today’s bissett bullet: “utopia for a proactive accounting professional is a diary filled with appointments to meet with prospective ideal clients. effective marketing makes that a reality.”
by martin bissett
as you become more effective at marketing, regularly using the forms of marketing that are proven to work decreases your labor intensity. over time, this means less of a need to convince people to work with you and as a result, less resistance to fees. your diary will fill up because people are calling you, not as a result of you calling them.
today’s to-do:
time to check in on some of the marketing activities you have been testing. which have been the most effective so far in terms of putting appointments in your diary?
see more bissett bullets here
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