who’s heating up accounting tech?

the 21 top venture capital funds and the software companies they’re backing.

by randolph p. johnston

through the years, the opportunity to introduce good entrepreneurs with fine products to larger companies or investors to help their company and product grow. while preparing materials for presentations, the money behind the technology used by accounting professionals.

more in tech: survey: communication plan is to stay the course | stop drowning in client documents | survey: phone, email tied for client communication | hunker down: the irs backlog isn’t going away anytime soon | five top tech trends for 2021 | make tech your ally in protecting clients |

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while who owns what changes daily, investment strategies illustrate what will happen in the future. while my personal preference is to create and operate, many operators prefer to create and flip, taking the money they have made and choosing to do something else.

the links in this post should help you navigate who is holding what. my intent is certainly not to show you all technology company holdings but to simply illustrate a few that are critical to accounting professionals. first, consider a simple listing of venture capital partners and firms. (you can click through these links to see a simple list of each.)

now for a few examples of vc firms and representative holdings:

  1. advent international (financial force, forescout, unit4)
  2. andreessen horowitz (okta, yubico, zenefits)
  3. accel (alfresco, dropbox, slack)
  4. battery ventures (avalara, baan, doc-it)
  5. benchmark capital (conarc ichannel)
  6. eqt partners (acumatica, ifs)
  7. esw capital (swiftcurrent holdings, conarc ichannel)
  8. greylock partners (docker, okta workday)
  9. hg capital (acumatica, caseware, clusterseven, iris, mitratech, practice engine, sovos, star)
  10. jmi equity (adaptive insights, autotask, blackbaud, unanet)
  11. kkr (darktrace, epicor, exact, fiserv, knowbe4, myob)
  12. kleiner perkins (egnyte, uipath)
  13. novalpina capital ((nso group (pegasus software))
  14. providence equity (abacusnext, cdw)
  15. psg (abacusnext, skybox security)
  16. roper technologies, inc. (deltek, horizons, powerplan)
  17. sequoia capital ((carbon black (dell $21.b 8/22/19), okta, uipath))
  18. serent capital (apex hr & payroll, bqe core)
  19. thoma bravo (barracuda, deltek, connectwise, hyland, qlik)
  20. thomas h lee partners (abacusnext, alfresco, dun & bradstreet)
  21. wavecrest growth partners (bigtime, infusionsoft)

also, large companies have made many acquisitions, including

while certainly not a comprehensive list, this quick reference can help you navigate the money behind the technology.

by the way, media coverage is changing, too.

  • endeavor business media, llc (cpa practice advisor, formerly southcomm publishing company inc., formerly cygnus business media)
  • gannett (the hutchinson news, formerly harris enterprises, gatehouse media)
  • gray television, inc. (kwch, formerly ktvh, smith broadcasting, sunflower broadcasting, tribune interactive)
  • observer capital (arizent, publisher of accounting today formerly sourcemedia from thomson to investcorp)
  • sift limited (accountingweb)