by sarah johnson dobek
inovautus consulting
learning to say no is an important part of growing your business. it helps you stay focused on your strategy and goals and helps you ensure you are using your time most effectively. however, saying no can sometimes also impede your growth.
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you get referrals that don’t fit your target market, employees bring you ideas that don’t fit your strategy or you say no because of previously bad experiences or results from a situation. when these situations add up over time with individuals, it can stifle their willingness to refer you more business or share their ideas. the result is stifled innovation, loss of referrals and loss of growth opportunities.
here are five tips on how to say no without detracting from your growth:
- offer them an alternative solution or introduction. providing them with an alternative solution or introducing them to a better resource shows that you are invested into the relationship, especially if it’s a center of influence.
- take the time to understand the idea by asking questions. saying no without asking questions can give the impression you are saying no because of the person. asking questions acknowledges the idea that was brought to you and also helps you understand the thought behind the suggestion.
- provide background on why you are saying no. we often assume people know why we make a decision. providing them with insight into why can help them feel appreciated as well as give them better insight into what you are trying to accomplish.
- acknowledge their proactive efforts and ideas. it’s important to thank and show appreciation for the proactive effort (referral, idea, suggestions, etc.) that is brought to you. this will encourage continued efforts.
- encourage them to submit more ideas or referrals. along with acknowledgement, asking them to continue to bring you ideas or keep you in mind shows your decision isn’t personal and help show appreciation for their efforts.