what will you do if some of it is negative?
by sandi leyva
one reason to ask for client feedback is so you can improve and expand your services or create new service lines.
more small firm growth strategies: take your client’s pulse | use client ‘touch plans’ to stay in touch | build your revenue plan in reverse | 5 fast, easy ways to turn annual clients into year-round clients | how to teach financial literacy | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow
exclusively for pro members. log in here or 2022世界杯足球排名 today.
you can also send a survey to do this, but the questions will be different.
here are just 25 ideas:
what is your biggest financial pain point?
- increasing cash flow
- increasing my income
- understanding my expenses better
- inventory
- accounting systems are holding my business back
- i need better reports
- everything is fine
what do you spend the most time on?
- managing employees
- bringing in more revenue
- controlling expenses
- finding time to get everything done
- getting organized
what do you feel will help your business move forward best?
- better cash flow planning
- improving my systems
- getting more organized
- bringing in more revenue
what do you feel is the biggest benefit of our services?
- getting accurate reports
- feeling more organized
- stressing less over deadlines
- the time you save me
where in our services do you feel like there could be more benefit to you and your business?
- getting additional reports
- feeling more organized
- stressing less over deadlines
- the additional time you could save me
- none – don’t change anything
use surveymonkey to send out a survey and get the answers. or take your clients to lunch and ask them these same questions. listen for opportunities that you may be able to translate into additional services for not just the client with the need or idea, but for all your clients.
getting feedback that is real
sometimes you need to give your client permission to speak the truth. one sign that something might be wrong is when you ask for a testimonial or feedback and your client dodges the answer or does not respond. they could be busy or super-disorganized, but it’s more likely that they don’t want to give you one for some reason.
to find out why, you’ll have to set the conversation up to allow them to speak freely to you without judgment, defensive behavior or backlash on your part. when they do disclose, acknowledge that it might have been hard for them to tell you, and accept the feedback graciously.