every successful practice owner needs them.
by sandi leyva
the complete guide to marketing for tax & accounting firms
there are courses and conferences to help you build the technical skills you need to succeed in accounting. but if you think about it, there is no cpe to help you with the emotional side of your business, and there are plenty of times on a daily basis that the emotional side of business comes into play:
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1) making a price increase or setting your prices in the first place
2) firing a client from you-know-where
3) delivering a performance review to an employee
4) dealing with the week you have no cash to make payroll
5) finding the guts to market
6) facing why you’re procrastinating on a project – because that’s a subtle form of a fear
7) getting your business started in the first place
8) calling a client who’s past due with their payment
9) giving a speech of any kind to anyone
you might be asking, “are there even skills for these things?” there are. then you might ask where you are supposed to get these skills. or you might ask, “do i have these skills already?” or you might ask, “what are these skills?”
the softer side of business
the business world and society has labeled these skills different things:
1) leadership
2) communication skills
3) supervisory skills
4) negotiation skills
5) public speaking skills
and there are courses to be had on all of these topics. but none of these skills deal with the core of the emotions behind them.
it’s how we deal with our emotions when we practice these soft skills that determines our greatness or our failures. and that’s a different set of skills. here are a couple of areas of skills that help us master our core emotions:
1) resilience – learning to bounce back faster from setbacks
2) overcoming our fears
3) positivity – the study of mastering “happiness”
4) confidence – very elusive for many
5) stress management
you might not have seen anyone put it this way before, but these skills are just as essential as learning quickbooks. few successful entrepreneurs would weather the storms of small business ownership without them.