focus on getting it right, not fast.
by becky livingston
the accountant’s social media handbook
there are many schools of thought about the length of time it takes to rank on the first page of google’s (or bing’s) search.
more: what is seo and why is it important? | social media marketing for cpas [video] | craft a social media influencer strategy | 10 steps to creating employee brand advocates with social media | what ‘social sentiment’ is and why you should care | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links
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according to website muscle, “the average time for websites to rank on google through optimization (seo) techniques is about three to six months.”
before you sigh and wonder what you can do to increase your speed to page one, the length of time takes many factors into account, such as:
- your industry,
- keyword popularity,
- competition,
- domain age,
- content accumulation
- and more.
one thing to remember is seo is a marathon, not a sprint – despite what some link-building service providers will tell you.
if you want to know what google takes into account when it ranks pages on its search-results page, listen to the video by matt cutts, former head of the web spam team at google, “how search works” at https://www.youtube.com/watch?v=bnhr6iqjgzs