how you can get partners to change

if they don’t want to, why keep them?

by august j. aquila
what makes a great partnership

do you ever wonder why your best plan is never implemented? why some of your partners sabotage what you are trying to do in the firm?

more: the seven building blocks of a great partnership
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over the years i have seen firms develop great strategic, operational and compensation plans and then nothing ever happens. the plans are not implemented for a myriad of reasons. one managing partner told me he had too many other issues to address, another was waiting for the management team to give its final blessing and still another just blamed everyone else in the firm rather than looking at himself in a mirror. and, another managing partner even told me the firm could not afford to make the changes!

if you are planning to tackle an issue in the firm and make a change, the first thing you need to do is clarify what the real problem is. next, describe your overall approach by creating a roadmap. then you need to gather facts and work together with other partners in the firm. finally, develop your recommendations and identify the next steps.

“firms are better at planning than executing.” – august aquila

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why competition matters most

the tone of your marketing must follow.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. today we begin publishing some of the late expert’s evergreen work, which retains wisdom for the present.

more: bruce marcus | buy: professional services marketing 3.0

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the late lawyer and novelist louis auchincloss wrote so meticulously and vibrantly about life in the legal and social world in the early and mid-20th century. the legal profession was rigid and class-defined, with a caste system governed by strict ethical rules, a hierarchical structure with great distance between the levels of a firm from managing partner to the lowest clerks (whom we now call associates), and by both money and status in society. to preserve the integrity and probity of the profession, there was an aloofness – an elitism – that set lawyers apart from the rest of the working world.

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seven deadly sins that will destroy your firm

businessman in an umbrella sails in storm in the nightthe pandemic actually brought us a positive.

by august j. aquila

my experience has been that firms suffer not only economically, but also professionally. clients and staff also suffer because the following behaviors hurt client service and staff development.

more: the morning after the merger | 6 action steps for a smooth retirement transition | the eternal riddle of being an effective leader | 7 pieces of leadership advice | tomorrow’s leader in 9 bullet points | 5 ways to get clients to accept a new pricing philosophy | 11 alternative pricing methods

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if you notice any of these in your firm, act today to change the culture.

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the morning after the merger

//www.g005e.com/2020/09/17/the-morning-after-the-merger/the definitive 24-point checklist.

by august j. aquila

you just signed the merger agreement and everyone goes out to celebrate. the work is over and now you think you can relax.

more: 6 action steps for a smooth retirement transition | 7 succession planning best practices | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue
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what else is there to worry about?

plenty!

you now have to move your eye from the financial to the human side of the merger.

your work in this area has just begun and may last for 12 months or more.
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bill reeb: new rules for the covid era

steven sacks explores how the coronavirus crisis is exposing all the bad habits of bad management.

with steven sacks
the new fundamentals

cpa firms are ill-prepared for the new era of virtual, work-from-home partners and staff, according to bill reeb, a leading cpa firm practice consultant, in this conversation with 卡塔尔世界杯常规比赛时间 contributor steven sacks.

more covid conversations:  when covid ‘got real,’ with gabby luoma’ the covid outlook with darren root and joel hughes: a long, slow climb back to recovery | steven sacks: covid crisis management | jean caragher: how to fight ‘fear’ and ‘insecurity’ | sarah dobek: learning how to operate in the new normal | august aquila: what comes next? | jody grunden: covid and client communications | andrew argue: on a mission | martin bissett: covid slams u.k. accountants, too | bill reeb: separating the winners and losers |

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management at all levels will need to adapt, reeb says, requiring new processes and procedures.  but more than anything, it requires new metrics of productivity. and, most of all, new habits.

or, listen to the podcast:

after a painful, wrenching re-positioning, reeb says, firms will emerge stronger, more agile, and more profitable than they were before.

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when covid ‘got real’

tax season turns into ‘advisory season,’ and a whole new niche is born.

^ click to play

by 卡塔尔世界杯常规比赛时间 research

gabrielle luoma, long one of the profession’s leading innovators, says the future under covid-19 belongs to the quick and the smart, in this exclusive video interview with 卡塔尔世界杯常规比赛时间. firms will need to deploy new services to attract new clients who may have not realized that they needed a firm like yours but now do.

more covid conversations: the covid outlook with darren root and joel hughes: a long, slow climb back to recovery | steven sacks: covid crisis management | jean caragher: how to fight ‘fear’ and ‘insecurity’ | sarah dobek: learning how to operate in the new normal | august aquila: what comes next? | jody grunden: covid and client communications | andrew argue: on a mission | martin bissett: covid slams u.k. accountants, too | bill reeb: separating the winners and losers |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

^ play or download the podcast version

in this conversation, luoma talks about what’s going on in the business, what’s going on with tax season, and what the future holds for cpa firms and the clients of cpa firms.

speaking from her base in tucson, ariz., the ceo of mod ventures is bringing some of her dna to regional powerhouse beach fleischman through a joint venture.

we started by asking about “when it got real?”

she responds, “we truly are affected by the whole world. we have clients in new york. things changed for them rather quickly. and when they started changing, we started realizing, ‘oh, my goodness, we’re going to have to really buckle down.’ in arizona, we started seeing shutdowns mid-march. that’s when things really got real for us because then we started seeing that the businesses that we work with on a regular basis – we’re outsourced accounting, so we work with clients weekly, – we knew that we could be in trouble. we started working really hard on transitioning, and seeing what we needed to do to help our clients quickly.”

for pro members-only: get the transcript:

[pro member bonus]
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