sales
practice development and revenue growth strategies for tax and accounting firms
today’s bissett bullet: “your clients are people, too. what could you solve for them in their personal lives?” by martin bissett how well do you know your clients? you could…
asking the right questions proves critical in selecting the right-fit clients.
by jody padar
radical pricing – by the radical cpa
using subjective questions helps you assess what the prospective client considers valuable. this means understanding which services and solutions they see as having the biggest impact on their financial health. it also gives you insight into where they are hurting most in their business.
this process is time-consuming because it sets the stage for your relationship moving forward. take your time and collect all the data, documentation and subjective input so you can gain a holistic view of the customer’s current situation. let’s take a look at some of the questions you can ask and why they are important.
…just described for us a bit, but do you view that as a marketing or sales role or is that someone that works with the clients once they’re onboarded? mark:…
…between practices. again, i made the firm more horizontal, not i build my own business here in this in this geography where i’m going to have everything marketing, sales, technology,…
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