how do we drive relevance in audit?

the insights you deliver don’t just add value to the client but also result in a better audit. 

by alan anderson, cpa
transforming audit for the future

business owners and organizations typically regard the annual audit as a cost or “a necessary evil” that adds little or no value to the business. in contrast, auditors routinely say that their audit is different and absolutely does add value to the company or organization. to be sure, all audits have a purpose, as they are generally required to maintain financing or to meet regulatory requirements. but is the auditor genuinely adding value?

more: before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

there are numerous dictionary definitions of “value,” all centering around the concept of something being useful. “adding value” should then mean making something more useful.  when you plan an audit, are you thinking of ways to make the audit more for your client? you will only convince your clients that you deliver value when you back up your words with action.

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before the audit: more than just checklists

effective inquiry starts with knowing how to ask the right questions.

by alan anderson, cpa
transforming audit for the future

to weave relevance into the fabric of your firm culture, your team must shift from just getting the work done, with relevance as an afterthought, to putting the client at the center of the audit. that starts by building a foundation with the four u’s of understanding your client, the industry, the standards and how to audit.

more: are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

to master these, you first need a natural sense of curiosity. out of curiosity comes inquiry. we’ve all been taught that inquiry is one of the fundamental components of the audit process. but too often, inquiry doesn’t go any further than getting some answers to the questions on a checklist. and too often, those questions are the same ones that get asked at every audit engagement. the client has probably heard them (and answered them) more times than you can imagine.

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are you correctly identifying the relevance intersection?

you may be prioritizing the wrong factors. that could cost you clients. worse, it could make you and your audits irrelevant.

by alan anderson, cpa
transforming audit for the future

if we can’t demonstrate to our clients that our work is relevant, then the audit will go the way of the dinosaur. relevance underpins the other attributes.

relevance is not a one-time event. it’s a continuous process, woven through everything your firm does. you build it one step at a time. this should be done with every audit, so this becomes core to the fabric of the firm’s culture.

more: lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

without understanding what’s relevant to the client, we can’t practice business-mindedness and help improve our client’s business. with an understanding of the relevance and how the standards impact the client’s business and industry, the quality of audits goes up. relevance helps you evaluate innovative audit methodologies because you understand how they can be used to obtain the required audit evidence. finally, relevance empowers your staff to do their best work because audit isn’t reduced to filling out endless checklists.

but what does relevance mean?

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lack of relevance drives audit commoditization

premium service providers collect premium fees.

by alan anderson, cpa
transforming audit for the future

we are all willing to pay more for something that has been custom-created just for us or when we see that the service provider has gone above and beyond to deliver additional value for us. but without relevance, there is little chance that your clients will see any additional value in the audit. for the client, the only reason to get an audit is to meet a regulatory or banking requirement.

more: five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

as a profession, our actions have contributed to commoditization, but every cpa firm i talk to complains about how audit is becoming commoditized. when someone complains to me about commoditization, the first thing i ask is, what do you do when you’re under a little fee pressure from your client? oh, lower my fee. so, why are you lowering your fee? because quite often, whether you’re thinking about it or not, you probably haven’t delivered anything more than 24 pages with an audit report on it.

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five crucial attributes for successful audit leadership

as cpas, we exercise due professional care in all we do. when we perform audits, the bar is higher.

by alan anderson, cpa
transforming audit for the future

in my work with auditors around the country, and as i’ve thought about where audit is headed, i’ve developed a framework of five key attributes of successful leadership for audit. if we focus on these five attributes, i truly believe we can transform audit from the checklist exercise that it’s becoming into a service that genuinely adds value to our clients.

more: traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

let’s look at each of these five crucial attributes of successful audit leadership:

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traditional audits don’t deserve premium billing

relevance empowers staff to do their best work because an audit isn’t reduced to checklists.

by alan anderson, cpa
transforming audit for the future

if we can’t demonstrate to our clients that our work is relevant, then the audit will go the way of the dinosaur. relevance underpins the other attributes.

more: four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

relevance is not a one-time event. it’s a continuous process woven through everything your firm does. you build it one step at a time. this should be done with every audit, so this becomes core to the fabric of the firm’s culture.
read more →

four basic understandings every auditor must master

make your audits more relevant and provide value-added insights and services to your clients.

by alan anderson, cpa
transforming audit for the future

the question professionals should always ask is, “are we leaving the profession better than we found it?” so, let’s ask: are we leaving the audit profession in better shape than it was when we inherited it?

more: put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

right now, we’re not providing value, but i honestly believe it’s not too late. the future of audit is ours to create or a future that will happen to us, and not necessarily a future we would prefer.

it will take leadership to change the future of audits. we have to take ownership of the process.

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make audits matter: live cpe with alan anderson

hot topic: blake oliver discusses “transforming audit for the future” with author alan anderson.

anderson joins host blake oliver at earmark webinars+.

making audit matter again: the future of assurance
feb. 28, 12 pm et, 9 am pt
learn moreregister

卡塔尔世界杯常规比赛时间

the audit is at a crossroads. commoditization and compliance mentalities have diminished its value. now, auditors face an existential crisis.

how can assurance stay relevant?

join alan anderson, author of the newly published “transforming audit for the future,” and blake oliver as they tackle pressing questions on audit’s failure to innovate and chart a new direction focused on value-added assurance.

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put the ethics code to work for your clients and your firm

accountant searching for laws

future audits will yield far more information much faster.

by alan anderson, cpa
transforming audit for the future

some cpas say that auditors can’t provide any kind of advice without harming our independence and violating our professional ethics. but remember, the pillars of our ethics as cpas are objectivity and integrity. independence is the measure chosen by our profession to measure our objectivity.

more: is audit in crisis because of definitions? | stop sending the wrong message to audit teamsthe big issues in audit: frustration, inconsistency and technology | talent retention: five tips for an audit adjustmentthe ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if we remind ourselves of those pillars and make our decisions from that viewpoint, we’ll be fine. you can offer advice and options for a client, but they must be the ones who make the management decisions. the decision-makers at the client must be the ones who choose an option and who implement that option. we can’t choose and we can’t implement.

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turning audit & accounting into assurance & advisory

to remain relevant, we must change the meaning.

by alan anderson
transforming audit for the future

as i see it, audit is at a crossroads. on one path, audit will keep going the way it has for the last decade or so. it will become so irrelevant and commodified it will vanish. fees will drop so low that no one will be able to afford to be in the audit business. plus, technologies like artificial intelligence and blockchain will be able to do what we’re doing now, only better, faster and cheaper. that might not happen for another 15 years, but that is coming.

more: is audit in crisis because of definitions? | stop sending the wrong message to audit teamsthe big issues in audit: frustration, inconsistency and technology | talent retention: five tips for an audit adjustmentthe ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

but there’s another solution — we can drive change positively for our profession. this change won’t happen overnight.  i want to encourage us to really think about driving that change because we can influence it quite dramatically.

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wanted: great audit mentors

professional audit mentors are scarce.

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

i was lucky in the entirety of my career to have been empowered to try doing things differently. i had mentors who encouraged me to keep learning. but today, this forms-filling exercise that audit has become discourages people like me from staying. the ones who stay in audit are the ones who like filling out those forms.

more: is audit in crisis because of definitions? | stop sending the wrong message to audit teamsthe big issues in audit: frustration, inconsistency and technology | talent retention: five tips for an audit adjustmentthe ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

new audit staff rarely have a mentor who gives them the big picture of what audit is supposed to be. instead, they learn how to fill out the forms better and more accurately. they don’t get review notes that ask them to think about what they’re doing. they get review notes about the way they reference their supporting documentation.

this lack of mentorship means that the best and brightest, the ones who like to keep learning, eventually leave. we are making the problem worse for future generations.

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is audit in crisis because of definitions?

auditors, accountants and businesses need to agree on expectations and deliverables in audits.

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

do the banks and investors get useful information from historical audited financials? in their book, “the end of accounting and the path forward for investors and managers,” baruch lev and feng gu researched the relationship between changes in stock prices and the dates that corporate financial reports were released.

more: three fundamental questions to ask in audit | how auditors can beat ai | the big issues in audit: frustration, inconsistency and technologyfive ways to increase audit efficiency | early adopters gain an edge in audittalent retention: five tips for an audit adjustmentsix benefits of an internal audit | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in the 1950s and 1960s, roughly 90 percent of the market value of public companies could be directly attributed to the earnings and book value reported in their financials. by 2013, that percentage had dropped to just 50 percent. personally, i’m surprised it’s even that high. the historical financial statement does not serve the needs of the users of those statements.
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stop sending the wrong message to audit teams

audit is becoming further commodified. 

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

the value of what we provide to clients has declined until it has become a commodity. that, in turn, drives our fees down.

the lack of innovation means that our clients can’t tell the difference between the audit we do and one done by the firm down the street. none of them provide relevant information or any value to our clients.

more: three fundamental questions to ask in audit | how auditors can beat ai | the big issues in audit: frustration, inconsistency and technologyfive ways to increase audit efficiency | early adopters gain an edge in audittalent retention: five tips for an audit adjustmentsix benefits of an internal audit | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if our clients don’t see the value, then the audit is only being done to meet a regulatory or banking requirement, and in that case, the cheapest option that meets that basic requirement is the one they choose.

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