jody padar
only price for that which you can see. by jody padar radical pricing – by the radical cpa how often have you heard the old saying about having two ears…
master the map to success.
by jody padar
radical pricing – by the radical cpa
there are two basic ways to drive from door county, wisconsin, to new orleans to attend mardi gras in february. the first is to chart a course using a map or gps app. it will tell you the route to take, where to stop along the way and how long it will take to make the drive. the second way is to start the car, back out of the driveway and head south, hoping you’ll bump into new orleans along the way.
which do you think gives you the better opportunity to arrive in new orleans in time for the festivities?
scope is a lot like creating a project map showing what you want to accomplish, who’s going to do what, how you’re going to do it, what you’ll need along the way and how long it will take to get there. it includes all the specific details of what you’ll deliver to the client, including, for example, tax returns, quarterly planning, bookkeeping and cash flow management.
employees must understand what they’re working toward.
by jody padar
radical pricing – by the radical cpa
key performance indicators separate the signals from the noise. throwing timesheets into the trash is your opportunity to focus all your attention on what is most important to your firm’s continued success.
good kpis are quantifiable measurements agreed to beforehand. they must be important to the organization as a whole and specific. here are a few examples you might consider adopting:
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pay for performance to reap greater rewards.
by jody padar
radical pricing – by the radical cpa
as long as you’re changing how your firm operates, you should also look at how your staff is compensated. if your customers are paying for value, shouldn’t your teams be paid on the same basis? once your firm turns to a value paradigm, the people delivering the knowledge work – your staff – are your most valuable asset and should be compensated as such.
it’s all about alignment. clients pay on value. staff should be compensated on value. there are proven ways to make sure this alignment takes place.
you need to measure your progress and success, but not by the hour.
by jody padar
radical pricing – by the radical cpa
it may sound ridiculous, but the only people who are married to timesheets are professional services firms staffed by people who spend their professional lifetimes building their knowledge. every other company in the world has figured out how to sell and price products or services without relying on timesheets.
why do professional services firms believe you should sell knowledge in increments of time? ron baker, an accounting visionary and author of “firm of the future,” once asked, “when you’re a knowledge worker, should you be selling your time?” i don’t think so.
you get what you measure.
by jody padar
radical pricing – by the radical cpa
when you measure time on timesheets, you are measuring a scarce commodity. there are only so many billable hours in a week.
more: productize services for consistent client value | digitize clients for standardization | six steps to creating a standardized practice | four ways automation pushes the paradigm shift | are you the key signal caller for your clients? | value pricing requires defining your clients | how value pricing impacts your employees | 6 steps to start value pricing | what are you selling? | three critical factors drive the value pricing trend
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by measuring billable hours, you’re living in a world of scarcity. this is bound to affect your firm, both internally and externally.