we get measured on the small things – the good and the bad.
by ed mendlowitz
tax season opportunity guide
clients are our customers. they pay our salary and enable us to make good livings.
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do what you can to accommodate them and make them feel important – as important as they believe they are.
also be user-friendly – do not make it difficult to work with you. clients don’t know how smart we are. they think we are great, but they measure us by the small things – the good and the bad.
- make sure your phones are answered whenever someone is in the office.
- do extras for them where possible.
- call to give a heads up on unexpected results – good as well as bad results.
- occasionally give them an extra.
- return their calls.
- don’t blow deadlines.
- be available.
- when a client complains,
-
- deal with it immediately,
- recognize the importance of the problem to the client and
- learn how to feel the way the client feels about it.
you can’t fool the client into thinking you care if you don’t.