today’s bissett bullet: “i have received calls, emails and proposals in several different names. malcolm bishop is but one example. how many of those do you think successfully resulted in us doing business together?”
by martin bissett
a person’s name is their main identity, the way in which they are differentiated from everybody else. misspelling that name is sloppy, using the wrong name altogether is unforgivable and if either doesn’t end the relationship there and then, they will certainly take the shine off the bond that you are attempting to establish.
be sure. never assume that you have heard correctly or have the correct spelling of somebody’s name if you’re hoping to build a relationship with them.
today’s to-do:
who do you need to contact or respond to this week? double check their name, email address, website and linkedin profile to ensure that you are addressing them correctly.
see more bissett bullets here
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