here’s what you’re looking for: becky livingston

plus 9 steps for outreach to social media influencers.

by becky livingston

the role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members.

more on social media: how social media affects seo | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
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community manager vs. social media manager – there’s a difference.
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focus on specific kpis to determine what’s best for your firm.

by becky livingston
the accountant’s social media handbook

when it comes to sharing content on social media platforms, there is a bit of finesse that is needed. it’s not a fire hose to blast out content on a regular basis without concern or care for the audience. rather it is a strategic approach that should be thought out, considered and even strategized prior to release.

more on social media: tailor content to social media platform | who is your customer? | how to schedule and manage social media activity | how to track who’s clicking your links | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

you will find posting finesse is as much about the content as it is about the schedule. for example, you can post content on twitter more often than you can on facebook or other “less frequent” platforms. that doesn’t mean you should post the same content on twitter multiple times per day. give your readers a chance to receive the information, take it in and even share it.
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bonus case study: how to repurpose the same content for different outlets.

by becky livingston
the accountant’s social media handbook

when posting the content, keep in mind to vary the posting style to match the social media platform.

more on social media: who is your customer? | how to schedule and manage social media activity | what to say on social media | determine your target audience | how social media works with accountants’ top 5 marketing goals

for example, facebook posts usually have question or engagement element, such as a fill-in-the-blank, open-ended question at the beginning or end, and content that is relatable from a human perspective, rather than just for informational purposes only.
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