covid launches a new reality: now what?


^click to play: aquila addresses covid crisis response strategies.

eight new trends you can’t ignore in the new normal.

by august aquila

every day we get a clearer picture of what the future holds for the accounting profession, business in general and the overall population. while the future may look daunting, we will do our best to make the most of it and come out stronger. it’s what we have always done.

more: 6 action steps for a smooth retirement transition | 7 succession planning best practices | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy
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nevertheless, don’t plan on the old ways coming back. i just read that more than 60,000 accountants have already lost their jobs. perhaps, the war for talent will be over. there will be further reductions in the professional service workforce and firms will be able to pick and choose from the talent pool.
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10 things you can start doing immediately

telberg photo barcelona blur 183-20160206okay, so we’re not invincible.

by august aquila

the pandemic has hit us fast and furious. the current crisis is forcing us to change the way to live and work. if you are reading this, you’re probably in an accounting firm. but these suggestions apply to many other sections of the economy.

the coronavirus crisis: three ways to step up in uncertain times | accountants battle coronavirus chaos | smartphone thermometers predict coronavirus hot spots | go remote with this app you already own [#wfh] | the top portable monitors for working from home | why process is key to remote work | in these turbulent times, leaders must lead! | the tax effects of coronavirus [live 1-hour webinar] | how to think straight through the coronavirus crisis | coronavirus culture-shift hits accounting firms | how to sanitize electronics against covid-19 with uv light

more: 卡塔尔世界杯常规比赛时间 is providing free access to our latest crisis update. start here for a guide to all our coverage.

here is a list of 10 items that you can start doing immediately:

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grissom and aquila on partner performance evaluations

woman conducting evaluationbusiness development is everyone’s job.

by august aquila and angie grissom
the august aquila leadership collection

he said: when conducting the partner performance evaluation, partners should not be surprised by the feedback. i often suggest that firms follow the following guidelines when it comes to delivering the annual (or semiannual) evaluation:

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

agree together at the beginning of the evaluation period those competencies the partner should improve upon throughout the year. you may even wish to create an individual development plan that specifies those competencies and the activities in which the partner will engage to develop them.
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2019: when cpas go extinct

firms turn to mergers to solve problems.

by august aquila
the rosenberg map survey

this may well be the year that the dinosaurs become extinct.

more from the map survey: 2019: appetite for growth unabated | 2019: doing more with less | 2019: tech isn’t the problem. it’s the solution | 2019: using m&a to launch consulting | 2019 trends: client service changes | staff policies improve, but not mentoring
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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survey: mergers spur growth

five businesspeople shaking hands under office skylightleadership, succession planning remain challenges.

by august aquila
the rosenberg map survey

the majority of my clients had a very good year in 2015.

more from the survey: don’t just win work, figure out why | talent wars, m&a frenzy continue | next-gen leaders getting restless | mergers keep racing forward  | do you have a firm or a co-op? | accountability, equity, compensation are concerns | map survey top 10 findings | cpa firm revenues rise a hefty 8%
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there were two primary reasons for their growth. first, many did more mergers than the year before, and second, they were acquiring more business advisory firms. one client told me that “they had enough accounting work and didn’t want any more, but would certainly be interested in acquiring a consulting firm.”
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are you driving your best partners crazy?

businessman holding two papers with happy and angry face each on themthe best firms know another way

by august aquila

professionals loathe anything bureaucratic. but we know of many firms who ask their partners to account, in detail, for every minute of their time.

more on leadership:work together better in 11 steps | drop politics, be accountable | what makes a successful strategic plan? | innovate or die | partners love, hate leadership | 8 ways leaders destroy firms | how to combine two firms after merger: carefully

yellow_key_clip_art-e1375897299811-16p-hiexclusively for pro members. log in here or 2022世界杯足球排名 today.

to ask high-need-for-achievement professionals at the top of their field to provide what, to them, is bureaucratic data immediately implies a complete lack of trust and respect for their expertise and their position. it is simply a motivational disaster, which distances the partners from the firm. partners know that they have to account for their time but we know too many firms that, often at the behest of the finance function, ask for a level of specificity that drives the partners to distraction.
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7 warning signs for your firm

man with head down on laptop keyboardif it’s suffering these, a culture change is due.

by august aquila

accountability, according to the merriam-webster online dictionary, is “the obligation or responsibility to accept responsibility or to account for one’s actions.” let’s explore what this definition means.

more on leadership for pro members: 6 ways to pay partners | work together better in 11 steps | drop politics, be accountable | what makes a successful strategic plan? | innovate or die | partners love, hate leadership | 8 ways leaders destroy firms | how to combine two firms after merger: carefully

first, there is an obligation. an obligation is a promise to do something. if a company has a financial obligation and fails to meet it, it may go into bankruptcy. if individuals fail to meet their obligations they also fall into a state of bankruptcy – i.e., failure.
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6 ways to pay partners

paying for performance alone doesn’t always work.the number 6 made from dollar stacks

by august aquila
creating the effective partnership

many of us, including myself, thought that the right compensation plan would solve the answer to underperformance and motivation. over the last 10 years or so, firms have moved from a formula-based plan to a pay-for-performance plan that takes into consideration

  • production,
  • business development,
  • value enhancement and
  • behavioral factors.

more on leadership for pro members: work together better in 11 steps | the checks and balances your firm needs | don’t weed out the roses | back to basics: 25 ways to grow your practice | 3 ways to halt a poor leader | 8 questions that staff ask in a merger

while this has helped place more emphasis on performance, it hasn’t been a magic bullet. why are so many firms still missing the boat when it comes to motivating partners and staff to perform at a higher level?
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work together better in 11 steps

11 peoples in a circle looking down at camerato achieve your vision, your team must work in unison.

by august aquila
creating the effective partnership

as the saying goes, a picture is worth a thousand words. your vision is a journey to some place in the future. it’s not where you are today. it may even take generations to get there. it becomes even more compelling when it’s somewhere your people want to go.

more on leadership for pro members: the checks and balances your firm needs | how to build a better firm through teamwork | 8 questions to analyze your pricing | 24 points for after the deal is done | 5 questions for every mp to answer honestly | 6 practical ways to innovate | how to tell a culture change is due

while it’s the ultimate destination that people engage with, the journey there is also important. if the end point is exciting and has benefits that your people share, they will be more engaged in the journey. and, when partners are engaged with the firm’s future, they perform better.
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how to build a better firm through teamwork

persuasion word cloudpartnership is about persuasion. plus 5 questions to consider.

by august aquila
creating the effective partnership

just as the partners need to engage with the firm’s vision so do the firm’s people. but, like everyone, they actually engage with people not words.

more on leadership for pro members: drop politics, be accountable | don’t weed out the roses | back to basics: 25 ways to grow your practice | 3 ways to halt a poor leader | 8 questions that staff ask in a merger | the 4 best ways to use your senior partners | 11 steps to building a better partnership team | how to combine two firms after merger: carefully

so, effective partners continually engage with their people, regardless of their level and role. they go out of their way to create a personal bond, sharing personal information and operating with honesty and integrity in all of their interactions.
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drop politics, be accountable

goldfish forming an arrowsix expectations for leaders.

by august aquila
creating the effective partnership

every book you read on leadership will tell you certain things you need to do to become a good leader. however, you can do these things and still not be someone who people want to follow.

more on leadership for pro members: don’t weed out the roses | 8 questions to analyze your pricing | 24 points for after the deal is done | 5 questions for every mp to answer honestly | 6 practical ways to innovate | how to tell a culture change is due

why? leadership is all about trust. if you cannot trust me, then you will not follow me or believe in me.
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don’t weed out the roses

gardener pruning a rose bushwhen tweaking your comp system, remember it’s not just about the money.

by august aquila
creating the effective partnership

if your partners are putting up a fight to keep clients who should be let go, take a look at your compensation system. it’s not just about billable hours.

more on leadership for pro members: 8 questions to analyze your pricing | what makes a successful strategic plan? | innovate or die | partners love, hate leadership | 8 ways leaders destroy firms | today’s top six partner compensation trends | 8 financial ducks to line up now

here are 16 tweaks to your firm’s compensation system. while the list is not exhaustive, it does provide criteria that firms can consider beyond revenue.
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