bill penczak, author at 卡塔尔世界杯常规比赛时间 - page 3 of 3

do you have the guts to beat the covid crisis?

five tough questions to ask about your firm’s leadership in these tough times.

by bill penczak

in times like these, firms should be challenging themselves with the tough question, “what do we want to be, today and into the future?”

more: re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | the three r’s for beating the corona crisis
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if maintaining the status quo and “serving clients,” whatever that really means, are the only responses your partner and leadership teams can muster, then perhaps it’s time to evolve from being a lifestyle firm to being one with a vision and the guts to achieve it.

client service opportunities

how to inoculate your firm against covid competition

the nine steps to locking in client loyalty when competitors come for your clients.

by bill penczak

client relationships have never been more vulnerable, as other firms, reeling from the covid crisis, will be knocking on your clients’ door with promises of better service, more services, and lower rates.

more: re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | the three r’s for beating the corona crisis
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now, more than ever, tax and accounting firms should examine how they can constantly improve the service and relevance to their clients, for today and into the new normal.

client accounting services

‘found money’ delights clients

how to operationalize new services that find or save clients’ money.

by bill penczak

even during normal times, “found money” solutions are great door openers for new clients and a great value-add for your current clients.

more: re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | the three r’s for beating the corona crisis
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these solutions are different from traditional audit and tax work in that they are opportunities for companies to retrieve monies they’ve paid in the past, or are ways for companies to lower the cost of a function, process, or service for which they are already paying.

such solutions include:

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don’t buy a rolodex, buy a process

how to hire the optimal business developer.

by bill penczak

if you’re under 40, you may not be familiar with the rolodex. right after stone tablets, we used to keep track of our contacts in a really great contraption that was a rotating spindle on which business cards or handwritten notes of contacts were maintained. the “search” function was you fumbling through trying to remember that prospect’s name from two months ago.

more: the three r’s for beating the corona crisis | 6 reasons why your marketing sucks
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when it comes to hiring a professional to build a practice, whether it’s a full-time business developer or a practice partner or principal to grow the business, many firms make the mistake of “buying a rolodex.” translated for today’s vernacular, they are hired because “they know everyone” or “have contacts in bigger target companies” or “are members of every organization.”
read more →

client service opportunities

the three r’s for beating the corona crisis

and 15 things every accountant should consider in these unprecedented times.

by bill penczak

my friend tom kallman, the president of a trade show company in new jersey, sent me an email a few weeks ago that i’ll paraphrase:

few, if any, of us lived through pearl harbor. some of us experienced the kennedy assassination. we all recall where we were when the planes struck the world trade center. the covid crisis is another lifetime moment. we learned how to survive all those other events, and we’ll do the same again.

more: re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | the three r’s for beating the corona crisis
exclusively for pro members. log in here or 2022世界杯足球排名 today.

if you examine the economic recoveries after 911, and after the financial collapse in 2007-2008, there were three economic phases that ensued for cpa firms, their clients, and the market in general that will likely occur in the post-covid economy:

retention – preserving as much of what we had.
recovery – stabilizing and moving ahead, as slight as it might be.
rebuild – coming out better and stronger.

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6 reasons why your marketing sucks

want new business? avoid these errors.

by bill penczak

it’s an understatement to characterize cpas as process-oriented, with prescribed steps for financial statement audits and tax return preparation that follow a specific regimen. among the many jokes about accountants, the one that resonates here is:

why did the auditor cross the road?

because he looked in the file and that’s what they did last year.

but the “funny” thing is that while cpas are typically pedantic about the processes for client work, it’s often a case of the cobbler’s shoes when it comes to running their firms in general, and practice development in particular.

more bill penczak: how to boost profits by (omg) sharing the upside | bill penczak: stop forcing smart people to do stupid work | chase birky: overcoming paralysis by analysis | dustin verity: keep an open mind and constantly learn | five ways to put success into succession planning | o.d. lanier: stepping into advisory | secret to success? a growth and abundance mindset | from tax to transformation | five steps to building advisory work | the six essential kpis for managing partners | the great resignation: five reasons accountants are quitting | five tips for better decision-making | your marketing sucks: six reasons why | five global cpa leaders: four survival strategies | are you too generous with your write-offs? | nine smooth moves to build client satisfaction | planning for success in 2021 | re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | don’t buy a rolodex, buy a process | the three r’s for beating the corona crisis | 6 reasons why your marketing sucks

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practice development is both an art and a science, although with the plethora of new technologies and process improvements in the past five years, much of the guesswork has been eliminated; we’ve never had greater ability to determine true roi of marketing and sales investments. but the accounting industry, for the most part, is sadly behind the leading practices curve.

here are the most common deficiencies in the growth approach among cpa firms:

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