create a win-win with “the roi method of value pricing.”
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.
the disruptors
with liz farr
in 2016, jackie meyer needed a change.
long hours, health issues, and missing out on her kids’ activities forced her to make a radical change. she leaned into tax advisory and tried a new value pricing methodology, which “tripled to quadrupled revenue for our clientele,” even after selling 60 percent of her clients.
more podcasts and videos: jack fleherty: don’t be a ‘yes’ person | greg adams: from finance to storytelling | the disruptors | jody padar: make radical changes now if you want to be relevant in 2030 | rebecca driscoll: amplify reach by helping other firm owners | rory henry: create the return on relationships | mike maksymiw: be the leader you wish you had | terrell turner: build a solid business showing up as yourself | kelly mann: be the bull in the china shop | alicia katz pollock: create a human-centric business | nancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles |
exclusively for pro members. log in here or 2022世界杯足球排名 today.
“but the clients were equally happier to pay more, which is crazy.”
her pricing methodology revolves around a calculator she calls “the roi method of value pricing.” the aicpa will be sharing her pricing method with members, which meyer calls “a huge win for the profession.”
meyer also offers a free excel workbook calculator online at taxplaniq.com/roi-method.
as meyer points out, the roi method is not contingent pricing, which is a big no-no for cpas. while contingent pricing is “charging on the back end of the services based on the exact tax savings that we’re producing on the return,” the roi method of value pricing is “pricing upfront based on the value proposition, and you’re working towards those results together.”
tax advisory is particularly well-suited to this method because it’s easy to quantify missed tax savings based on a review of a prior year’s tax return. the actual price is based on the potential value of tax savings and the combination of complexity, urgency, risk, and benefits – the curb factors – for the engagement.
because things can go awry, or clients may not implement all of the suggested ideas, meyer cautions that you never want to “guarantee the tax savings, but you can guarantee the client satisfaction” by finding other ways to make it right.
7 key takeaways
- hourly pricing is less ethical than value pricing. it makes us less efficient by incentivizing taking more time instead of maximizing the quality we bring to clients.
- as you get more efficient with technology, you earn less.
- besides tax savings, consider offering your clients intangible benefits such as unlimited email support or concierge pickup and delivery.
- as part of your proposal process, review prior tax returns line-by-line and find missed opportunities to save on taxes.
- start with clients who are your biggest fans.
- as tax becomes more automated, small firms will have trouble keeping up with the technology. transitioning to advisory is becoming necessary.
- if you struggle with letting go of long-standing clients, ask yourself “do i really feel in the bottom of my heart that i’m doing the best service possible for this client?” if the answer is no, it’s time to release that client.
more about jacqueline m. meyer, cpa, msa
jackie meyer, cpa, cca, and doctoral candidate, is president and founder of meyer tax consulting llc, in southlake, texas. her team works with a select number of executives, investors, entrepreneurs, and small businesses throughout the year on tax preparation, planning, and accounting service packages. her team spans from texas to hawaii while being 100% virtual. she is a top-rated speaker and one of few female thought leaders with over 4,000 members in her facebook group, accounting firm influencers. as a thought leader, she has been recognized by cpa advisor as a 40 under 40 winner each year since 2018, 2019 aictc tax planner of the year, 2021 aicpa practice management committee member, and a proud participant of the lntuit tax council 2016-2019. her passion for combining technology with unparalleled client service came to light at age 27 as one of the youngest female cpa firm owners in dfw. giving back is her top priority, so she works with local and global nonprofits on educational and equality initiatives. jackie also has two children, three dogs, and a loving husband, mark, with whom she attends life church and travels the world as much as possible. during covid-19, she created taxplaniq, a saas software that she calls her third child.
transcript
(transcripts are made available as soon as possible. they are not fully edited for grammar or spelling.)
liz farr
liz, welcome to accounting disruptor conversations. i’m your host. liz farr from 卡塔尔世界杯常规比赛时间, and today we have an encore presentation with my good friend jackie meyer. jackie meyer is the concierge cpa, founder of taxplaniq, creator of the roi method for value pricing and author of the forthcoming book the balance sheet of life. how are you today? jackie,
jackie meyer
i’m great. thank you. liz, it’s so nice to be back. yes.
liz farr
well, today we are doing something a little bit different. instead of asking you a bunch of questions, we are going to talk about one of our favorite topics, which is pricing. yes, yes. now both of us started our accounting careers back when hourly pricing was, was the norm. but what are some of the problems with that?
jackie meyer
oh, so many problems with that. so i did a bit of research on the history of pricing. it seems like back in the 1920s or so, attorneys were doing hourly billing. and accountants thought, okay, we’ll just copy that. and you know, here we are now. now in 1989 i believe ron baker actually started doing value pricing or advocating for value pricing. so we’re now 99, 09, 19. over 30 years later, and we’re still stuck in this hourly pricing mold. hourly pricing, i truly believe, is actually less ethical than value pricing. i’m a huge advocate of value pricing. hourly pricing makes us less efficient. it makes us want to minimize our time instead of maximizing the quality we can bring to the table for the clients. and i mean, the list goes on and on and on. so we’ve all heard about why you should probably move to value pricing, but there hasn’t really truly been one tried and true calculation or method of doing it, and i’ve actually created that, and so i’m so excited to talk about it today. yay.
liz farr
yeah, you know. and another thing that’s wrong with with hourly billing is that it puts a cap on the earnings of your firm exactly,
jackie meyer
yeah, as you get more efficient with technology, or there’s only so many hours in a day, right? so you’re you’re penalized for technological advances. you’re penalized when you cap out the hours, and it causes this whole burnout cycle,
liz farr
yeah. so, so you just mentioned that you have created a new method of value pricing. tell us all about i’m excited.
jackie meyer
yeah, so actually, this didn’t happen yesterday. it’s actually pretty tried and true, but some big things have happened recently to where i’m kind of re announcing it. um, this happened almost a decade ago in my own firm. in 2016 i completely converted my tax practice to leading with tax advisory services, and i knew i needed to change my pricing to go along with that, i was taking every training possible, every certification you could, around tax advisory, but there was still a huge missing component. how do you actually value price and do it measurably, do it well and have consistency around it? and that’s when i came up with my value pricing calculator. so it’s called the roi method of value pricing, and i used it in my own firm. it tripled to quadrupled revenue for our clientele, but the clients were equally happier to pay more, which is crazy, because you’re pricing up front based on the value proposition, and you’re working towards those results together, like milestones, project management with that client, instead of just being so burnt out that you’re like, i can barely get through this one project to focus on another one, or even to add tax advisory to my plate. and so we had tremendous results. i then started speaking and coaching other accountants on the same method. ended up creating, you know, my saas software, taxplaniq, that integrates the roi method in it. and so we produce proposals, tax plan presentations to sell clients, and then full tax plan reports that revolve around that method. and so it’s, it’s pretty tried and true. it’s been around a long time. but one of our biggest governing organizations, the aicpa, is actually going to be featuring me on their reimagining their tax practice series, and i’ll be announcing this workbook and calculator to all of their members very shortly in the next upcoming weeks, and they’ll be releasing the pricing methodology on their website for their members. and so that is a huge win for the profession, isn’t it. liz,
liz farr
that is so exciting. now i can’t wait to see more firms implement this. now a lot of firms are reluctant to implement value pricing because they don’t really know what it is. so, so what is value pricing and what isn’t value pricing?
jackie meyer
yeah, so value pricing is, to me, pricing up front, based on the perceived value that you’re bringing to the client. now what’s so cool about tax advisory is that it’s the easiest thing to show a value in because you not only have intangible benefits that you bring to the table as a practitioner, like unlimited email support or concierge pickup and delivery services and whatnot, but you have tangible tax savings too. now, what value pricing, especially with tax advisory, is not that is so key. here is it is not contingent fees. we are not charging on the back end of the services based on the exact tax savings that we’re producing on the return. and so that is a huge misnomer, and we need to clarify that with everybody. this is a completely ethical method for tax advisory, for any advisory service that accountants can bring the table, and it really aligns results with what the clients want from us.
liz farr
i like that explanation. now. now, how do you how do you calculate this? you know, i’m i’m really curious. how do you do this? because sometimes you don’t really know exactly what the tax savings will be until you’ve got the tax return and all everything done. so how
jackie meyer
do you do this? yeah, so you actually request whatever their last file return was, and you just go line by line on that 1040 and you’re like a detective, and you figure out things that they probably missed. so they might have an hsa that they contributed $1,000 to, well, they could have maxed that out at 7500 or so for the year. so that’s $6,500 of missed deductions. apply that to their effective tax rate. let’s say that’s 30% and then you’re getting into a lot of math that my mom brain is not going to do very well, but that’s, you know, well, over what, 1500 bucks or something in tax savings every single year, recurring. and then you keep going, you’re like, wow. well, let’s look, if this is a w2 employee, what pre tax benefits are they not taking advantage of, oh, they’re not contributing to a 401, k, well, 10,000 a year into that, that’s gonna be that’s an easy math problem. 30% effective tax rate is $3,000 a year tax savings, right? and so you just go down the line and you identify those potential savings opportunities. i actually learned and teach others to do that at the very beginning of the relationship with a client. so before you even close a deal with a client, you’re putting together this proposal, which actually doesn’t take more than like, an hour. once you get used to learning how to be that detective and with taxplaniq, we actually automatically suggest 50 strategies off of a 1040 now, which is super cool, but yeah, so you provide this proposal to the client, you say, hey, here’s the estimate of savings that we have for you. let’s say we come up with $50,000 of tax savings per year for the client. we’re never going to guarantee the tax savings, but you can guarantee the client satisfaction, just like you would with any other engagement, right? so something does go awry or they choose not to do certain things, you can always figure out ways to make that right in other ways, but the formula for the roi method is, honestly it just comes down to what kind of roi you want to bring to the client. so some people are like, well, i want to work with clients that i can bring an immediate, 100% roi to the table in year one and moving forward. so we back into well, what provides 100% roi, or what provides a 200% roi? that’s what we did at meyer tax. and so that would be around a $25,000 fee, or implementation onboarding fee for you to create the tax plan, onboard the client, finalize the plan, let them choose exactly what they do or don’t want to do with the planning that’s up to them, and then go from there to implement the plan, which is a super high value service. not enough tax advisors or tax accountants are doing that service, and it’s the highest net profit margin that you can even get out of any service in your firm. and so again, it’s just, you know, win, win, win. so you’ve got these kind of different levels of roi. now that’s kind of the highest level of what i call curb. so there’s four things that i measure in my roi. i’m measuring the complexity of the engagement, the urgency of the engagement, the risk involved and those intangible benefits i mentioned, like packaged offerings or subscription offerings that you’re bringing to the table. if all of those are high, you’re going to have a lower roi for the client, like that 200% so that 50k a year in tax savings engagement will cost about the 25k onboarding, and then you might charge ongoing subscription fees if all of those four things were really low complexities, you know, it’s super easy. there’s no urgency involved. there’s not a whole lot of benefits brought to the table. and there’s no risk your roi could soar up to, you know, 800% 1,000% plus, and your onboarding fee would be more like $10,000 or even less, depending on what you’re bringing to the table to the client. so i wish i could condense that all down into about 30 seconds, but it’s a little more complex than that. that’s why we actually have an excel workbook on taxplaniq that will calculate all of that for you based on those factors, and i’d be happy to give away that workbook to all of your listeners or viewers today.
liz farr
oh, perfect, yeah. and i really like the analytical approach and doing this upfront as part of onboarding, because the last firm i worked for said, oh, we do value pricing, but what it really looked like to me was they looked at last year’s fee and they added a little more.
jackie meyer
i remember telling me that in one of our, you know, deep one on one conversations, and i just giggle, because that is so common. people are mixing up this terminology. i don’t even like to even call it value pricing that much anymore, because people have this bad taste in their mouth that they don’t even know what that is, and it’s just this, like, abstract thing, but we’ve really taken it from theory to, you know, practice, and it’s a it’s quite a revelation.
liz farr
yeah, now, can you use this method of pricing for non tax engagements as well. yeah,
jackie meyer
you sure can. so anything that you can find financial gains or financial savings for the client on so outsource cfo services as an example, is a great thing that you could use this for. and i actually expanded the workbook that does the calculation to any type of advisory service. so let’s say you’re working with this prospect, and you’re evaluating their profit and loss statement and balance sheet for cfo services, and you see some expenses that you think that you could eliminate for them, or you could maybe reduce their interest rate on a loan, or they have a really bad accounts receivable process, and their opportunity cost is 1000s of dollars because they’re not collecting on funds appropriately. let’s say that all adds up to an estimate of, you know, $60,000 a year in reduced costs or reduced operating expenses for that client. plug that in as your financial gains, and then apply those that four factor curve to figure out what kind of roi you were to bring the table. and you’re easily proving to the client the value that you’re bringing the table and pricing, you know, easily being able to charge 2030, grand plus per year. and then you’ve got all those other intangibles too that you can add in.
liz farr
i like that approach, you know. and another person i know who does something similar, i. compares the price of her outsourced bookkeeping. she has a team in india that does the work to hiring an in house, cfo, and her price is always substantially less. so is that the same kind of idea.
jackie meyer
no, the pricing is not going to be significantly less. it tends to actually be more, but you’re not charging for the same exact services that you were bringing the table before, because you’ve identified specific milestones, results and goals that you’re going to be working towards, and you’re going to give it your all, because you are charging a premium to bring the quality to the table. now, sometimes that quality and knowledge doesn’t take a ton of time. we’re not measuring time, right? i mean, i you know, we have a lot of knowledge and education in our backgrounds, right? and that’s all being rolled into this methodology, which is so cool, because whether it takes you five minutes or, you know, 50 hours, you’re still pricing on that premium basis, and you’re getting, you know, you’re working towards that return on investment for the client. okay, i got so talk to your friend about maybe increasing her pricing and using roi method.
liz farr
that would be a good thing. and i really like the emphasis on bringing financial savings to the client to the table, because too often, we just kind of sit there and passively record the debits and the credits and the numbers on the tax documents we get, and we don’t really think about how we could serve the client in any way. so for sure, i love that. yeah,
jackie meyer
i have to give kudos to terrell turner, both of our friends. he actually came up with that concept. because i was like, here’s how you can do it, tax savings. how would you describe what you do for your clients? and he works with attorneys and whatnot. and he was like, well, i would call it financial gains. and i was like, okay, i like that. so, and that was at appy camp, actually, that we brainstormed that. so that was pretty neat. we were all there together.
liz farr
oh, cool, cool, yeah. terrell is a gem.
jackie meyer
i love him. oh, he’s amazing, yeah,
liz farr
yeah. now, speaking of another mutual friend, i recently spoke to jodi padar about her book radical pricing. and she uses kind of a two pronged approach in pricing when she teaches people to price any engagement that will be less than $20,000 a year, they just she suggests you just price that as a package of services. if it’s going to be over $20,000 then you do value pricing. now, what do you think of that idea?
jackie meyer
um, i respectfully disagree, but i talked to jody about my roi method. she actually showed me her really cool workbook that she gives away with her book, and i think that both are extremely beneficial for people. i would just look at it a little bit differently if you can find financial gains or financial savings for the client of any kind, that’s when value pricing is going to shine. it doesn’t matter whether it’s $10,000 or $50,000 as long as the cost benefit is there for you and the client, right? what’s really cool about her workbook is that she does this kind of like market cost to market markup for how to charge. and i think that’s an excellent way to go if you can’t value price right, if you can’t find the financial gains. and so what we were talking about is, you know, as we release out the roi method to the aicpa members and whatnot. we also circle back and release out her method even more, because they’re both used in different ways, and they’re both measurable ways that accountants can get things done and get things done well. so i really respect jody’s methodology, and i think that they complement each other well,
liz farr
i really like that, that that pricing and value pricing doesn’t have to be a a one avenue possibility. you can figure out which flavor works best for you your. personality your firm, the clients you work with. i
jackie meyer
like that. yeah, exactly,
liz farr
yeah. now, a lot of firms, when they think about value pricing, they think, well, i’ve been doing this hourly billing, or maybe packages for so long, how do i how do i change and what’s it going to do to my existing clients? are they going to abandon me? how do you move into that?
jackie meyer
yeah, well, i did it myself at my own firm, and it transformed everything. i was very burnt out. i was having a lot of health problems. i was diagnosed with chronic fatigue, which is essentially where, you know, they don’t know what is wrong with you, but you have to sleep as twice as long as everyone else, and you have muscle pain and these random things kind of like fibromyalgia. and i went to a business coach at the time, chuck bauer, and i was like, something has to change. something has to give because i was charging hourly or fixed fee and it wasn’t adding up. i was working all these nights and weekends. i was missing out on my kids activities. my kids were very young at the time. 2016 was when i had my second child. 2013 is when i had my first i started my firm in 2010 and so, you know, radical speaking of jody, radical change had to happen. and so i picked a client that was a big fan of mine. he had come in in 2012 i had identified some serious problems. he had self filed his 1040 and mistakenly paid 150k extra on his return. and so i amended it charged hourly. of course, you know, made barely anything off of it. probably made 1000 bucks or something, i don’t know, but he was like, suddenly my biggest fan and a big advocate for me. and so i approached him in 2016 after working with my coach and being like, okay, i’m going to transform this whole thing. i’m only going to work with people that i can do tax advisory for because that’s my passion and purpose, and i can bring this big roi to the table for them. so it’s win, win. and i was like, hey, you know, i, i’m, you’re kind of my guinea pig here, but i want to convert to tax advisory services. i have identified, you know, $20,000 a year tax savings that we can do by doing x, y, z, different, because i didn’t have the time to do those strategies before, and it’ll cost you, you know, 1000 a month or something like that, versus the 1000 a year that he paid me for the tax return. and he was ecstatic. he was like, yes, let’s do this. i love it. i’ve been waiting for you to, you know, bring this level of services to the table for me. now, does that happen with 100% of your clientele? no, there’s always going to be certain people that can, will never understand a value proposition and can’t get over that cost factor, and it’s sad, because they’re missing out if they don’t go with it. but you as a practitioner, just have to decide, you know, what is your bottom line here, if i go one by one to my top clients that i have a great relationship with, and i show them this value proposition and pitch them, what if they say, no, you can either keep them as a client, probably not going to be the best relationship in the world at that point, or you can say, you know what, i’ve decided to move all my clients in this direction because it’s so fruitful for them and us as a firm. and so i’d be happy to find you know, you another accountant, or refer you out. and so there’s just some boundaries that need to be set there as a practitioner. but what’s so cool is that i ended up selling 60% of my clients off that i knew i couldn’t bring an roi to the table for, and my revenue still tripled that year based on the ones that i retained and up sold into these packages. so it’s, it really doesn’t matter if you lose some clients, because the ones that you keep, you’re going to be able to do so much more for and it’s going to be so much more fulfilling, and you’re going to get paid better for it. so it’s really, really a cool thing.
liz farr
i love it because i talked to so well, both of us, we talked to so many accountants who are just burned out overworked because there just aren’t enough accountants to do the work. but this lets us really put ourselves first and. on do the work we love, for the clients we love, and who are willing to pay us for that. so i love this, this idea.
jackie meyer
thank you. yeah, it’s, it’s, it’s pretty exciting stuff. i’m, i’m always jazzed up whenever other people get excited about it, too.
liz farr
yeah, yeah. and i know that some of the firms i’ve worked with, you know, they’ve got these long standing relationships with clients, and for them, they just feel, you know, almost compelled. it’s, it’s almost an unhealthy compulsion to sacrifice yourself just so that you can remain there, underpaid and overworked. cpa, so what are, what are ideas you have for dealing with that. you know, i know that you’re working on a book, the balance sheet of life. it seems like some of that would come into play there. oh,
jackie meyer
for sure. yeah, it’s a vicious cycle for the accountant. there’s one question that i tend to ask people when they come to me and say, i couldn’t imagine letting go of these clients, or i couldn’t imagine them leaving me. they need me. um, they’ve been with me for 20 years. you know, all of these reasons why they can’t move on from a bad fit relationship. and i asked them one question. i asked them, do you really feel in the bottom of your heart that you are doing the best service possible for that client? and the answer 100% of the time is no, and they have this like realization that kind of comes over them that’s like, wow. so you know, i’ve been hanging on to this relationship that’s not best for either of us. um, if there’s one book that i would recommend other than mine when it comes out, and yours, whenever i know you have something you’re working on, liz, it would be, um, doctor henry clouds, boundaries. it is revolutionary when it comes to things that we tend to take on, that we shouldn’t in life, depending on the way that we are raised, and whatnot, and things that really aren’t our responsibility that we need to recognize. so it’s really, really a blessing to kind of be a part of an accountant’s journey. when they get that realization, and they’re like, oh, wow, okay, i can let go of these clients. it’s the best thing for them. it’s just like firing an employee. no one wants to do it, and you hang on too long anyways, and then it just gets worse and worse. but at the end of the day, like you should have cut the cord because they weren’t happy, you weren’t happy, and they’re going to go find a much better relationship somewhere else,
liz farr
exactly. and i think that’s the key. they’ll find somebody else better, for sure, and and maybe that better relationship will be turbotax, live.
jackie meyer
maybe so yeah, we know that they’re buying for all the clients.
liz farr
yeah, well, i say, you know, some of those clients that didn’t appreciate me and really had not really complicated tax situations, yeah, about it,
jackie meyer
yeah. i mean, there, there’s a lot of economic factors going on right now. i mean, that commercial upset a lot of people, but really, at the end of the day, i was discussing this with someone just this morning again. i mean, they’re stating the truth, um, the tax prep is going to become more and more commoditized as technology advances, it’s going to become more and more automated. there’s already large accounting firms that have automated the tax prep process. it’s us, you know, the little firms that are going to have a lot of trouble keeping up. and so this transition to advisory is just so necessary right now, but it’s also so rewarding. and so i just encourage people out there to think about one client that you might be able to test the waters with. and you know, see how fulfilling it is, see how rewarding it is and go from there to maybe transform your whole practice.
liz farr
yeah, and i think transformation is really a key here, because you’re not just changing how you price. you’re transforming. the relationship and also transforming how you approach a tax return, that instead of just filling in the numbers as we get them off the documents, you’re really forcing your brain to think, is this the best that they can do, you know, maybe, maybe this person should invest in something else, you know, or maybe they need, maybe a roth ira would be better. maybe a traditional ira, maybe they should do a self employed 401, k, maybe they should do these things. and that’s we’ve lost the habit of doing that.
jackie meyer
i just driven myself insane if i did not look for those kind of things. i’ve always been like, always the looking for the why and things, right? and so as soon as i was exposed to tax prep, that’s like, the first thing that my mind goes to is like, wow, you know, how, how can i magically and legally, kind of produce more money for my client in their pocket doing this. it’s, it’s just a really, really interesting way to help people, for sure, and contribute back to their legacies. be able to give back to charitable causes of their choice. it’s, it can be really fulfilling.
liz farr
i love it and and that is just such a such an amazing way to look at it. now, do you have, do you have any other things that you want to tell people about, pricing?
jackie meyer
oh, goodness, well, i definitely want to share my workbook. so if you go to taxplaniq.com, forward slash, roi, dash method, you will be able to download the entire workbook for free. so whether you’re doing tax advisory or cfo services or other advisory services, please go check it out. download it if you have a good experience. would love to hear from you testimonial. we’re gathering them left and right, right now with people that have transformed their practices with this method. so yeah, i just also want to encourage people to reach out if they have doubts, if they have concerns about it, because i want to alleviate those things, and i want to enable people to be able to do value pricing. and so if there’s one thing that i have not addressed for you with this discussion with liz, then, you know, shoot it my way. email me jackie at taxplaniq.com, j, a, c, k, i e, and i’d be happy to have a discussion further.
liz farr
this is awesome, and i am so glad that we had this opportunity to talk about this, because this pricing is such a transformative thing for our businesses and for firms, i feel like a broken record saying that over and over. but, you know, i think part of the reason why so many firms are broken is because they’re giving away their services, which puts them on this hamster wheel of just cranking out the work so that they can get the money to pay the bills, so that they can hire somebody, and then they pay get some more money. you know, it’s just, it’s just an endless cycle of not being able to sit back and think clearly about the work you’re doing, the impact, and how you can really help to transform your clients and help them to achieve their financial goals.
jackie meyer
yeah, for sure, i think you, you said that really, really well. it’s powerful stuff. i really, really appreciate the ability to come on and talk to you about it, liz, and talk to your audience. and yeah, we’ll see what kind of revolution comes of this. revolutions in the accounting profession tend to take about 30 years, so i’m hoping it’s going to be a little quicker than that, but we’ll see.
liz farr
well, i think some of the people who were stuck in hourly billing. are beginning to retire. they’re selling their firms. some of them are even no longer with us on this planet anymore. so i think that this transformation is going to happen a lot faster than either of us. think.
jackie meyer
i hope so. yeah, i i was speaking to someone yesterday that does tax credits for accounting firms, and they’re seeing the most tremendous change in firms this year that they said that they’ve seen in 15 years. so you know, all of these problems that we’re having in the profession, they’re the good news about them is that they’re forcing us to reconcile with a lot of assumptions we’ve made, a lot of traditional, or even, dare i say, lazy, things that we’ve been doing in the profession, and it forces us to, like, readjust our expectations and readjust, like how we want to really run our businesses and thrive in our practices. and i’m excited to see you know where it goes from there.
liz farr
i’m excited too well. i’m going to ask you one more time, if people want to reach out to you, where is the best way to find you? it’s been so good talking to you. jackie, yeah, you too. liz,
jackie meyer
thank you so much. you can email me, jackie, at taxplaniq.com, or connecting on social media. my handle is jackie meyer, cpa. that’s m, e, y, e, r, and then that workbook is at taxplaniq.com/roi-method. and my goal is to get 5000 downloads of it in the next three months. so please be a part of that. use it, and let me hear from you, what happens.
liz farr
all right. well, always wonderful to chat with you, jackie, and you have a wonderful day.