manage partners with goal setting

includes 20 sample goals.

by marc rosenberg
the role of the managing partner

the purposes of goal setting are to help the firm achieve its overall goals and to help individuals achieve their performance goals.

more: clarify partner expectations | how the managing partner manages the partners | overarching authority that managing partners must have | exceptional managing partners offer their advice | why management is the #1 key to the firm’s success | herding cats: advice for managing partners
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when individuals and organizations create goals, put them in writing, assign deadlines, follow up and establish a means of accountability for achieving the goals, they are more likely to achieve the goals than if they merely talk about the goals or have the goals in mind.

the acid test of a properly written goal is that someone other than the goal’s owner should be able to determine if the goal was accomplished. if you have to ask the person if a goal has been achieved, then the goal isn’t written properly.

all goals should be written in a smart fashion:

• s (pecific)
• m (easurable)
• a (ttainable)
• r (ealistic)
• t (ime-bound)

here is a template for how to write partner goals:

individual partner performance plan

name ______________________________

period covered ______________________________

quantitative goals

 

 

 

 

qualitative goals

 

 

 

 

 

 

 

 

 

 

sample goals for partners

1. join the board of abc organization
2. put on two seminars in the banking community on timely topics
3. develop cost segregation expertise
4. cross-refer estate planning work to the firm’s estate specialist
5. take over the management of the firm’s auto dealer niche
6. target 10 existing clients to get more work from
7. target 10 of the most significant low-realization clients and implement a program to improve the realization
8. head up the nonprofit niche
9. join the chamber of commerce board
10. weed out smaller/less profitable clients based on set criteria
11. transition $100,000 of billings to a senior manager
12. develop internal control procedures for law firms
13. become a board member of a charity or civic organization
14. turn over $50,000 of smaller nfp jobs to managers
15. as the firm’s medical practice niche champion, align with experts in the medical field to identify additional services to broaden the firm’s capabilities
16. for the medical practice niche, conduct medical seminars, prepare mailings to prospects and write an article for publication
17. assign 200 billable hours of your tax work to members of the tax department; introduce them to your clients
18. review each engagement within one week
19. put on two training programs for new auditing pronouncements
20. make at least five cross-referrals to other partners in the firm

posted on january 28, 2021