here’s what you’re looking for: art kuesel

growth is being sustained by offshoring.

by art kuesel
the rosenberg national survey of cpa firm statistics

i think a great word for the next 12 months will be recalibration. i think it is fitting in so many areas. firms are recalibrating their investments in technology to gain efficiency and drive capacity. firms are recalibrating their investments in staffing as technology and outsourcing impart their influence process. firms are recalibrating their succession plans as movement on the bench continues. and firms are recalibrating their pricing strategies to raise the bar on new and existing clients.

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

• • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
  • how would you assess the last 12 months? trends? observations? struggles?

more: people development still a concern | focus on intentional growth | accounting firms upshift to corporate model | tech anxiety paralyzing some accounting firms | what’s going to happen? lots, say consultants | growth and complacency must concern accounting firms this year | solving staffing requires intention | how accounting firms are handling the staff shortage | the future of fees | as private equity closes in, firms seek new answers to staffing problems | when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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nothing is sacred – anything that got us to where we are today will not necessarily get us where we need to be in the future. it’s a tsunami of change (and opportunity) and the best firms are leaning into it with vigor.
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another option: new hires who are not accounting majors.

by art kuesel
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

with the market for accounting talent remaining incredibly tight, and the demand for accounting and consulting services remaining relatively strong, i see the opportunity for continued double-digit revenue increases and strong margin growth at most firms. this won’t be without issue as we know how reluctant firms can be about charging what they are worth and increasing fees for current clients!

more: ‘great shakeup’ in cpa firms on the way | ai for accounting automation will be significant | private equity leading to corporate-style cpa firms | pe, consolidations to keep impacting accounting profession | a 40-hour workweek is feasible | five ways staff shortages are changing firms forever | soft skills are front and center
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and, the main issue at hand is how firms will continue to service existing clients while at the same time building capacity. outsourcing and remote talent will continue to be a popular means of maintaining and building capacity.
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recruiting and capacity remain challenges.

by art kuesel
the rosenberg map survey: national study of cpa firm statistics

firm leaders will respectfully ask for a day, week or even a month to catch their breath, but will not get it. running a business today is unlike anything anyone has ever contemplated. the past year brought permanent changes in how our firms operate, and the pace of change will continue. those awaiting a return to the way things were should strongly reconsider.

more: outlook 2023: grow your own partners | authenticity comes to the workplace | private equity pumps up paychecks | tech automation takes hold | irs hires will add pressures | look who’s making money now | capacity strategies drive change | top five trends | compensation gets creative | the office is over | accounting firms face up to private equity
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merger activity will continue as staffing challenges strain capacity, internal succession plans can’t be fulfilled, and needed technology investments balloon. the declining talent pipeline of accounting graduates and cpa candidates will require fresh perspective on how we grow and staff our firms in the future.
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