here’s what you’re looking for: august j. aquila

plus eight tips.

by august j. aquila
price it right: how to value accounting services

trade shows have once again become popular since the end of the covid-19 pandemic. they are great marketing opportunities, but you need to know how to work them.

more: sixteen marketing activities to try | make your practice better | eleven marketing strategies for smaller firms | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
exclusively for pro members. log in here or 2022世界杯足球排名 today.

i recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. what a waste of time and money for their companies!
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how about doing something with a client?

by august j. aquila
price it right: how to value accounting services

just in case you have run out of marketing ideas, what follows is a laundry list of activities for your consideration. any marketing activity you undertake needs to start with an understanding of your market, and then develop the activity around those needs. marketing is about getting in front of your targets so that they can see how much you can help them.

more: make your practice better | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans
exclusively for pro members. log in here or 2022世界杯足球排名 today.

create your activities around this concept: “i will provide my clients and prospects with valuable information in order to help them determine that i (or my firm) can best solve their problems and satisfy their needs.”
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packages make the process easier.

by august j. aquila
price it right: how to value accounting services

while most accountants and consultants struggle with trying to sell their services to the next new client, there are two ways to get new and additional business without moving too far out of your comfort zone.

more: the four steps of your personal marketing process | eleven marketing strategies for smaller firms | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do | ten keys to marketing success
exclusively for pro members. log in here or 2022世界杯足球排名 today.

one way is cross-selling and the other is upselling. cross-selling is persuading a client to buy other products or services to complement a purchase. upselling encourages a buyer to purchase a higher-end, more expensive product or service.
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you’re not done once you land a client.

by august j. aquila
price it right: how to value accounting services

most new business comes about because of personal marketing efforts. there is a process that your personal marketing efforts need to follow. in fact, the only way you will get different results is to change your current marketing process. let’s look at the four steps in the personal marketing process.

more: eleven marketing strategies for smaller firms | five keys to successful marketing | how does your firm measure up? | five questions for developing your marketing plan | twelve fundamentals of planning | six questions before asking for all the referrals you deserve | you only have four strategies | one question to guide your growth plans | five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
exclusively for pro members. log in here or 2022世界杯足球排名 today.

first, you need to get known and develop a good reputation in the marketplace. there are many ways for you to do this. look around your community.
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do you have a plan, or just a lot of activity?

by august j. aquila
price it right: how to value accounting services

there are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

more: how does your firm measure up? | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
exclusively for pro members. log in here or 2022世界杯足球排名 today.

1. create a marketing culture in your practice.

at the end of the day, it’s your firm’s culture that drives results. how would you define your current marketing culture? what is important and rewarded in your firm – bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace or billable hours and administration? a marketing culture is outward looking and helps your people look for ways to expand the practice with profitable work.
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include your firm culture and recruiting in your execution.

by august j. aquila
price it right: how to value accounting services

it makes no difference what size practice you have. the following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.

more: twelve fundamentals of planning | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
exclusively for pro members. log in here or 2022世界杯足球排名 today.

from an overview perspective you will want to consider the following five questions:

1. what will be the range of services you offer?
2. how will you price these services?

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how much control do you have?

by august j. aquila
price it right: how to value accounting services

there is no time like the present to get ready for the future. here is a checklist of 12 things you should thinking about. remember planning never stops. our environment is constantly changing.

more: six questions before asking for all the referrals you deserve | you only have four strategies | one question to guide your growth plans | five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
exclusively for pro members. log in here or 2022世界杯足球排名 today.

1. what business am i in? are you in the automobile business or the transportation business? one is very narrowly defined and the other can broadly include anything that moves people or products. make sure you understand your business model and purpose.

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even services need to be packaged.

by august j. aquila
price it right: how to value accounting services

marketing and business development do not have to be a painful experience. if it is, then i suggest that you simply stop what you are currently doing. how many of us are successful in doing painful activities? i know i’m not.

more: five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
exclusively for pro members. log in here or 2022世界杯足球排名 today.

start your marketing thinking with the following question: “what kind of firm do i want to have?” while i can offer some suggested answers, the real answer must come from you, and it shouldn’t be determined in two minutes.
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