here’s what you’re looking for: becky livingston
digital marketing isn’t ‘set it and forget it’
this should be a strategic priority or you’ll be left behind.
by becky livingston
the accountant’s social media handbook
as the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.
more on social media: how to engage with social media influencers | marketing for mobile | how to listen on social media | how social media affects seo | social media campaign 101 | why use social media for marketing? | who is your customer? | what to say on social media | determine your target audience
exclusively for pro members. log in here or 2022世界杯足球排名 today.
for example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. it may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.
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craft a social media influencer strategy
bonuses: content strategy questions and a sample email to send.
by becky livingston
the accountant’s social media handbook
before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.
more on social media: how to engage with social media influencers | how to set your firm’s social media foundation | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
first and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. if this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.
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how to engage with social media influencers
bonus: worksheets on strategy, channels, monitoring and more.
by becky livingston
the accountant’s social media handbook
engaging with influencers helps a firm’s brand to reach its target audience through well-respected and trusted sources. amplification for your brand may not happen without leveraging an influencer network.
more on social media: how to set your firm’s social media foundation | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile | what is social media?
social media influencers are people or companies in your industry or your clients’ industries who have a big influence via social media. people trust their name and tend to go to them for industry-related questions and research.
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turn employees into social media advocates
this requires as much planning as any other firm endeavor.
by becky livingston
the accountant’s social media handbook
there are two schools of thought when it comes to employee advocacy programs:
- those that enable, increasing reach and participation, and
- those that must be contained due to regulatory considerations, such as in the financial services, legal, insurance or medical professions.
more on social media: how to set your firm’s social media foundation | 10 steps to creating employee brand advocates with social media | what ‘social sentiment’ is and why you should care | what a ‘community manager’ does | how to set up a social media plan | tailor content to social media platform | which social media should you use?
regulated professions, such as financial services, must follow certain guidelines when leveraging social media methodologies to promote the organization or firm. in this case, leveraging tools and technology to help listen and to monitor what is being said, commented on and shared by employees is extremely important. security is the foundation for this model.
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how to set your firm’s social media foundation
dangle some carrots and your employees will bite.
by becky livingston
the accountant’s social media handbook
employees can be the first, vital link to a long network of person-to-person shares.
more on social media: marketing for mobile | how to listen on social media | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
exclusively for pro members. log in here or 2022世界杯足球排名 today.
many clients i’ve worked with over the years have wanted to implement a social media program within their respective firms. even though staff knows it’s an initiative for the firm, they have limited or no guidance, lack communication, and basically are too focused on their jobs to think about it.
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10 steps to creating employee brand advocates with social media
making your staffers into your best ambassadors.
by becky livingston
the accountant’s social media handbook
the only way to scale social business is to get it out of its nesting place – marketing, customer service, it – and get it all the way to the edges of the organization.
more on social media: marketing for mobile | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
that means having people
- buy into the vision for social business,
- invest the time and resources in the practices and tools, and
- enthusiastically do what they can to support those efforts.
social media policies: risks and rules
think of it as offering guidelines, not restrictions.
by becky livingston
the accountant’s social media handbook
social media policies and social media guidelines have become an essential component of social media marketing strategy.
more on social media: how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity
in this post, case studies, examples and tools will be shared to help you develop a social media policy that complies with the national labor relations act and is effective in your workplace, including:
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marketing for mobile
best practices for reaching people on the go, including goal setting, advertising, tailoring ads and kpis.
by becky livingston
the accountant’s social media handbook
with the rapid increase in mobile use, it can be challenging for cpa firm owners to reach their audience.
more on social media: how to use social media analytics | what ‘social sentiment’ is and why you should care | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
the first step any firm needs to take is to make sure their website is mobile-ready and responsive. in doing so, your search on mobile will be easier to find and will state it’s a “mobile-friendly” site, which encourages mobile and tablet searchers to click.
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how to use social media analytics
plus 8 specific steps to take.
by becky livingston
the accountant’s social media handbook
social media presents communicators with an unparalleled ability to measure and track a deluge of data in order to derive insights on the effectiveness of their campaigns. this has made analytics one of the most critical tools in the social media marketer’s arsenal.
more on social media: how social media affects seo | content categories and how to leverage them | how to manage social media in 22 minutes a day | how to schedule and manage social media activity | which social media should you use? | what is social media?
according to technopedia, social media analytics is an “approach of collecting data from social media sites and blogs and evaluating that data to make business decisions.”
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what ‘social sentiment’ is and why you should care
plus some reminders about community management.
by becky livingston
the accountant’s social media handbook
sentiment adds important context to social conversations. without it, measurement of mentions alone could be misleading.
more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience
if you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. after all, more mentions = more people talking about the product.
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how to listen on social media
plus 5 top free tools.
by becky livingston
community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.
more on social media: what someone else’s influence means to you | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
it’s important – and helpful – to conduct social listening to:
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what someone else’s influence means to you
what do you care about someone else’s page rank? maybe quite a bit.
by becky livingston
knowing an influencer or website’s page ranks helps you determine a few things:
more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
- how well your own site is ranking on a search engine
- how well your competition’s site is ranking on a search engine
- if the influencer or the influencer’s site you are trying to gain access to has a well-established search engine results page (serp) ranking