work on building your resilience.
by sandi smith leyva
the complete guide to marketing for tax & accounting firms
most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life.
more: five skills that spell success | the seven-step plan for marketing by spreadsheet | five things clients have taught me
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every once in a while, there can be those days when you need a little moral support for one reason or another.
that’s when it’s useful to create an appreciation room (or even a corner or shelf). right now i have an appreciation cabinet in my home office and an appreciation shelf in my business office. an appreciation collection can consist of:
- handwritten thank you notes or testimonials that clients have sent you;
- gifts of appreciation from clients;
- gifts, plaques or trophies for volunteering your time or money to nonprofits or other organizations;
- awards where you have been honored or have won something;
- framed certifications of achievement or appreciation;
- photos of you and your clients; and/or
- gifts for speaking at conferences or other events.
when you put these items together in a group, you can see how much difference you’ve made in the lives of your clients, and it can help you when you have that one disagreeable client.
as entrepreneurs, a key skill that helps us weather the ups and downs in our businesses is resilience. resilience is being able to bounce back quickly in negative conditions, and it’s a skill you can build like a muscle.
practicing being grateful for the satisfied clients you have can help to build resilience. it’s really as simple as being more intentional about it.
try building an appreciation corner that you can cherish and gain perspective from the next time you need a resilience boost.