different dimensions of wellness and how allinial global firms are incorporating these aspects into their wellness initiatives.

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resources & vendors

avalara names kevin sellers chief marketing officer

sellers

key appointment under new president ross tennenbaum.

avalara, a tax compliance automation software provider, has named kevin sellers as executive vice president and chief marketing officer, succeeding jay lee, who left in march to join icertis, an ai-powered contract intelligence company.

the cmo shift follows the ascension in april of ross tennenbaum from cfo to president under founder and ceo scott mcfarlane.

before avalara, sellers held cmo positions at ping identity and avnet and spent over 20 years at intel in various global marketing and investor relations leadership roles. he holds a bachelor’s degree in finance and an mba from brigham young university.

as avalara’s cmo, sellers is responsible for all marketing functions, including driving demand generation, digital marketing, brand identity, partner marketing, product marketing, prospect marketing, and corporate communications.

pro member exclusive

ask not what ai can do for you, ask what you can do for ai

four actions to take now.

by 卡塔尔世界杯常规比赛时间 research

the potentials and requirements of artificial intelligence are still a massive unknown. so far, we’re getting only a distant whiff of what’s to come.

yes, ai is already serving us with doing research, composing letters, filling in blanks and taking best guesses. but turning it into a multifunctional workhorse is still a workhorse in progress.

more: allison schlegelmilch: leadership lessons from firm mergers | cas can play a critical role in clients’ vendor selection | artificial intelligence: it’s a matter of time | ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | tax and accounting jobs and salaries show strength | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries
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while the ubertechies are working on that, the rest of us should be figuring out how we have to change to accommodate ai, to avoid its pitfalls and make best use of its potential.
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pro member exclusive

artificial intelligence: it’s a matter of time

bar chart

what are you saving it for?

by 卡塔尔世界杯常规比赛时间 research

what is artificial intelligence good for? we still don’t know. we know it’s going to be good for a lot, but so far, we’re using it only for a little – just a taste of what’s to come.

more: ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk
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one major impact will be on that elusive infinite, time.

for one thing, ai’s going to save a lot of time. tasks that used to take hours or days will soon take mere seconds.

but is that a good thing or a bad thing?
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outlook & analysis

desperate cfos are outsourcing accounting functions

bar chart
25 percent of cfos will be looking for staff accountants. personiv

can cpa firms take advantage?

by 卡塔尔世界杯常规比赛时间 research

cpa firms have long been aware of the worsening talent shortage. fewer students are majoring in accountancy. fewer are pursuing cpa certification. and baby boomer leaders of accounting firms are retiring more often than ever.

more: does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk | are client services a fourth-rate priority? | revenues rising as pricing models evolve | 150 credit hours: helping or hindering? | can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms
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now financial leaders in the corporate sector are feeling the pinch. a survey issued by personnel agency personiv finds that 83 percent of senior corporate leaders recognize the accounting talent crunch, way up from 70 percent in 2022 and 63 percent in 2020. and 10 percent say the shortage is getting worse.

no surprise, then, that 90 percent of cfos who responded to the survey say they have outsourced at least some accounting functions.
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outlook & analysis

tax law is driving practice development

bar chart

virtual communication, hybrid work environments still pose challenges.

by 卡塔尔世界杯常规比赛时间 research

new laws and regulations now rank as the primary management challenge at accounting practices around the world, according to a report from caseware.

more: olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk | are client services a fourth-rate priority? | revenues rising as pricing models evolve | 150 credit hours: helping or hindering? | can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms | is tech causing both cpa shortage and low salaries? | audit firms nervous about new tech | staffing tops list of woes at cpa firms | to replenish the talent pipeline, go back to the classroom | beware the work-life/workload doom spiral
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and though the difficulty, and even impossibility, of meeting all legal requirements is a massive challenge, meeting that challenge is a driver of rapid change in the industry. this is evidenced by the second-most serious challenge, adopting new technologies – technologies directly or indirectly aimed at meeting legal requirements.
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