let them do the selling for you.
by jody padar
radical pricing – by the radical cpa
we’ve talked about alignment and how it can lead to saying goodbye to clients who are misaligned with your new client-centric business model. the goal should be to replace every misaligned client with one (or more) who is aligned with your new pricing model. marketing is the most powerful tool in the accountant’s toolbox to make this happen.
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used properly and aggressively, marketing can help you build a pipeline of potential new prospects who fit your new business model. consider it your security blanket in the middle of changing times.
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