easy apps for increasing client engagement with video

app of the week: here are the apps for that.

by beth ziesenis

like it or not, cpas are not necessarily known for creativity. however, you won’t need a degree in art to increase engagement with your brand online with video.

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an upcity report stated, “video content has emerged as one of the most effective ways to build trust and increase brand engagement,” and cited research stating 86% of people would like to see more types of video with 36% saying they’d most like to see more educational/explainer video style content. can you imagine creating videos for your clients and potential clients helping them understand complicated financial or tax concepts? game changer.

however, if you’ve ever tried to edit video, you know how long it can take and how easy it is to put it off. september 27 is national no excuses day, and it’s time to dramatically speed up your video editing chores — even if you decide to just share this with the person on your team who will be creating and posting video for your marketing efforts. this app will change your (or your person’s) life.

tools like descript (my favorite) and type studio transcribe video and audio. then, you can edit the media by just deleting or reorganizing the transcript!

of all the tools i talk about, descript has been the one that has saved me the most time. there’s a free version, but the paid is well worth it, especially with the mind-blowing overdub feature, which allows you to submit voice recordings, and overdub creates a synthetic version that will read out text in your distinctive style.

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what video editing apps are your favorites, and why are they a must-have for you? share with us in the comments!