the intersection of technology and intentionality.
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the disruptors
with liz farr
for 卡塔尔世界杯常规比赛时间
an explosion of new tech tools is giving accounting firm owners the opportunity to improve efficiency, attract and retain talent, and serve their clients better, tech guru byron tells liz farr in this exclusive interview.
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not only do these tools help ease the pressure of capacity problems, but they may also provide firms with a new revenue stream when they extend that expertise into their clients’ businesses.
the greatest benefits will accrue to leaders who exercise intentionality across many areas of their firms: in their adoption of tech, in making changes to processes, in communication with clients and team members, in accepting the right clients, and in setting aside time for marketing.
key takeaways:
- if you try just one new thing per month that makes even a 5 percent improvement, at the end of the year, you’ll have made big changes to your firm’s processes.
- find new ways to compensate your team that incentivize efficiency. connect compensation to the services provided. consider developing packages of services that simplify pricing. clients like knowing the price upfront, and it empowers team members to present services and prices with confidence. firms that are doing this are having amazing success. test this with a few clients to begin with, then roll it out as you have success.
- think about the data you need to collect so you can make decisions about firm initiatives based on data, not just guesses. this may require capturing new kinds of data so you can gauge success.
- smaller firms need a deliberate approach to marketing to produce the kinds of clients they desire. this can be hard when the firm owner is also the one doing the work. set aside a certain number of hours a week for business development.
- the most successful people are those who are resourceful. before asking for help, they try to find the answer themselves. however, there is a delicate balance between seeking the answers and spinning their tires.
- prepare others when you’re making a change. people are comfortable when they have advance notice.
- follow the example of amazon, which created logistics and cloud computing solutions for their own needs, and created businesses out of selling those services to others. as accountants create solutions with no-code tools for their own firms, think of ways those solutions or that expertise can be extended into your client’s businesses.
about byron patrick
byron k patrick, cpa.citp, cgma, cca, mcse, is general manager and integrator at botkeeper, the a.i.-powered back-office bookkeeping startup.
he started his career in 1999 as a public practicing cpa. he eventually embraced his passion for technology and merged it with his experiences in public accounting and transitioned to the it director of a mid-sized cpa firm in 2004. later, in july of 2008, byron established simplified innovations inc to focus on servicing the technology needs of cpa firms, which he sold in 2016. in 2019, byron joined botkeeper as a sales engineer and is currently the general manager, where he works with all teams to revolutionize accounting!
byron is known nationally as an accounting technology leader. additionally, byron is a regular speaker at state and national conferences regarding various topics relating to accounting technology. he has contributed to many industry publications over the years in addition to being the co-writer of the journal of accountancy tech q&a section.
byron has been an active member of the maryland association of cpa’s since the beginning of his career. he is one of the founding members and past chair of the macpa’s new/young professionals network (nypn). byron was the chairman of the board of directors for the macpa in 2013. in addition, byron is a member of the innovation task force and has participated in a number of other initiatives over the years. byron credits much of his professional success to the support and mentorship from the macpa.
byron has also been actively involved on a national level with the aicpa. he earned the certified information technology professional credential in 2006 and is previously a member of pcps executive committee, aicpa council, the information management and technology assurance executive committee, the future of peer review task force, and the cpa ambassador program.
connect on twitter: @byron_cpa. or linkedin.